On the neural implausibility of the modular mind: Evidence for distributed construction dissolves boundaries between perception, cognition, and emotion.

Firestone & Scholl (F&S) rely on three problematic assumptions about the mind (modularity, reflexiveness, and context-insensitivity) to argue cognition does not fundamentally influence perception. We highlight evidence indicating that perception, cognition, and emotion are constructed through overlapping, distributed brain networks characterized by top-down activity and context-sensitivity. This evidence undermines F&S's ability to generalize from case studies to the nature of perception.

The costs and benefits of perceived sexual agency for men and women.

Women are less likely than men to engage in sexually agentic behavior (e.g., initiating sexual encounters), despite the benefits associated with sexual agency (Kiefer & Sanchez, 2007). Two studies examined possible explanations, related to person perception, for gender differences in sexually agentic behavior. In Study 1, participants viewed the dating profiles of targets who were either high or low on sexual agency and rated sexually agentic targets as more desirable but also riskier sexual partners (i.e., having more previous sexual partners), as well as more selfish partners overall. Participants believed the agentic female targets to be the most desirable but also to have the highest number of previous sexual partners. In Study 2, female participants weighed the importance and consequences of sexual agency differently than male participants. Based on the two studies, we suggest that although men and women are judged similarly for sexual agency, women may refrain from sexual agency because they view the traits and characteristics that are perceived to go hand in hand with sexual agency more negatively.

Gender and sexual economics: do women view sex as a female commodity?

In the study reported here, data from implicit and behavioral choice measures did not support sexual economics theory's (SET's) central tenet that women view female sexuality as a commodity. Instead, men endorsed sexual exchange more than women did, which supports the idea that SET is a vestige of patriarchy. Further, men's sexual advice, more than women's, enforced the sexual double standard (i.e., men encouraged men more than women to have casual sex)-a gender difference that was mediated by hostile sexism, but also by men's greater implicit investment in sexual economics. That is, men were more likely to suppress female sexuality because they resisted female empowerment and automatically associated sex with money more than women did. It appears that women are not invested in sexual economics, but rather, men are invested in patriarchy, even when it means raising the price of sexual relations.

Engaging in social rejection may be riskier for women.

People often worry how others will perceive them if they socially reject others, but do women have more to fear than men? Although previous research has shown that women are perceived negatively for behaving in counter-stereotypical ways, research on backlash has focused on business settings. The present research applies backlash theory to examine how women are perceived for engaging in social rejection. The findings suggest that backlash may operate differently in social rejection because only men punish women for rejecting. Across four studies, the present research found that (1) women felt they were more likely to be penalized for engaging in social rejection than men, (2) women were less willing to endorse social rejection than men, and (3) men, but not women, viewed female rejectors in a more negative manner than male rejectors.

What motivates the sexual double standard? More support for male versus female control theory.

The present research uniquely compared male control theory (MCT) versus female control theory (FCT) to illuminate motives for the sexual double standard (SDS), whereby men gain status from engaging in casual sex or having many sexual partners, but women are stigmatized for it. Consistent with MCT, men were more likely than women to endorse the SDS and to give sexual advice in ways that reinforce it-gender differences that were mediated by hostile sexism (HS) and endorsing the SDS, respectively. The data did not support FCT's argument that women are motivated by sexual economics to restrict female sexuality (Baumeister & Twenge, 2002). Both genders discouraged women from having casual sex to protect women from social stigma and rape myths that justify violence against sexual women. In concert, the findings support MCT more than FCT and suggest that sexism, stigma, and rape myths are primary obstacles to sexual equality.

Eroticizing inequality in the United States: the consequences and determinants of traditional gender role adherence in intimate relationships.

This article reviews the research on traditional gender-role adherence and sexuality for heterosexual men and women. Specifically, the consequences and predictors of following traditional gender roles of female submissiveness and male dominance in sexual relationships is examined. Despite evidence that men and women's sexual roles are becoming more egalitarian over time, empirical evidence suggests that the traditional sexual roles continue to dominate heterosexual relations. This article explores whether the sexual context is one in which both men and women feel particularly compelled to engage in gender stereotypic behavior, and why. In addition, this article reports on research that finds that men and women have automatic associations between sexuality and power that reinforce their gender stereotypic behavior in sexual contexts. The negative effects of traditional gender-role adherence for women's sexual problems and satisfaction is demonstrated. This article concludes that traditional sexual scripts are harmful for both women's and men's ability to engage in authentic, rewarding sexual expression, although the female submissive role may be particularly debilitating. Future directions of research are suggested, including interventions to reduce women's adherence to the sexually submissive female script.