International media coverage promotes donations to a climate disaster.

The Australian bushfires in 2019-20 triggered massive amounts of charitable giving from the community. This study applied agenda-setting theory to examine if and how disaster news coverage influenced public donations in response to the crisis. A survey of 949 Australians found that people perceived news coverage of the event to be a strong influence on the amount they donated to bushfire appeals, over and above past giving levels. Furthermore, media coverage was more influential in participants' charity selection than both peer influence and direct communications from the charities. Next, a textual analysis of international news coverage of the event (N = 30,239 unique articles) was conducted. Compared to a control corpus of text, news coverage of the disaster used words related to 'money' and 'support' at disproportionately high frequencies. Together, the studies suggest that the media plays an agenda-setting role in determining how and to what extent people give to disaster appeals.

Resources that Help Sustain Environmental Volunteer Activist Leaders.

Environmental activism organizations depend on recruiting and retaining individuals willing to engage in leadership tasks on a voluntary basis. This study examined the resources which help or hinder sustained environmental volunteer activist leadership behaviors. Interviews with 21 environmental volunteer activist leaders were analyzed within a Resource Mobilization Theory framework. While six resources supporting sustained engagement in volunteer activist leadership behaviors were identified, only three were sought by all participants: time, community support, and social relationships. Money, volunteers and network connections were considered valuable resources, however their acquisition generated significant additional administrative burdens. Social relationships sustained volunteer activist leaders through fostering feelings of positive emotions connected with the group. We conclude with suggestions for organizations seeking to increase retention of activist volunteer leaders: namely larger organizations sharing their resources to reduce administrative demands on volunteer activist leaders in smaller organizations; developing movement infrastructure groups to build and sustain networks; and the prioritization of positive relationships within volunteer teams.

Maintaining a social license to operate for wastewater-based monitoring: The case of managing infectious disease and the COVID-19 pandemic.

Wastewater monitoring as a public health tool is well-established and the SARS-CoV-2 (COVID-19) pandemic has seen its widespread uptake. Given the significant potential of wastewater monitoring as a public health surveillance and decision support tool, it is important to understand what measures are required to allow the long-term benefits of wastewater monitoring to be fully realized, including how to establish and/or maintain public support. The potential for positive SARS-CoV-2 detections to trigger enforced, community-wide public health interventions (e.g., lockdowns and other impacts on civil liberties) further emphasises the need to better understand the role of public engagement in successful wastewater-based monitoring programs. This paper systematically reviews the processes of building and maintaining the social license to operate wastewater monitoring. We specifically explore the relationship between different stakeholder communities and highlight the information and actions that are required to establish a social license to operate and then prevent its loss. The paper adds to the literature on social license to operate by extending its application to new domains and offers a dynamic model of social license to help guide the agenda for researcher and practitioner communities.

Achieving conservation impact by shifting focus from human attitudes to behaviors.

Attitudes have been a commonly used psychological measure of program effectiveness in conservation social science research. The major limitation of this approach is that attitudes do not always translate into behavior and therefore may not provide an accurate assessment of program success. Given that achieving conservation goals generally relies on understanding and changing human behavior, we argue for the need to assess behavior rather than attitudes as an indicator of conservation outcomes. Psychological theory shows that attitudes and behavior are distinct, but related, concepts. Measuring conservation behaviors involves identifying the target behavior or behaviors and the optimal time to measure and then selecting the most appropriate method of measurement (i.e., direct observation, objective indicators, self-reported behavior, and behavioral intentions) that considers the strengths and weaknesses of each approach. We call for conservation programs to focus on influencing behavior rather than attitudes alone and encourage conservation practitioners and researchers to collect high-quality behavioral data to more effectively inform policy and programs.

