Comparing internalization of appearance ideals and appearance-related pressures among women from the United States, Italy, England, and Australia.

Researchers have observed variation in levels of body image disturbance and eating pathology among women from different Western countries. Examination of cross-cultural differences in the established risk factors (i.e., thin-ideal internalization, muscular-ideal internalization, and appearance pressures from family, peers, and media) for negative outcomes may help to elucidate the prominence of specific risk factors within a given Western society and guide associated interventions. Women from the United States (US), Italy, England, and Australia completed the Sociocultural Attitudes Towards Appearance Questionnaire-4 (SATAQ-4). Analysis of covariance controlling for age and BMI indicated significant cross-country differences for all SATAQ-4 subscales. Results typically indicated higher levels of appearance-ideal internalization and appearance pressures in the US and lower levels in Italy; however, associated effect sizes were generally small. A medium effect of country was observed for peer-appearance pressures, which were highest in the US compared with all other countries. Repeated-measures analysis of variance and paired samples t tests conducted within each country identified thin-ideal internalization and media appearance pressures as the predominant risk factors for all four countries. Overall, findings suggest more cross-country similarities than differences, and highlight the importance of delivering interventions to address thin-ideal internalization and media appearance pressures among women from Western backgrounds.Level of evidence Descriptive study, Level V.

Materialistic value orientation and wellbeing.

People with a strong materialistic value orientation (MVO) believe that the acquisition of more money and expensive material possessions will improve their wellbeing and social standing. Paradoxically, striving for evermore money and material goods as a means of improving wellbeing often undermines quality of life. This paper documents how MVO has been linked to poorer wellbeing across different facets of wellbeing (personal, social, and environmental) and that these negative associations have been recorded across the lifespan. However, it also shows that the link is complex in that it can be moderated by certain personal and cultural factors and is bidirectional in its nature. By demonstrating a predominantly negative effect of MVO on wellbeing, the evidence highlights a need for interventions to reduce MVO and alter how people relate to material possessions.

Individual differences in children's materialism: the role of peer relations.

Associations between materialism and peer relations are likely to exist in elementary school children but have not been studied previously. The first two studies introduce a new Perceived Peer Group Pressures (PPGP) Scale suitable for this age group, demonstrating that perceived pressure regarding peer culture (norms for behavioral, attitudinal, and material characteristics) can be reliably measured and that it is connected to children's responses to hypothetical peer pressure vignettes. Studies 3 and 4 evaluate the main theoretical model of associations between peer relations and materialism. Study 3 supports the hypothesis that peer rejection is related to higher perceived peer culture pressure, which in turn is associated with greater materialism. Study 4 confirms that the endorsement of social motives for materialism mediates the relationship between perceived peer pressure and materialism.

"I just feel so guilty": The role of introjected regulation in linking appearance goals for exercise with women's body image.

Appearance goals for exercise are consistently associated with negative body image, but research has yet to consider the processes that link these two variables. Self-determination theory offers one such process: introjected (guilt-based) regulation of exercise behavior. Study 1 investigated these relationships within a cross-sectional sample of female UK students (n=215, 17-30 years). Appearance goals were indirectly, negatively associated with body image due to links with introjected regulation. Study 2 experimentally tested this pathway, manipulating guilt relating to exercise and appearance goals independently and assessing post-test guilt and body anxiety (n=165, 18-27 years). The guilt manipulation significantly increased post-test feelings of guilt, and these increases were associated with increased post-test body anxiety, but only for participants in the guilt condition. The implications of these findings for self-determination theory and the importance of guilt for the body image literature are discussed.

Does Barbie make girls want to be thin? The effect of experimental exposure to images of dolls on the body image of 5- to 8-year-old girls.

The ubiquitous Barbie doll was examined in the present study as a possible cause for young girls' body dissatisfaction. A total of 162 girls, from age 5 to age 8, were exposed to images of either Barbie dolls, Emme dolls (U.S. size 16), or no dolls (baseline control) and then completed assessments of body image. Girls exposed to Barbie reported lower body esteem and greater desire for a thinner body shape than girls in the other exposure conditions. However, this immediate negative impact of Barbie doll was no longer evident in the oldest girls. These findings imply that, even if dolls cease to function as aspirational role models for older girls, early exposure to dolls epitomizing an unrealistically thin body ideal may damage girls' body image, which would contribute to an increased risk of disordered eating and weight cycling.

