RESUMO
It is well established that the decisions that we make can be strongly influenced by the behaviour of others. However, testing how social influence can lead to non-compliance with conservation rules during an individual's decision-making process has received little research attention. We synthesise advances in understanding of conformity and rule-breaking in individuals and in groups, and take a situational approach to studying the social dynamics and ensuing social identity changes that can lead to non-compliant decision-making. We focus on situational social influence contagion that are copresent (i.e., same space and same time) or trace-based (i.e., behavioural traces in the same space). We then suggest approaches for testing how situational social influence can lead to certain behaviours in non-compliance with conservation rules.
Assuntos
Conservação dos Recursos Naturais , Comportamento Social , Humanos , Tomada de DecisõesRESUMO
Rules form an important part of our everyday lives. Here we explore the role of social influence in rule-breaking. In particular, we identify some of the cognitive mechanisms underlying rule-breaking and propose approaches for how they can be scaled up to the level of groups or crowds to better understand the emergence of collective rule-breaking. Social contagion plays an important role in such processes and different dynamics such as linear or rapid nonlinear spreading can have important consequences for interventions in rule-breaking. A closer integration of cognitive psychology, microsociology and mathematical modelling will be key to a deeper understanding of collective rule-breaking to turn this field of research into a predictive science.