Logro del Impacto de la Conservación Cambiando el Enfoque en las Actitudes Humanas a los Comportamientos Resumen Las actitudes han sido utilizadas comúnmente como una medida psicológica de la eficacia de una investigación de ciencias sociales de la conservación. La principal limitación de este enfoque es que las actitudes no siempre se traducen en comportamiento y, por lo tanto, pueden no proporcionar una evaluación precisa del éxito del programa. Dado que el logro de los objetivos de conservación generalmente se basa en la comprensión y el cambio del comportamiento humano, argumentamos la necesidad de evaluar el comportamiento en lugar de las actitudes como un indicador de los resultados de conservación. La teoría psicológica muestra que las actitudes y el comportamiento son conceptos distintos, pero relacionados. La medida de comportamientos de conservación implica la identificación del comportamiento o los comportamientos buscados y del tiempo óptimo para medirlos y luego seleccionar el método de medición más apropiado (i. e., observación directa, indicadores objetivos, comportamiento auto reportado e intenciones de comportamiento) que considere las fortaleza y debilidades de cada enfoque. Hacemos un llamado para que los programas de conservación se centren en influir en el comportamiento en lugar de las actitudes por sí solas y alentamos a que los profesionales e investigadores de la conservación recopilen datos conductuales de calidad para que las políticas y programas tengan información eficaz.

Recycled and desalinated water: Consumers' associations, and the influence of affect and disgust on willingness to use.

Traditional water sources are increasingly coming under pressure from urbanization, population and industrial growth as well as climate variability and alternatives such as desalinated and recycled water will need to be considered in the future. However, available data indicate that consumers are apprehensive about these alternative water sources, with many reactions centered on disgust. It is not clear though, whether trait or state disgust is responsible for these disgust reactions. Secondly, the associations the public has with desalinated and recycled water are not well described, even though knowledge of these associations would provide the holistic understanding required for addressing perceptions. Using respondents from Australia and South Africa, therefore, this study investigated the associations people have with recycled and desalinated water, as well as the influence of affect, institutional trust, cultural/religious beliefs, water scarcity, and demographic variables, on willingness to use (WTU) these waters. The results show that whereas recycled water is associated with negative affect from notions of disgust, desalinated water is often thought of in terms of minerals, or as "simply water". We also found that affect was the most significant predictor, and that state disgust as well as trait disgust influenced WTU. Together these data suggest that disgust-related rejection of is likely due to the disgust elicited by the waters rather than disgust-proneness of individuals. It is plausible, therefore, that efforts to induce positive affect through making salient positive associations e.g. NEWater in Singapore, may increase WTU.

Testing potential psychological predictors of attitudes towards cultured meat.

Cultured meat is an emerging food technology that has the potential to resolve many of the social, environmental and ethical issues surrounding traditional factory farming practices. Recently, research has begun to explore consumer attitudes to the product, revealing a number of barriers and demographic predictors. However, our understanding of the psychological mechanisms that underpin attitudes to cultured meat remains limited. In the current study, we draw on an attitude roots model (Hornsey & Fielding, 2017) to explore a range of psychological mechanisms that may underpin attitudes to cultured meat. In terms of negative attitudes and intentions toward cultured meat, the most powerful predictors were food neophobia, political conservatism, and distrust of food scientists. When it comes to absolute opposition to cultured meat - defined by the unconditional belief that it should never be allowed under any circumstances - the strongest predictors were food and hygiene disgust sensitivity subscales, food neophobia, and conspiratorial ideation. A number of presumed mechanisms held no relationships to cultured meat attitudes, including social dominance orientation, speciesism, and naturalness bias. The null results on naturalness bias are of particular interest given recent research identifying concerns about naturalness as a key barrier to consumer acceptance. These results demonstrate the need for a more nuanced understanding of the psychological mechanisms that contribute to cultured meat attitudes and engagement.

How do marine and coastal citizen science experiences foster environmental engagement?

