Customer Centricity in Medical Affairs Needs Human-centric Artificial Intelligence.
Pharmaceut Med
; 35(1): 21-29, 2021 01.
Article
em En
| MEDLINE
| ID: mdl-33464482
ABSTRACT
The evolution of healthcare, together with the changing behaviour of healthcare professionals, means that medical affairs functions of pharmaceutical organisations are constantly reinventing themselves. The emergence of digital ways of working, expedited by the COVID-19 pandemic, means that pharmaceutical-healthcare relationships are evolving to operate in an increasingly virtual world. The value of the pharmaceutical medical affairs function is dependent on understanding customers' needs and providing the right knowledge at the right time to physicians. This requires a human-centric artificial intelligence (AI) approach for medical affairs, which allows the function to query internal and external data sets in a conversational format and receive timely, accurate and concise intelligence on their customers.
Texto completo:
1
Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Inteligência Artificial
/
Prestação Integrada de Cuidados de Saúde
/
Gestão da Informação
/
COVID-19
Limite:
Humans
Idioma:
En
Revista:
Pharmaceut Med
Ano de publicação:
2021
Tipo de documento:
Article
País de afiliação:
Reino Unido