From Information to Choice: A Critical Inquiry Into Visualization Tools for Decision Making.

In the face of complex decisions, people often engage in a three-stage process that spans from (1) exploring and analyzing pertinent information (intelligence); (2) generating and exploring alternative options (design); and ultimately culminating in (3) selecting the optimal decision by evaluating discerning criteria (choice). We can fairly assume that all good visualizations aid in the "intelligence" stage by enabling data exploration and analysis. Yet, to what degree and how do visualization systems currently support the other decision making stages, namely "design" and "choice"? To further explore this question, we conducted a comprehensive review of decision-focused visualization tools by examining publications in major visualization journals and conferences, including VIS, EuroVis, and CHI, spanning all available years. We employed a deductive coding method and in-depth analysis to assess whether and how visualization tools support design and choice. Specifically, we examined each visualization tool by (i) its degree of visibility for displaying decision alternatives, criteria, and preferences, and (ii) its degree of flexibility for offering means to manipulate the decision alternatives, criteria, and preferences with interactions such as adding, modifying, changing mapping, and filtering. Our review highlights the opportunities and challenges that decision-focused visualization tools face in realizing their full potential to support all stages of the decision making process. It reveals a surprising scarcity of tools that support all stages, and while most tools excel in offering visibility for decision criteria and alternatives, the degree of flexibility to manipulate these elements is often limited, and the lack of tools that accommodate decision preferences and their elicitation is notable. Based on our findings, to better support the choice stage, future research could explore enhancing flexibility levels and variety, exploring novel visualization paradigms, increasing algorithmic support, and ensuring that this automation is user-controlled via the enhanced flexibility I evels. Our curated list of the 88 surveyed visualization tools is available in the OSF link (https://osf.io/nrasz/?view_only=b92a90a34ae241449b5f2cd33383bfcb).

Decoupling Judgment and Decision Making: A Tale of Two Tails.

Is it true that if citizens understand hurricane probabilities, they will make more rational decisions for evacuation? Finding answers to such questions is not straightforward in the literature because the terms "judgment" and "decision making" are often used interchangeably. This terminology conflation leads to a lack of clarity on whether people make suboptimal decisions because of inaccurate judgments of information conveyed in visualizations or because they use alternative yet currently unknown heuristics. To decouple judgment from decision making, we review relevant concepts from the literature and present two preregistered experiments (N=601) to investigate if the task (judgment vs. decision making), the scenario (sports vs. humanitarian), and the visualization (quantile dotplots, density plots, probability bars) affect accuracy. While experiment 1 was inconclusive, we found evidence for a difference in experiment 2. Contrary to our expectations and previous research, which found decisions less accurate than their direct-equivalent judgments, our results pointed in the opposite direction. Our findings further revealed that decisions were less vulnerable to status-quo bias, suggesting decision makers may disfavor responses associated with inaction. We also found that both scenario and visualization types can influence people's judgments and decisions. Although effect sizes are not large and results should be interpreted carefully, we conclude that judgments cannot be safely used as proxy tasks for decision making, and discuss implications for visualization research and beyond. Materials and preregistrations are available at https://osf.io/ufzp5/?view_only=adc0f78a23804c31bf7fdd9385cb264f.

A Critical Reflection on Visualization Research: Where Do Decision Making Tasks Hide?

It has been widely suggested that a key goal of visualization systems is to assist decision making, but is this true? We conduct a critical investigation on whether the activity of decision making is indeed central to the visualization domain. By approaching decision making as a user task, we explore the degree to which decision tasks are evident in visualization research and user studies. Our analysis suggests that decision tasks are not commonly found in current visualization task taxonomies and that the visualization field has yet to leverage guidance from decision theory domains on how to study such tasks. We further found that the majority of visualizations addressing decision making were not evaluated based on their ability to assist decision tasks. Finally, to help expand the impact of visual analytics in organizational as well as casual decision making activities, we initiate a research agenda on how decision making assistance could be elevated throughout visualization research.

The Unmet Data Visualization Needs of Decision Makers Within Organizations.

When an organization chooses one course of action over alternatives, this task typically falls on a decision maker with relevant knowledge, experience, and understanding of context. Decision makers rely on data analysis, which is either delegated to analysts, or done on their own. Often the decision maker combines data, likely uncertain or incomplete, with non-formalized knowledge within a multi-objective problem space, weighing the recommendations of analysts within broader contexts and goals. As most past research in visual analytics has focused on understanding the needs and challenges of data analysts, less is known about the tasks and challenges of organizational decision makers, and how visualization support tools might help. Here we characterize the decision maker as a domain expert, review relevant literature in management theories, and report the results of an empirical survey and interviews with people who make organizational decisions. We identify challenges and opportunities for novel visualization tools, including trade-off overviews, scenario-based analysis, interrogation tools, flexible data input and collaboration support. Our findings stress the need to expand visualization design beyond data analysis into tools for information management.