Citizen science programs enable community involvement in scientific research. In addition to fostering greater science literacy, some citizen science programs aim to foster engagement in environmental issues. However, few data are available to indicate whether and how citizen science programs can achieve greater environmental engagement. We survey individuals choosing to attend one of seventeen reef citizen science events and examine the extent to which attendees reported three indicators of greater environmental engagement: (i) willingness to share information, (ii) increased support for marine conservation and citizen science, and (iii) intentions to adopt a new behavior. Most participants reported being willing to share information about reef conservation (91%) and described increased support for marine science and conservation (87%). Half of participants (51%) reported intentions to adopt a new conservation behavior. We found that key elements of the citizen science experience associated with these outcomes were learning about actions to protect reefs and coasts (procedural learning), experiencing surprise, and experiencing negative emotions about environmental problems. Excitement was also associated with positive outcomes, but only in participants who were less likely to see themselves as environmental, or were less frequent visitors to reefs and coasts. Importantly, the association between factual learning and environmental engagement outcomes was limited or negative. These findings suggest that the way citizen science experiences make people feel, may be more important for fostering future environmental engagement than factual-based learning. When designing citizen science programs for community members, these findings provide a reminder to not focus on provision of factual information alone, but to highlight environmental impacts while providing meaningful experiences and building environmental skills.

Social trust, risk perceptions and public acceptance of recycled water: testing a social-psychological model.

Faced with a severe drought, the residents of the regional city of Toowoomba, in South East Queensland, Australia were asked to consider a potable wastewater reuse scheme to supplement drinking water supplies. As public risk perceptions and trust have been shown to be key factors in acceptance of potable reuse projects, this research developed and tested a social-psychological model of trust, risk perceptions and acceptance. Participants (N = 380) were surveyed a few weeks before a referendum was held in which residents voted against the controversial scheme. Analysis using structural equation modelling showed that the more community members perceived that the water authority used fair procedures (e.g., consulting with the community and providing accurate information), the greater their sense of shared identity with the water authority. Shared social identity in turn influenced trust via increased source credibility, that is, perceptions that the water authority is competent and has the community's interest at heart. The findings also support past research showing that higher levels of trust in the water authority were associated with lower perceptions of risk, which in turn were associated with higher levels of acceptance, and vice versa. The findings have a practical application for improving public acceptance of potable recycled water schemes.

An experimental test of voluntary strategies to promote urban water demand management.

In light of the current and future threats to global water security the current research focuses on trialing interventions to promote urban water conservation. We report an experimental study designed to test the long-term impact of three different interventions on household water consumption in South East Queensland. Participants from 221 households were recruited and completed an initial survey, and their houses were fitted with smart water meters which measured total water usage at 5 s intervals. Households were allocated into one of four conditions: a control group and three interventions groups (water saving information alone, information plus a descriptive norm manipulation, and information plus tailored end-user feedback). The study is the first to use smart water metering technology as a tool for behaviour change as well as a way to test the effectiveness of demand management interventions. Growth curve modelling revealed that compared to the control, the three intervention groups all showed reduced levels of household consumption (an average reduction of 11.3 L per person per day) over the course of the interventions, and for some months afterwards. All interventions led to significant water savings, but long-term household usage data showed that in all cases, the reduction in water use resulting from the interventions eventually dissipated, with water consumption returning to pre-intervention levels after approximately 12 months. Implications for water demand management programs are discussed.

Global priorities for climate change and mental health research.

BACKGROUND: Compared with other health areas, the mental health impacts of climate change have received less research attention. The literature on climate change and mental health is growing rapidly but is characterised by several limitations and research gaps. In a field where the need for designing evidence-based adaptation strategies is urgent, and research gaps are vast, implementing a broad, all-encompassing research agenda will require some strategic focus. METHODS: We followed a structured approach to prioritise future climate change and mental health research. We consulted with experts working across mental health and climate change, both within and outside of research and working in high, middle, and low-income countries, to garner consensus about the future research priorities for mental health and climate change. Experts were identified based on whether they had published work on climate change and mental health, worked in governmental and non-governmental organisations on climate change and mental health, and from the professional networks of the authors who have been active in the mental health and climate change space. RESULTS: Twenty-two experts participated from across low- and middle-income countries (n = 4) and high-income countries (n = 18). Our process identified ten key priorities for progressing research on mental health and climate change. CONCLUSION: While climate change is considered the biggest threat to global mental health in the coming century, tackling this threat could be the most significant opportunity to shape our mental health for centuries to come because of health co-benefits of transitioning to more sustainable ways of living. Research on the impacts of climate change on mental health and mental health-related systems will assist decision-makers to develop robust evidence-based mitigation and adaptation policies and plans with the potential for broad benefits to society and the environment.