Associations between appearance-related self-discrepancies and young women's and men's affect, body satisfaction, and emotional eating: a comparison of fixed-item and participant-generated self-discrepancies.

This study examines the associations between appearance-related, actual-ideal self-discrepancies--from both own and romantic partner's standpoints--and negative affect, body satisfaction, and eating behavior. It extends previous research through studying both genders and the romantic partner standpoint, but its main novel contribution is a systematic comparison between idiographic, participant-generated, and nomothetic, fixed-item measures of appearance-related self-discrepancies. The findings show that these measures cannot be, and should not be, treated as equivalent. The idiographic measures were superior in predicting outcome variables when considering the own standpoint. Nomothetic measures did demonstrate some gender-specific associations, but only from the romantic partner standpoint, and only for women. These findings can be explained with respect to the assessment of accessible, versus available, self-discrepancies. Implications for self-discrepancy and body image theory and research are discussed.

Adolescent girls' views on cosmetic surgery: A focus group study.

This study examined adolescent girls' views of cosmetic surgery. Seven focus groups were run with girls aged 15-18 years (N = 27). Participants read case studies of women having cosmetic surgery, followed by discussion and exploration of their views. Thematic analysis identified four themes: (1) dissatisfaction with appearance, (2) acceptability of cosmetic surgery, (3) feelings about undergoing cosmetic surgery and (4) cosmetic surgery in the media. Results suggest the acceptability of cosmetic surgery varies according to the reasons for having it and that the media play an important role by normalising surgery and under-representing the risks associated with it.

Compulsive buying--a growing concern? An examination of gender, age, and endorsement of materialistic values as predictors.

Compulsive buying is an understudied, but growing, dysfunctional consumer behaviour with harmful psychological and financial consequences. Clinical perspectives treat it as a psychiatric disorder, whereas recent proposals emphasize the increasing endorsement of materialistic values as a cause of uncontrolled buying (e.g. Dittmar, 2004b; Kasser & Kanner, 2004). The present research aims to improve understanding of compulsive buying through examining gender, age, and endorsement of materialistic values as key predictors in three UK questionnaire studies, which sampled individuals who had contacted a self-help organization and residentially matched 'controls' (N = 330), consumer panelists from a multinational corporation (N = 250), and 16- to 18-year-old adolescents (N = 195). The results confirmed previously documented gender differences, and showed that younger people are more prone to compulsive buying. The central findings were that materialistic value endorsement emerged as the strongest predictor of individuals' compulsive buying, and that it significantly mediated the observed age differences.

Development and validation of the Sociocultural Attitudes Towards Appearance Questionnaire-4 (SATAQ-4).

The Sociocultural Attitudes Towards Appearance Questionnaire-3 (SATAQ-3) and its earlier versions are measures designed to assess societal and interpersonal aspects of appearance ideals. Correlational, structural equation modeling, and prospective studies of the SATAQ-3 have shown consistent and significant associations with measures of body image disturbance and eating pathology. In the current investigation, the SATAQ-3 was revised to improve upon some conceptual limitations and was evaluated in 4 U.S. and 3 international female samples, as well as a U.S. male sample. In Study 1, exploratory and confirmatory factor analyses for a sample of women from the Southeastern United States (N = 859) indicated a 22-item scale with 5 factors: Internalization: Thin/Low Body Fat, Internalization: Muscular/Athletic, Pressures: Family, Pressures: Media, Pressures: Peers. This scale structure was confirmed in 3 independent and geographically diverse samples of women from the United States (East Coast N = 440, West Coast N = 304, and North/Midwest N = 349). SATAQ-4 scale scores demonstrated excellent reliability and good convergent validity with measures of body image, eating disturbance, and self-esteem. Study 2 replicated the factorial validity, reliability, and convergent validity of the SATAQ-4 in an international sample of women drawn from Italy, England, and Australia (N = 362). Study 3 examined a sample of college males from the United States (N = 271); the 5-factor solution was largely replicated, yet there was some evidence of an underlying structure unique to men. Future research avenues include additional item testing and modification of the scale for men, as well as adaptation of the measure for children and adolescents.

Professional hazards? The impact of models' body size on advertising effectiveness and women's body-focused anxiety in professions that do and do not emphasize the cultural ideal of thinness.

