Teleservices center puts a new twist on an old concept.

Telemarketing has been used for decades to increase revenues for companies in every industry. But how can a Teleservices Center (TSC), the next generation of the telemarketing scheme, fit into a hospital's strategy for growth? The author suggests the importance of this technique to increase referrals and the number of physicians bonded to the institution.

Combining service marketing and strategic alliances in health care.

With or without federal health care reform to impact the delivery of health care services in the U.S., hospitals must commit to service marketing and strategic alliances as a fundamental business strategy. Service marketing not only differentiates the provider, but with the proper programs in place, it may actually facilitate the formation of strategic alliances. The combination of these strategies will be particularly effective in preparing for any health care policy change.

Marketing management enhances customer relations.

The implementation of automated marketing management systems in hospitals across the United States can change dramatically the way in which a hospital builds business by managing relationships with prospective customers.

It's time to recognize the I/S needs of marketing.

Although the industry has begun to embrace the role of marketing in healthcare, this recognition has not been matched by a commensurate commitment of capital resources, including expenditures for information systems that help healthcare managers to market "smart".