Urban green space use during a time of stress: A case study during the COVID-19 pandemic in Brisbane, Australia.

Spending time in nature is one potential way to cope with the negative physical and psychological health impacts from major stressful life events. In 2020, a large fraction of the global population was impacted by restrictions to contain the spread of the COVID-19 outbreak, a period characterised by marked health risks and behavioural changes. Here we explore whether people responded to this stressor by spending more time in nature and investigate the reasons for any changes.We surveyed 1,002 people in Brisbane, Australia in 2020, to measure the change in use of green space during the restrictions period and benefits people associated with visiting them.About 36% of participants increased their urban green space use, but 26% reduced it, indicating a great deal of flux. Furthermore, 45% of the previous non-users of urban green space began using it for the first time during the restrictions period. Older people were less likely to increase their green space use and those with a backyard were more likely to increase their use of green spaces.Participants' change in use occurred regardless of the amount of green space available in close proximity to their households. In addition, we did not find a relationship between nature-relatedness and change in use.People's reasons for green space use shifted during the pandemic-related restrictions period, with many emphasising improvement of personal well-being rather than consolidating community capital. Most participants indicated an increase in the importance of the psychological and physical benefits obtained from urban green spaces.We conclude that increased urban green space use during moments of stress such as the COVID-19 pandemic has the potential to ameliorate some of the negative effects of the stressor, but that the capacity and desire to spend more time in green space varies markedly across society. Sufficient urban green space provision for all sections of society will maximise the opportunity to employ a nature-based coping mechanism during times of personal or community stress.

Pasar tiempo en la naturaleza es una forma de contrarrestar el impacto físico y psicológico que tiene los eventos estresantes en nuestras vidas. En el 2020, una gran porción de la población mundial fue impactada por las restricciones impuestas por la propagación del COVID­19, un periodo que se caracterizó por notables riesgos para la salud y cambios en el comportamiento de las personas. Aquí exploramos si las personas respondieron a este evento estresante pasando más tiempo en la naturaleza y también investigamos las razones asociadas a cualquier cambio.Encuestamos a 1002 personas en Brisbane, Australia, en el 2020, para medir el cambio en el uso de los espacios verdes públicos durante la cuarentena ocasionada por la pandemia y los beneficios que la gente ha asociado a su visita.Alrededor del 36% de los encuestados aumentaron el uso de los espacios verdes públicos urbanos y el 26% lo redujo, lo que indica un cambio en la concepción del uso durante la pandemia. Esto se confirma ya que un 45% de los encuestados que no han usado espacios verdes públicos previo a la cuarentena, lo utilizaron por primera vez. Los adultos mayores fueron menos proclive a aumentar el uso de espacios verdes y los encuestados que poseían un patio en sus hogares, tendieron a un mayor uso de los espacios verdes.Independientemente a la cantidad disponible de espacios verdes públicos en la proximidad de los hogares de los participantes, se ha producido un cambio en las visitas a espacios verdes públicos. Además, no encontramos una relación entre la conexión con la naturaleza de los participantes y el cambio de uso de espacios verdes públicos.Durante la cuarentena, los participantes han cambiado las razones por las cuales utilizaron espacios verdes públicos urbanos. Muchos participantes hicieron hincapié en los beneficios al bienestar personal en lugar de aquellos beneficios comunitarios. Por ejemplo, la mayoría de los participantes indicaron un aumento de la importancia de los beneficios psicológicos y físicos obtenidos por el uso de espacios verdes públicos urbanos.Concluimos que, en momentos de estrés, como por ejemplo la pandemia COVID­19, un aumento en el uso de espacios verdes tiene el potencial de mejorar algunos de los efectos negativos del estrés, pero que el deseo y la habilidad de pasar más tiempo en los espacios verdes varía notablemente en la sociedad. Proveer suficientes espacios verdes públicos para todos los sectores de la sociedad, maximizaría la oportunidad de emplear un mecanismo para afrontar los estreses personales o comunitarios, basado en la naturaleza. A free Plain Language Summary can be found within the Supporting Information of this article.