Previous experimental research indicates that the use of average-size women models in advertising prevents the well-documented negative effect of thin models on women's body image, while such adverts are perceived as equally effective (Halliwell & Dittmar, 2004). The current study extends this work by: (a) seeking to replicate the finding of no difference in advertising effectiveness between average-size and thin models (b) examining level of ideal-body internalization as an individual, internal factor that moderates women's vulnerability to thin media models, in the context of (c) comparing women in professions that differ radically in their focus on, and promotion of, the sociocultural ideal of thinness for women--employees in fashion advertising (n = 75) and teachers in secondary schools (n = 75). Adverts showing thin, average-size and no models were perceived as equally effective. High internalizers in both groups of women felt worse about their body image after exposure to thin models compared to other images. Profession affected responses to average-size models. Teachers reported significantly less body-focused anxiety after seeing average-size models compared to no models, while there was no difference for fashion advertisers. This suggests that women in professional environments with less focus on appearance-related ideals can experience increased body-esteem when exposed to average-size models, whereas women in appearance-focused professions report no such relief.

To have or to learn? The effects of materialism on British and Chinese children's learning.

This article presents a systematic attempt to examine the associations of materialism with learning in 9- to 11-year-old children in 2 countries of similar economic development but different cultural heritage. Using cross-sectional, longitudinal, and experimental methods, we test a theoretically driven model of associations among materialism, learning motivations, and learning outcomes. Convergent findings suggest that a materialist orientation in elementary school children lowers intrinsic learning motivations, fosters extrinsic learning motivations, and leads to poorer learning outcomes. Materialism was linked directly to lower exam performance, and this link was mediated by lower mastery and heightened performance goals, with patterns not differing between British and Hong Kong Chinese children (Study 1). A follow-up showed that initial materialism predicted worse exam grades 1 year later, suggesting a detrimental long-term effect on Chinese children's school performance (Study 2). We then tested relationships between materialism and learning experimentally, by priming a momentary (state) orientation toward materialism. Writing about material possessions and money affected Chinese children's learning motivations, so that they endorsed lower mastery and higher performance goals (Study 3). A video-diary materialism prime had significant effects on actual learning behaviors, leading British children to (a) choose a performance-oriented learning task over a mastery-oriented task and (b) give up on the task more quickly (Study 4). This research has important implications for personality psychology, educational policy, and future research.

The relationship between materialism and personal well-being: A meta-analysis.

This meta-analysis investigates the relationship between individuals' materialistic orientation and their personal well-being. Theoretical approaches in psychology agree that prioritizing money and associated aims is negatively associated with individuals' well-being but differ in their implications for whether this is invariably the case. To address these and other questions, we examined 753 effect sizes from 259 independent samples. Materialism was associated with significantly lower well-being for the most widely used, multifaceted measures (materialist values and beliefs, r = -.19, ρ = -.24; relative importance of materialist goals, r = -.16, ρ = -.21), more than for measures assessing emphasis on money alone (rs = -.08 to -.11, ρs = -.09 to -.14). The relationship also depended on type of well-being outcome, with largest effects for risky health and consumer behaviors and for negative self-appraisals (rs = -.28 to -.44, ρs = -.32 to -.53) and weakest effects for life satisfaction and negative affect (rs = -.13 to -.15, ρs = -.17 to -.18). Moderator analyses revealed that the strength of the effect depended on certain demographic factors (gender and age), on value context (study/work environments that support materialistic values and cultures that emphasize affective autonomy), and on cultural economic indicators (economic growth and wealth differentials). Mediation analyses suggested that the negative link may be explained by poor psychological need satisfaction. We discuss implications for the measurement of materialist values and the need for theoretical and empirical advances to explore underlying processes, which likely will require more experimental, longitudinal, and developmental research.

The effect of priming materialism on women's responses to thin-ideal media.

Consumer culture is characterized by two prominent ideals: the 'body perfect' and the material 'good life'. Although the impact of these ideals has been investigated in separate research literatures, no previous research has examined whether materialism is linked to women's responses to thin-ideal media. Data from several studies confirm that the internalization of materialistic and body-ideal values is positively linked in women. After developing a prime for materialism (N = 50), we present an experimental examination (N = 155) of the effects of priming materialism on women's responses to thin-ideal media, using multiple outcome measures of state body dissatisfaction. Priming materialism affects women's body dissatisfaction after exposure to thin media models, but differently depending on the dimension of body image measured. The two main novel findings are that (1) priming materialism heightens the centrality of appearance to women's self-concept and (2) priming materialism influences the activation of body-related self-discrepancies (BRSDs), particularly for highly materialistic women. Exposure to materialistic media has a clear influence on women's body image, with trait materialism a further vulnerability factor for negative exposure effects in response to idealized, thin media models.

