It's time to recognize the I/S needs of marketing.
Comput Healthc
; 13(1): 30-3, 1992 Jan.
Article
en En
| MEDLINE
| ID: mdl-10116596
Although the industry has begun to embrace the role of marketing in healthcare, this recognition has not been matched by a commensurate commitment of capital resources, including expenditures for information systems that help healthcare managers to market "smart".
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Bases de datos:
MEDLINE
Asunto principal:
Comercialización de los Servicios de Salud
/
Sistemas de Información en Hospital
País/Región como asunto:
America do norte
Idioma:
En
Revista:
Comput Healthc
Año:
1992
Tipo del documento:
Article