Cultural values, risk characteristics, and risk perceptions of controversial issues: How does cultural theory work?

ABSTRACT

Cultural theory and the psychometric paradigm are two frameworks proposed to explain risk perceptions, mostly used independently of each other. On the one hand, psychometric research identified key characteristics of hazards responsible for their level of perceived riskiness. On the other hand, cultural studies provided evidence that different worldviews lead to divergent perceptions of risk in a way supportive of individuals' cultural values. The purpose of this research was to combine both approaches into mediational models in which cultural values impact risk perceptions of controversial hazards through their influence on the characteristics associated with those hazards. Using data from an online survey completed by 629 French participants, findings indicated specific associations between cultural values and risk characteristics, both of them exhibiting effects on risk perceptions that depend largely on hazardous issues. More specifically, we found that people confer specific characteristics on hazards (common or dreadful, beneficial or costly, affecting few or many people), depending on whether they are hierarchists-individualists, egalitarians, or fatalists; in turn, such characteristics have an impact on the perceived riskiness of hazards such as cannabis, social movement, global warming, genetically modified organisms, nuclear power, public transportation, and coronavirus. Finally, this article discussed the interest of addressing the mechanisms that explain how cultural values shape individuals' perceptions of risk.