The relationship between interactive-imagery instructions and association memory.

Interactive imagery, one of the most effective strategies for remembering pairs of words, involves asking participants to form mental images during study. We tested the hypothesis that the visual image is, in fact, responsible for its memory benefit. Neither subjectively reported vividness (all experiments) nor objective imagery skill (experiments 1 and 3) could explain the benefit of interactive imagery for cued recall. Aphantasic participants, who self-identified little to no mental imagery, benefited from interactive-imagery instructions as much as controls (experiment 3). Imagery instructions did not improve memory for the constituent order of associations (AB versus BA), even when participants were told how to incorporate order within their images (experiments 1 and 2). Taken together, our results suggest that the visual format of images may not be responsible for the effectiveness of the interactive-imagery instruction and moreover, interactive imagery may not result in qualitatively different associative memories.

Mnemonic scaffolds vary in effectiveness for serial recall.

Memory champions remember vast amounts of information in order and at first encounter by associating each study item to an anchor within a scaffold - a pre-learned, structured memory. The scaffold provides direct-access retrieval cues. Dominated by the familiar-route scaffold (Method of Loci), researchers have little insight into what characteristics of scaffolds make them effective, nor whether individual differences might play a role. We compared participant-generated mnemonic scaffolds: (a) familiar routes (Loci), (b) autobiographical stories (Story), (c) parts of the human body (Body), and (d) routine activities (Routine Activity). Loci, Body, and Story Scaffolds benefited serial recall over Control (no scaffold). The Body and Loci Scaffold were equally superior to the other scaffolds. Measures of visual imagery aptitude and vividness and body responsiveness did not predict accuracy. A second experiment tested whether embodiment could be responsible for the high level of effectiveness of the Body Scaffold; this was not supported. In short, mnemonic scaffolds are not equally effective and embodied cognition may not directly contribute to memory success. The Body Scaffold may be a strong alternative to the Method of Loci and may enhance learning for most learners, including those who do not find the Method of Loci useful.