What is Interaction for Data Visualization?

Interaction is fundamental to data visualization, but what "interaction" means in the context of visualization is ambiguous and confusing. We argue that this confusion is due to a lack of consensual definition. To tackle this problem, we start by synthesizing an inclusive view of interaction in the visualization community - including insights from information visualization, visual analytics and scientific visualization, as well as the input of both senior and junior visualization researchers. Once this view takes shape, we look at how interaction is defined in the field of human-computer interaction (HCI). By extracting commonalities and differences between the views of interaction in visualization and in HCI, we synthesize a definition of interaction for visualization. Our definition is meant to be a thinking tool and inspire novel and bolder interaction design practices. We hope that by better understanding what interaction in visualization is and what it can be, we will enrich the quality of interaction in visualization systems and empower those who use them.

A Task-Based Taxonomy of Cognitive Biases for Information Visualization.

Information visualization designers strive to design data displays that allow for efficient exploration, analysis, and communication of patterns in data, leading to informed decisions. Unfortunately, human judgment and decision making are imperfect and often plagued by cognitive biases. There is limited empirical research documenting how these biases affect visual data analysis activities. Existing taxonomies are organized by cognitive theories that are hard to associate with visualization tasks. Based on a survey of the literature we propose a task-based taxonomy of 154 cognitive biases organized in 7 main categories. We hope the taxonomy will help visualization researchers relate their design to the corresponding possible biases, and lead to new research that detects and addresses biased judgment and decision making in data visualization.

Conceptual and Methodological Issues in Evaluating Multidimensional Visualizations for Decision Support.

We explore how to rigorously evaluate multidimensional visualizations for their ability to support decision making. We first define multi-attribute choice tasks, a type of decision task commonly performed with such visualizations. We then identify which of the existing multidimensional visualizations are compatible with such tasks, and set out to evaluate three elementary visualizations: parallel coordinates, scatterplot matrices and tabular visualizations. Our method consists in first giving participants low-level analytic tasks, in order to ensure that they properly understood the visualizations and their interactions. Participants are then given multi-attribute choice tasks consisting of choosing holiday packages. We assess decision support through multiple objective and subjective metrics, including a decision accuracy metric based on the consistency between the choice made and self-reported preferences for attributes. We found the three visualizations to be comparable on most metrics, with a slight advantage for tabular visualizations. In particular, tabular visualizations allow participants to reach decisions faster. Thus, although decision time is typically not central in assessing decision support, it can be used as a tie-breaker when visualizations achieve similar decision accuracy. Our results also suggest that indirect methods for assessing choice confidence may allow to better distinguish between visualizations than direct ones. We finally discuss the limitations of our methods and directions for future work, such as the need for more sensitive metrics of decision support.

Mitigating the Attraction Effect with Visualizations.

Human decisions are prone to biases, and this is no less true for decisions made within data visualizations. Bias mitigation strategies often focus on the person, by educating people about their biases, typically with little success. We focus instead on the system, presenting the first evidence that altering the design of an interactive visualization tool can mitigate a strong bias - the attraction effect. Participants viewed 2D scatterplots where choices between superior alternatives were affected by the placement of other suboptimal points. We found that highlighting the superior alternatives weakened the bias, but did not eliminate it. We then tested an interactive approach where participants completely removed locally dominated points from the view, inspired by the elimination by aspects strategy in the decision-making literature. This approach strongly decreased the bias, leading to a counterintuitive suggestion: tools that allow removing inappropriately salient or distracting data from a view may help lead users to make more rational decisions.

The Attraction Effect in Information Visualization.

The attraction effect is a well-studied cognitive bias in decision making research, where one's choice between two alternatives is influenced by the presence of an irrelevant (dominated) third alternative. We examine whether this cognitive bias, so far only tested with three alternatives and simple presentation formats such as numerical tables, text and pictures, also appears in visualizations. Since visualizations can be used to support decision making - e.g., when choosing a house to buy or an employee to hire - a systematic bias could have important implications. In a first crowdsource experiment, we indeed partially replicated the attraction effect with three alternatives presented as a numerical table, and observed similar effects when they were presented as a scatterplot. In a second experiment, we investigated if the effect extends to larger sets of alternatives, where the number of alternatives is too large for numerical tables to be practical. Our findings indicate that the bias persists for larger sets of alternatives presented as scatterplots. We discuss implications for future research on how to further study and possibly alleviate the attraction effect.