Telemedicine acceptance during the COVID-19 pandemic: User satisfaction and strategic healthcare marketing considerations.

Sabbir, Md Mahiuddin; Taufique, Khan Md Raziuddin; Nomi, Marzia

Sabbir, Md Mahiuddin; Taufique, Khan Md Raziuddin; Nomi, Marzia.

Afiliación

Sabbir MM; Department of Marketing, Faculty of Business Studies, University of Barishal, Barishal, Bangladesh.
Taufique KMR; Oxford Brookes Business School, Oxford Brookes University, Oxford, UK.
Nomi M; Department of Marketing, Faculty of Business, Curtin University, Sarawak, Malaysia.

Health Mark Q ; 38(2-3): 168-187, 2021.

Article en En | MEDLINE | ID: mdl-34645357

Asunto(s)

COVID-19; Telemedicina; Humanos; Mercadotecnía; Pandemias/prevención & control; Satisfacción Personal; SARS-CoV-2

Palabras clave

Health Belief Model; Unified Theory of Acceptance and Use of Technology Model; health service marketing; telemedicine; user satisfaction

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Texto completo: 1 Bases de datos: MEDLINE Asunto principal: Telemedicina / COVID-19 Tipo de estudio: Prognostic_studies Límite: Humans Idioma: En Revista: Health Mark Q Año: 2021 Tipo del documento: Article País de afiliación: Bangladesh

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