'It's all the other stuff!' How smokers understand (and misunderstand) chemicals in cigarettes and cigarette smoke.

Many people understand chemicals as entities that do not occur naturally, and which are also invariably toxic. Tobacco control messages liberally use the term 'chemicals' to evoke these meanings and create concern among smokers. This may reinforce misunderstandings, potentially leading to smokers making harmful choices. To investigate smokers' understandings of chemicals, we conducted qualitative research using 18 individual interviews and three focus groups with Australian smokers and recently quit smokers. The research was guided by the 'mental models' framework and the recently developed Context, Executive, and Operational Systems theory. We discerned two clusters of mental models: the first cluster focused on combustion as the overarching cause of harm (and were largely consistent with the science) and the second cluster focused on additives as causes of harm. We found most participants displayed limited knowledge of the causes of harm from smoking and some held mutually incompatible beliefs. Most participants believed that cigarettes differ significantly in harmfulness according to whether or not they were believed to contain additives. Only a minority understood that the bulk of the toxicants to which smokers are exposed are combustion products. These findings are directly relevant to tobacco control but also have broader relevance to risk communications about toxic exposures.

Health and Wellbeing Benefits from Nature Experiences in Tropical Settings Depend on Strength of Connection to Nature.

A growing number of policies and programmes in cities aim to increase the time people spend in nature for the health and wellbeing benefits delivered by such interactions. Yet, there is little research investigating the extent to which, and for whom, nature experiences deliver such benefits outside Europe, North America, and Australia. Here, we assessed the relationships between nature dose (frequency, duration, and intensity) and three mental wellbeing (depression, stress, and anxiety) and two physical health (high blood pressure, diabetes) outcomes in Singapore, an intensely urbanised tropical city. Our analyses accounted for individual factors, including socio-economic status, nature connection (nature relatedness), and whether people with poor health are prevented by their condition from visiting green spaces. Our results show that the association between nature dose (specifically duration) and mental wellbeing is moderated by a nature connection. Specifically, people with a stronger nature connection were less likely to be depressed, stressed, and anxious, regardless of the duration of their nature dose. For those with a weaker connection to nature, spending longer in nature was associated with being more depressed, stressed, and anxious. We did not find a relationship between nature dose and high blood pressure or diabetes. Our results highlight that the relationship between nature dose and wellbeing might vary substantially among cities.

Ocean plastic crisis-Mental models of plastic pollution from remote Indonesian coastal communities.

The crisis facing the world's oceans from plastics is well documented, yet there is little knowledge of the perspectives, experiences and options of the coastal communities facing overwhelming quantities of plastics on their beaches and in their fishing waters. In emerging economies such as those in the Coral Triangle, the communities affected are among the poorest of their countries. To understand the consequences of ocean plastic pollution in coastal regions, through the eyes of local people, this study examines the knowledge, use, disposal and local consequences of single use plastics in remote island communities in two archipelagos of southern Sulawesi, Indonesia. Using mixed methods-a survey of plastic literacy and behaviour, household interviews about purchasing and disposal, and focus group discussions to generate shared mental models-we identify a complex set of factors contributing to extensive plastic leakage into the marine environment. The rising standard of living has allowed people in low resource, remote communities to buy more single-use plastic items than they could before. Meanwhile complex geography and minimal collection services make waste management a difficult issue, and leave the communities themselves to shoulder the impacts of the ocean plastic crisis. Although plastic literacy is low, there is little the coastal communities can do unless presented with better choice architecture both on the supply side and in disposal options. Our results suggest that for such coastal communities improved waste disposal is urgent. Responsible supply chains and non-plastic alternatives are needed. Producers and manufacturers can no longer focus only on low-cost packaged products, without taking responsibility for the outcomes. Without access to biodegradable, environmentally friendly products, and a circular plastic system, coastal communities and surrounding marine ecosystems will continue to be inundated in plastic waste.