I want it and I want it now: using a temporal discounting paradigm to examine predictors of consumer impulsivity.

This paper proposes a new model of consumer impulsivity, using type of good, a person's endorsement of materialistic values, and identity deficits as predictors. Traditional decision making and psychological accounts see impulsive behaviour as a general overweighing of short-term gratification (I want that dress now) relative to longer-term concerns, irrespective of consumer good. Our proposal is that consumers' impulsivity (a) differs according to type of good and (b) is linked systematically to a combination of materialistic values and high identity deficits. Beginning with Study 1, three experiments, using a temporal discounting paradigm, show consistently that discount rates are higher for goods that are seen as highly expressive of identity (e.g., clothes) than goods not expressive of identity (e.g., basic body care products). For materialistic consumers, identity deficits predict discount rates for identity-expressive goods (Study 2), and discount rates change for materialistic individuals when their identity deficits are made salient (Study 3). These findings support a conceptualization of consumer impulsivity as identity-seeking behaviour.

Body image and restrained eating in blind and sighted women: A preliminary study.

Sociocultural theory attributes the high levels of body image concerns and disordered eating in Western women to the promotion of an unrealistically thin body ideal. This study investigated body dissatisfaction, restrained eating, and attitudes toward appearance in visually impaired and sighted women. There were 21 congenitally blind, 11 blinded later in life, and 60 sighted. Blind women were more satisfied with their body and dieted less than sighted women. Appearance attitudes, particularly thin-ideal internalization, accounted for differences in body dissatisfaction and dieting among the three groups of women. Possible explanations for our findings are considered, including the importance of visual exposure to the media's thin ideal, as well as the usefulness of future research on blind women.

The impact of thin models in music videos on adolescent girls' body dissatisfaction.

Music videos are a particularly influential, new form of mass media for adolescents, which include the depiction of scantily clad female models whose bodies epitomise the ultra-thin sociocultural ideal for young women. The present study is the first exposure experiment that examines the impact of thin models in music videos on the body dissatisfaction of 16-19-year-old adolescent girls (n=87). First, participants completed measures of positive and negative affect, body image, and self-esteem. Under the guise of a memory experiment, they then either watched three music videos, listened to three songs (from the videos), or learned a list of words. Affect and body image were assessed afterwards. In contrast to the music listening and word-learning conditions, girls who watched the music videos reported significantly elevated scores on an adaptation of the Body Image States Scale after exposure, indicating increased body dissatisfaction. Self-esteem was not found to be a significant moderator of this relationship. Implications and future research are discussed.

The effects of exposure to muscular male models among men: exploring the moderating role of gym use and exercise motivation.

This study examines the effects of exposure to the muscular male body ideal on body-focused negative affect among male gym users and non-exercisers. As hypothesized, the impact of media exposure depended on men's exercise status. Non-exercisers (n = 58) reported greater body-focused negative affect after exposure to images of muscular male models than after neutral images (no model controls), whereas gym users (n = 58) showed a tendency for less body-focused negative affect after the model images than after the control images. Furthermore, the extent to which gym users were motivated to increase strength and muscularity moderated these exposure effects; men who reported stronger strength and muscularity exercise motivation reported a greater degree of self-enhancement after exposure to the muscular ideal. The findings are interpreted with respect to likely differences in motives for social comparisons.

The role of self-improvement and self-evaluation motives in social comparisons with idealised female bodies in the media.

This study investigates the effect of social comparisons with media models on women's body image based on either self-evaluation or self-improvement motives. Ninety-eight women, for whom appearance was a relevant comparison dimension, viewed advertisements that did, or did not, feature idealised models, after being prompted to engage in self-evaluation or self-improvement comparisons. The results indicate that, when focusing on self-evaluation, comparisons with thin models are associated with higher body-focused anxiety than viewing no model advertisements. In contrast, when focusing on self-improvement, comparisons with thin models are not associated with higher body-focused anxiety than viewing no models. Furthermore, women's general tendency to engage in social comparisons moderated the effects of self-evaluative comparisons with models, so that women who did not habitually engage in social comparisons were most strongly affected. It is suggested that motive for social comparison may explain previous inconsistencies in the experimental exposure literature and warrants more careful attention in future research.