[Structural Change, Contextuality, and Transfer in Health Promotion--Sustainable Implementation of the BIG Project]. / Strukturelle Veränderung, Kontextualität und Transfer in der Gesundheitsförderung: die nachhaltige Implementierung des BIG-Projektes.

ABSTRACT

The BIG approach aims at promoting physical activity and health among socially disadvantaged women. BIG has been developed and sustainably implemented in Erlangen/Bavaria. Subsequently, it has been transferred to other communities and states in Germany. Crucial factors for sustainability and transfer in BIG are (1) lifestyle and policy analysis, (2) assets approach, (3) empowerment of target group, (4) enabling of policy-makers and professionals.