Examining the Relationship of Online Social Networking Sites' Activities, Customers' Brand Choice, and Brand Perception in Health-Related Businesses.

Nazir, Mehrab; Tian, Jian; Hussain, Iftikhar; Arshad, Adeel; Shad, Muhammad Afzal

Nazir, Mehrab; Tian, Jian; Hussain, Iftikhar; Arshad, Adeel; Shad, Muhammad Afzal.

Afiliação

Nazir M; School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang, China.
Tian J; School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang, China.
Hussain I; Faculty of Computing & Engineering, University of Kotli Azad Jammu and Kashmir, Azad Jammu and Kashmir, Pakistan.
Arshad A; Department of Business Administration, University of Kotli Azad Jammu and Kashmir, Azad Jammu and Kashmir, Pakistan.
Shad MA; Department of Commerce, University of Kotli Azad Jammu and Kashmir, Azad Jammu and Kashmir, Pakistan.

Front Psychol ; 11: 546087, 2020.

Article em En | MEDLINE | ID: mdl-33192792

Palavras-chave

brand choice; brand perception; customer perception; health; social networking site

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Idioma: En Revista: Front Psychol Ano de publicação: 2020 Tipo de documento: Article País de afiliação: China

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