Framing real beauty: A framing approach to the effects of beauty advertisements on body image and advertising effectiveness.

de Lenne, Orpha; Vandenbosch, Laura; Smits, Tim; Eggermont, Steven

de Lenne, Orpha; Vandenbosch, Laura; Smits, Tim; Eggermont, Steven.

Afiliación

de Lenne O; School for Mass Communication Research (SMCR), Faculty of Social Sciences, KU Leuven, Parkstraat 45, 3000, Leuven, Belgium; Research Foundation Flanders (FWO-Vlaanderen), Egmontstraat 5, 1000, Brussels, Belgium. Electronic address: orpha.delenne@kuleuven.be.
Vandenbosch L; School for Mass Communication Research (SMCR), Faculty of Social Sciences, KU Leuven, Parkstraat 45, 3000, Leuven, Belgium. Electronic address: laura.vandenbosch@kuleuven.be.
Smits T; Institute for Media Studies (IMS), Faculty of Social Sciences, KU Leuven, Parkstraat 45, 3000, Leuven, Belgium.
Eggermont S; School for Mass Communication Research (SMCR), Faculty of Social Sciences, KU Leuven, Parkstraat 45, 3000, Leuven, Belgium.

Body Image ; 37: 255-268, 2021 Jun.

Article en En | MEDLINE | ID: mdl-33773395

Asunto(s)

Publicidad/métodos; Belleza; Imagen Corporal/psicología; Comportamiento del Consumidor/estadística & datos numéricos; Adolescente; Adulto; Femenino; Humanos; Adulto Joven

Palabras clave

Advertising; Body image; Cognitive schemas; Framing; Non-idealized models

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Texto completo: 1 Bases de datos: MEDLINE Asunto principal: Belleza / Imagen Corporal / Comportamiento del Consumidor / Publicidad Tipo de estudio: Clinical_trials Límite: Adolescent / Adult / Female / Humans Idioma: En Revista: Body Image Asunto de la revista: PSICOLOGIA Año: 2021 Tipo del documento: Article

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