Perceived Effectiveness of Flirtation Tactics: The Effects of sex, Mating Context and Individual Differences in US and Norwegian Samples.

Flirting involves various signals communicated between individuals. To attract potential mates, men and women exhibit flirtatious behavior to get the attention of, and potentially elicit sexual or romantic interest from, a desired partner. In this first large, preregistered study of judgement of the effectiveness of flirtation tactics based on Sexual Strategies Theory, we considered the effects of flirter's (actor) sex and mating contexts in addition to rater's (participant) sex across two cultures, Norway and the U.S. Culturally relevant covariates such as sociosexuality, extraversion, mate value, age, and religiosity were examined. Participants from Norway (N = 415, 56% women) and the US (N = 577, 69% women) responded to one of four different randomized questionnaires representing a factorial design considering either short-term versus long-term mating context and either female or male sex of actor. We found that sexual availability cues were judged more effective when employed by women in short-term mating contexts. Friendly contact, such as hugs or kissing on the cheek, was not. Cues to generosity and commitment were judged more effective when employed by men in long-term mating contexts. Humor was rated as more effective when used by men and in long-term contexts, and least effective when used by women in short term contexts. However, laughing or giggling at someone's jokes was an effective flirtation tactic for both sexes. Overall, predictions for culturally relevant covariates were not supported, but cultural differences were found in bodily displays, initial contact, and generosity. These findings dovetail neatly with findings from the self-promotion literature, and further support that flirtation is a universal mate signaling strategy.

The psychology of breakup sex: Exploring the motivational factors and affective consequences of post-breakup sexual activity.

Popular culture has recently publicized a seemingly new postbreakup behavior called breakup sex. While the media expresses the benefits of participating in breakup sex, there is no research to support these claimed benefits. The current research was designed to begin to better understand this postbreakup behavior. In the first study, we examined how past breakup sex experiences made the individuals feel and how people predict they would feel in the future (n = 212). Results suggested that men are more likely than women to have felt better about themselves, while women tend to state they felt better about the relationship after breakup sex. The second study (n = 585) investigated why men and women engage in breakup sex. Results revealed that most breakup sex appears to be motivated by three factors: relationship maintenance, hedonism, and ambivalence. Men tended to support hedonistic and ambivalent reasons for having breakup sex more often than women. The two studies revealed that breakup sex may be differentially motivated (and may have different psychological consequences) for men and women and may not be as beneficial as the media suggests.

Prioritization of Potential Mates' History of Sexual Fidelity During a Conjoint Ranking Task.

This series of studies is the first to use conjoint analysis to examine how individuals make trade-offs during mate selection when provided information about a partner's history of sexual infidelity. Across three studies, participants ranked profiles of potential mates, with each profile varying across five attributes: financial stability, physical attractiveness, sexual fidelity, emotional investment, and similarity. They also rated each attribute separately for importance in an ideal mate. Overall, we found that for a long-term mate, participants prioritized a potential partner's history of sexual fidelity over other attributes when profiles were ranked conjointly. For a short-term mate, sexual fidelity, physical attractiveness, and financial stability were equally important, and each was more important than emotional investment and similarity. These patterns contrast with participants' self-reported importance ratings of each individual attribute. Our results are interpreted within the context of previous literature examining how making trade-offs affect mate selection.