Once a Utilitarian, Consistently a Utilitarian? Examining Principledness in Moral Judgment via the Robustness of Individual Differences.

ABSTRACT

Although individual differences in the application of moral principles, such as utilitarianism, have been documented, so too have powerful context effects-effects that raise doubts about the durability of people's moral principles. In this article, we examine the robustness of individual differences in moral judgment by examining them across time and across different decision contexts. In Study 1, consistency in utilitarian judgment of 122 adult participants was examined over two different survey sessions. In Studies 2A and 2B, large samples (Ns = 130 and 327, respectively) of adult participants made a series of 32 moral judgments across eight different contexts that are known to affect utilitarian endorsement. Contrary to some contemporary theorizing, our results reveal a strong degree of consistency in moral judgment. Across time and experimental manipulations of context, individuals maintained their relative standing on utilitarianism, and aggregated moral decisions reached levels of near-perfect consistency. Results support the view that on at least one dimension (utilitarianism), people's moral judgments are robustly consistent, with context effects tailoring the application of principles to the particulars of any given moral judgment.