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1.
Nicotine Tob Res ; 25(4): 803-813, 2023 03 22.
Artigo em Inglês | MEDLINE | ID: mdl-36130170

RESUMO

INTRODUCTION: There is some evidence that social media interventions can promote smoking cessation. This randomized controlled pilot study is the first to evaluate the feasibility and potential efficacy of a Facebook smoking cessation intervention among Alaska Native (AN) adults. AIMS AND METHODS: Recruitment and data collection occurred from December 2019 to March 2021. Participants were recruited statewide in Alaska using Facebook advertisements with a targeted sample of 60 enrolled. Participants were stratified by gender, age, and rural or urban residence and randomly assigned to receive referral resources on evidence-based cessation treatments (EBCTs) (control, n = 30) or these resources plus a 3-month, closed (private), culturally tailored, Facebook group (intervention, n = 31) that connected participants to EBCT resources and was moderated by two Alaska Native Trained Tobacco Specialists. Assessments were conducted online post-randomization at 1, 3, and 6 months. Outcomes were feasibility (recruitment, retention, and intervention engagement), self-reported use of EBCTs, and biochemically confirmed seven-day point-prevalence smoking abstinence. RESULTS: Of intervention participants, 90% engaged (eg posted, commented) more than once. Study retention was 57% at 6 months (no group differences). The proportion utilizing EBCTs was about double for intervention compared with the control group participants at 3 and 6 months. Smoking abstinence was higher for intervention than control participants at 3 months (6.5% vs. 0%, p = .16) but comparable at 6 months (6.4% vs. 6.7%, p = .97). CONCLUSIONS: While additional research is needed to promote long-term cessation, this pilot trial supports recruitment feasibility during the Coronavirus Disease 2019 (COVID-19) pandemic, consumer uptake, and a signal for intervention efficacy on the uptake of cessation treatment and short-term smoking abstinence. IMPLICATIONS: This study is the first evaluation of a social media intervention for smoking cessation among Indigenous people. We learned that statewide Facebook recruitment of AN adults who smoke was feasible and there was a signal for the efficacy of a Facebook intervention on the uptake of EBCT and short-term (3 months) biochemically verified smoking abstinence. Clinically, social media platforms may complement current care models by connecting AN individuals and others living in hard-to-reach communities to cessation treatment resources.


Assuntos
COVID-19 , Abandono do Hábito de Fumar , Mídias Sociais , Adulto , Humanos , Projetos Piloto , Alaska/epidemiologia , Povos Indígenas
2.
J Med Internet Res ; 24(2): e28704, 2022 02 17.
Artigo em Inglês | MEDLINE | ID: mdl-35175208

RESUMO

Social media provides an effective tool to reach, engage, and connect smokers in cessation efforts. Our team developed a Facebook group, CAN Quit (Connecting Alaska Native People to Quit smoking), to promote use of evidence-based smoking cessation resources for Alaska Native people living in Alaska, which are underused despite their effectiveness. Often separated by geography and climate, Alaska Native people prefer group-based approaches for tobacco cessation that support their culture and values. Such preferences make Alaska Native people candidates for social media-based interventions that promote connection. This viewpoint discusses the steps involved and lessons learned in building and beta-testing our Facebook group prototype, which will then be evaluated in a pilot randomized controlled trial. We describe the process of training moderators to facilitate group engagement and foster community, and we describe how we developed and tested our intervention prototype and Facebook group. All parts of the prototype were designed to facilitate use of evidence-based cessation treatments. We include recommendations for best practices with the hope that lessons learned from the CAN Quit prototype could provide a model for others to create similar platforms that benefit Alaska Native and American Indian people in the context of smoking cessation.


Assuntos
Abandono do Hábito de Fumar , Mídias Sociais , Alaska , Humanos , Fumar
3.
Proc Natl Acad Sci U S A ; 115(3): 573-577, 2018 01 16.
Artigo em Inglês | MEDLINE | ID: mdl-29295924

RESUMO

A crucial step in forming spatial representations of the environment involves the estimation of relative distance. Active sampling through specific movements is considered essential for optimizing the sensory flow that enables the extraction of distance cues. However, in electric sensing, direct evidence for the generation and exploitation of sensory flow is lacking. Weakly electric fish rely on a self-generated electric field to navigate and capture prey in the dark. This electric sense provides a blurred representation of the environment, making the exquisite sensory abilities of electric fish enigmatic. Stereotyped back-and-forth swimming patterns reminiscent of visual peering movements are suggestive of the active generation of sensory flow, but how motion contributes to the disambiguation of the electrosensory world remains unclear. Here, we show that a dipole-like electric field geometry coupled to motion provides the physical basis for a nonvisual parallax. We then show in a behavioral assay that this cue is used for electrosensory distance perception across phylogenetically distant taxa of weakly electric fish. Notably, these species electrically sample the environment in temporally distinct ways (using discrete pulses or quasisinusoidal waves), suggesting a ubiquitous role for parallax in electric sensing. Our results demonstrate that electrosensory information is extracted from sensory flow and used in a behaviorally relevant context. A better understanding of motion-based electric sensing will provide insight into the sensorimotor coordination required for active sensing in general and may lead to improved electric field-based imaging applications in a variety of contexts.