Changes in perceptions of urban green space are related to changes in psychological well-being: Cross-sectional and longitudinal study of mid-aged urban residents.

We used data from 5,014 mid-aged adults in the HABITAT study, across two waves (2009 and 2011), to explore associations between perceptions of quantity of urban green space and psychological well-being. Linear regression revealed that perceptions of urban green space quantity were significantly and positively associated with psychological well-being at both time-points. A longitudinal, fixed effects, two-period difference regression revealed that within-person change in perceptions of green space quantity across two years was positively associated with psychological well-being. All associations remained significant after controlling for age, gender, household income, education, occupation and neighbourhood disadvantage. Our findings indicate that psychological well-being is associated with perceptions of local urban green space. Subjective measures of green space are an important factor that need to be considered when exploring the relationship between green space and mental health. These findings are timely given the growing interest in urban green space interventions for combating increasing mental ill-health rates as well as promoting well-being among expanding urban populations.

Integrating social identity theory and the theory of planned behaviour to explain decisions to engage in sustainable agricultural practices.

The present research integrates core aspects of social identity theory with the theory of planned behaviour to investigate factors influencing engagement in sustainable agricultural practices. Using a two-wave prospective design, two studies were conducted with samples of farmers (N = 609 and N = 259, respectively). At Time 1, a questionnaire survey assessed theory of planned behaviour variables in relation to engaging in riparian zone management (a sustainable agricultural practice). In addition, intergroup perceptions (i.e. relations between rural and urban groups), group norms and group identification were assessed. At Time 2, self-reported behaviour was measured. There was support for the integrated model across both studies. As predicted, past behaviour, attitudes and perceived behavioural control were significant predictors of intentions, and intentions significantly predicted self-reported behaviour. Group norms and intergroup perceptions were also significant predictors of intentions providing support for the inclusion of social identity concepts in the theory of planned behaviour. More supportive group norms were associated with higher intentions, especially for high-group identifiers. In contrast, more negative intergroup perceptions were associated with lower intentions and, unexpectedly, this effect only emerged for low-group identifiers. This suggests that in the context of decisions to engage in riparian zone management, an important sustainable agricultural practice, high identifiers are influenced predominantly by in-group rather than out-group considerations, whereas low identifiers may attend to cues from both the in-group and the out-group when making their decisions.

Not all motivated rejection of science is unconscious: Reply to Tryon (2018).

Tryon (2018) states that our proposed attitude roots are "effectively and functionally unconscious" (p. 685) and proposes connectionist neural network models as a mechanism for explaining these unconscious processes. In our response, we disagree with the presumption that our attitude roots necessarily operate at an unconscious level. Although some attitude roots may exert their influence through an unconscious process, others exert their influence as a result of explicit and mindful reasoning, and others still operate at a "preconscious" level: outside conscious awareness but accessible if required. Finally, we clarify that we did not claim in our article to have developed a theory or a metatheory. Rather, we drew on numerous established theories to make the case for the role of attitude roots and did so using a transtheoretical language that we hope can be useful in terms of integrating insights and developing concrete persuasion strategies. (PsycINFO Database Record

The psychological roots of anti-vaccination attitudes: A 24-nation investigation.

