A Cluster Randomized Trial to Promote Healthy Menu Items for Children: The Kids' Choice Restaurant Program.
Int J Environ Res Public Health
; 14(12)2017 12 01.
Article
en En
| MEDLINE
| ID: mdl-29194392
ABSTRACT
Evidence indicates that restaurant-based interventions have the potential to promote healthier purchasing and improve the nutrients consumed. This study adds to this body of research by reporting the results of a trial focused on promoting the sale of healthy child menu items in independently owned restaurants. Eight pair-matched restaurants that met the eligibility criteria were randomized to a menu-only versus a menu-plus intervention condition. Both of the conditions implemented new healthy child menu items and received support for implementation for eight weeks. The menu-plus condition also conducted a marketing campaign involving employee trainings and promotional materials. Process evaluation data captured intervention implementation. Sales of new and existing child menu items were tracked for 16 weeks. Results indicated that the interventions were implemented with moderate to high fidelity depending on the component. Sales of new healthy child menu items occurred immediately, but decreased during the post-intervention period in both conditions. Sales of existing child menu items demonstrated a time by condition effect with restaurants in the menu-plus condition observing significant decreases and menu-only restaurants observing significant increases in sales of existing child menu items. Additional efforts are needed to inform sustainable methods for improving access to healthy foods and beverages in restaurants.
Palabras clave
Texto completo:
1
Bases de datos:
MEDLINE
Asunto principal:
Restaurantes
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Comportamiento del Consumidor
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Promoción de la Salud
Tipo de estudio:
Clinical_trials
Límite:
Child
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Humans
Idioma:
En
Revista:
Int J Environ Res Public Health
Año:
2017
Tipo del documento:
Article
País de afiliación:
Estados Unidos