4.
J Hum Evol ; 149: 102899, 2020 12.
Artigo em Inglês | MEDLINE | ID: mdl-33137549

RESUMO

Island dwarfing is a paraphyletic adaptation across numerous mammalian genera. From mammoths to foxes, extreme body size reduction is shared by diverse organisms that migrate to an island environment. Because it largely occurs owing to ecological variables, not phylogenetic ones, skeletal characters in a dwarfed taxon compared with its ancestor may appear abnormal. As a result, allometric patterns between body size and morphological traits may differ for an island dwarf compared with its ancestor. The diminutive Late Pleistocene hominin, Homo floresiensis, displays a unique character suite that is outside of the normal range of variation for any extinct or extant hominin species. To better explain these as ecological traits due to island dwarfing, this research looks at how dwarfing on islands influences limb scaling and proportions in an organism in a similar ecological niche as H. floresiensis. Here, I analyze absolute limb lengths and static allometry of limb lengths regressed on predicted body mass of dwarfed island foxes and their nondwarfed relatives. Dwarfed island foxes have significantly smaller intercepts but steeper slopes of all limb elements regressed on predicted body mass than the mainland gray fox. These allometric alterations produce limbs in the island fox that are significantly shorter than predicted for a nondwarfed gray fox of similar body mass. In addition, the humerofemoral, intermembral, and brachial indices are significantly different. These results provide a novel model for understanding skeletal variation of island endemic forms. Unique body size and proportions of H. floresiensis are plausible as ecological adaptations and likely not examples of symplesiomorphies with Australopithecus sp. Caution should be exerted when comparing an island dwarf with a closely related species as deviations from allometric expectations may be common.


Assuntos
Evolução Biológica , Tamanho Corporal , Extremidades/anatomia & histologia , Fósseis/anatomia & histologia , Raposas/anatomia & histologia , Hominidae/anatomia & histologia , Animais , California , Feminino , Indonésia , Ilhas , Masculino
5.
J Med Internet Res ; 22(3): e15983, 2020 03 17.
Artigo em Inglês | MEDLINE | ID: mdl-32181743

RESUMO

BACKGROUND: Online patient communities are becoming more prevalent as a resource to help patients take control of their health. However, online patient communities experience challenges that require active moderation. OBJECTIVE: This study aimed to identify the challenges of sustaining a thriving online patient community and the moderation practices employed to address the challenges and manage the online patient community successfully. METHODS: An inductive case study of Mayo Clinic Connect was analyzed using the grounded theory methodology. Insights for the analysis were obtained from semistructured interviews with community managers and community members. Secondary data sources, such as community management documents, observational meeting notes, and community postings, were used to validate and triangulate the findings. RESULTS: We identified four challenges unique to online patient communities. These challenges include passion, nonmedical advice, personal information, and community participation. We identified five categories of practices that community members used to address these challenges and moderate the community successfully. These practices include instructive, semantic, connective, administrative, and policing practices. CONCLUSIONS: Successful moderation in online patient communities requires a multitude of practices to manage the challenges that arise in these communities. Some practices are implemented as preventive measures while other practices are more interventive. Additionally, practices can come from both authority figures and exemplary members.


Assuntos
Gerenciamento Clínico , Feminino , Humanos , Internet , Masculino
6.
Am J Hosp Palliat Care ; : 10499091241263333, 2024 Jun 19.
Artigo em Inglês | MEDLINE | ID: mdl-38897585

RESUMO

BACKGROUND: Older LGBTQIA+ patients face discrimination in healthcare and therefore are sometimes reluctant to engage and interact with healthcare providers. This report explores whether a large medically-based internet platform can be used to engage these patients and describes preferable methods for doing so. METHODS: This study used Mayo Clinic Connect, a continuously monitored, internet-based social media platform of 100,000-plus users. Participants completed a brief on-line survey to ensure their study eligibility. No patient-identifying data was asked. Participants then were to call in by phone during specified day time hours for a 45-minute qualitative interview. Alternatively, as a second subsequent option, they were to complete an on-line typed response to 4 questions about their health and healthcare. No temporal overlap occurred between the availability of the phone interview option and the typed-in response option. RESULTS: For the phone interviews, 17 of 64 individuals were deemed eligible, but no individual called in to be interviewed. In contrast, for the typed-in response option, 20 of 37 individuals were eligible and provided comments. CONCLUSION: A large medically-based internet platform can be used to engage older LGBTQIA+ patients, but the use of typed-in comments appears more successful, presumably because of greater anonymity and convenience.