OBJECTIVE: Strengthening of antivaccination movements in recent decades has coincided with unprecedented increases in the incidence of some communicable diseases. Many intervention programs work from a deficit model of science communication, presuming that vaccination skeptics lack the ability to access or understand evidence. However, interventions focusing on evidence and the debunking of vaccine-related myths have proven to be either nonproductive or counterproductive. Working from a motivated reasoning perspective, we examine the psychological factors that might motivate people to reject scientific consensus around vaccination. To assist with international generalizability, we examine this question in 24 countries. METHODS: We sampled 5,323 participants in 24 countries, and measured their antivaccination attitudes. We also measured their belief in conspiracy theories, reactance (the tendency for people to have a low tolerance for impingements on their freedoms), disgust sensitivity toward blood and needles, and individualistic/hierarchical worldviews (i.e., people's beliefs about how much control society should have over individuals, and whether hierarchies are desirable). RESULTS: In order of magnitude, antivaccination attitudes were highest among those who (a) were high in conspiratorial thinking, (b) were high in reactance, (c) reported high levels of disgust toward blood and needles, and (d) had strong individualistic/hierarchical worldviews. In contrast, demographic variables (including education) accounted for nonsignificant or trivial levels of variance. CONCLUSIONS: These data help identify the "attitude roots" that may motivate and sustain vaccine skepticism. In so doing, they help shed light on why repetition of evidence can be nonproductive, and suggest communication solutions to that problem. (PsycINFO Database Record

Attitude roots and Jiu Jitsu persuasion: Understanding and overcoming the motivated rejection of science.

There is a worryingly large chasm between scientific consensus and popular opinion. Roughly one third of Americans are skeptical that humans are primarily responsible for climate change; rates of some infectious diseases are climbing in the face of anti-immunization beliefs; and significant numbers of the population worldwide are antievolution creationists. It is easy to assume that resistance to an evidence-based message is a result of ignorance or failure to grasp evidence (the "deficit model" of science communication). But increasingly, theorists understand there are limits to this approach, and that if people are motivated to reject science, then repeating evidence will have little impact. In an effort to create a transtheoretical language for describing these underlying motivations, we introduce the notion of "attitude roots." Attitude roots are the underlying fears, ideologies, worldviews, and identity needs that sustain and motivate specific "surface" attitudes like climate skepticism and creationism. It is the antiscience attitude that people hear and see, but it is the attitude root-what lies under the surface-that allows the surface attitudes to survive even when they are challenged by evidence. We group these attitude roots within 6 themes-worldviews, conspiratorial ideation, vested interests, personal identity expression, social identity needs, and fears and phobias-and review literature relevant to them. We then use these insights to develop a "jiu jitsu" model of persuasion that places emphasis on creating change by aligning with (rather than competing with) these attitude roots. (PsycINFO Database Record

A Social Identity Analysis of Climate Change and Environmental Attitudes and Behaviors: Insights and Opportunities.

Environmental challenges are often marked by an intergroup dimension. Political conservatives and progressives are divided on their beliefs about climate change, farmers come into conflict with scientists and environmentalists over water allocation or species protection, and communities oppose big business and mining companies that threaten their local environment. These intergroup tensions are reminders of the powerful influence social contexts and group memberships can have on attitudes, beliefs, and actions relating to climate change and the environment more broadly. In this paper, we use social identity theory to help describe and explain these processes. We review literature showing, how conceiving of oneself in terms of a particular social identity influences our environmental attitudes and behaviors, how relations between groups can impact on environmental outcomes, and how the content of social identities can direct group members to act in more or less pro-environmental ways. We discuss the similarities and differences between the social identity approach to these phenomena and related theories, such as cultural cognition theory, the theory of planned behavior, and value-belief-norm theory. Importantly, we also advance social-identity based strategies to foster more sustainable environmental attitudes and behaviors. Although this theoretical approach can provide important insights and potential solutions, more research is needed to build the empirical base, especially in relation to testing social identity solutions.