7.
Science ; 384(6697): 798-802, 2024 May 17.
Artigo em Inglês | MEDLINE | ID: mdl-38753790

RESUMO

Although tool use may enhance resource utilization, its fitness benefits are difficult to measure. By examining longitudinal data from 196 radio-tagged southern sea otters (Enhydra lutris nereis), we found that tool-using individuals, particularly females, gained access to larger and/or harder-shelled prey. These mechanical advantages translated to reduced tooth damage during food processing. We also found that tool use diminishes trade-offs between access to different prey, tooth condition, and energy intake, all of which are dependent on the relative prey availability in the environment. Tool use allowed individuals to maintain energetic requirements through the processing of alternative prey that are typically inaccessible with biting alone, suggesting that this behavior is a necessity for the survival of some otters in environments where preferred prey are depleted.


Assuntos
Lontras , Comportamento Predatório , Comportamento de Utilização de Ferramentas , Dente , Animais , Feminino , Masculino , Ingestão de Energia , Comportamento Alimentar , Lontras/fisiologia
8.
J Subst Use Addict Treat ; 163: 209396, 2024 Aug.
Artigo em Inglês | MEDLINE | ID: mdl-38759734

RESUMO

INTRODUCTION: The ongoing opioid misuse epidemic has had a marked impact on American Indian/Alaska Native (AI/AN) communities. Culture- and gender-specific barriers to medically assisted recovery from opioid use disorder (OUD) have been identified, exacerbating its impact for AI/AN women. Wiidookaage'win is a community-based participatory research study that aims to develop a culturally tailored, moderated, private Facebook group intervention to support Minnesotan AI/AN women in medically assisted recovery from OUD. The current study assessed the preliminary feasibility and acceptability of the intervention in a beta-test to inform refinements before conducting a pilot randomized controlled trial (RCT). METHODS: The intervention was beta-tested for 30 days. Moderators were trained prior to delivering the intervention. Study assessments were conducted at baseline and post-intervention. The post-intervention assessments included substance use (self-report and urine drug screen), treatment acceptability, mental health, and spirituality outcomes. We examined intervention engagement patterns using Facebook metrics and qualitatively explored common topics that emerged in participant posts and comments. RESULTS: Ten AI/AN women taking medication for OUD (MOUD) were accrued (age range 25-62 years). Participants had been in opioid recovery a mean of 15.2 months (SD = 16.1; range = 3-60). The study participation rate (accrued/eligible) was 91 %. Nine participants completed the post-intervention survey assessment and eight completed a UDS. Acceptability was high based on the mean treatment satisfaction score (M = 4.8, SD = 0.2 out of a possible 5.0), Facebook group engagement, and positive qualitative feedback. All participants retained at post-intervention continued their MOUD treatment, and none had returned to opioid use. CONCLUSIONS: The beta-test indicated that the Facebook platform and study procedures generally worked as intended and that the intervention was largely acceptable to study participants. The results of this study phase provided valuable insights to inform refinements prior to conducting a pilot RCT to further assess the feasibility, acceptability, and potential efficacy of the intervention.


Assuntos
Transtornos Relacionados ao Uso de Opioides , Mídias Sociais , Humanos , Feminino , Transtornos Relacionados ao Uso de Opioides/tratamento farmacológico , Adulto , Pessoa de Meia-Idade , Nativos do Alasca/psicologia , Estudos de Viabilidade , Aceitação pelo Paciente de Cuidados de Saúde/psicologia , Projetos Piloto , Espiritualidade
9.
JMIR Hum Factors ; 11: e53194, 2024 May 08.
Artigo em Inglês | MEDLINE | ID: mdl-38717809

RESUMO

BACKGROUND: Care partners of people with serious illness experience significant challenges and unmet needs during the patient's treatment period and after their death. Learning from others with shared experiences can be valuable, but opportunities are not consistently available. OBJECTIVE: This study aims to design and prototype a regional, facilitated, and web-based peer support network to help active and bereaved care partners of persons with serious illness be better prepared to cope with the surprises that arise during serious illness and in bereavement. METHODS: An 18-member co-design team included active care partners and those in bereavement, people who had experienced serious illness, regional health care and support partners, and clinicians. It was guided by facilitators and peer network subject-matter experts. We conducted design exercises to identify the functions and specifications of a peer support network. Co-design members independently prioritized network specifications, which were incorporated into an early iteration of the web-based network. RESULTS: The team prioritized two functions: (1) connecting care partners to information and (2) facilitating emotional support. The design process generated 24 potential network specifications to support these functions. The highest priorities included providing a supportive and respectful community; connecting people to trusted resources; reducing barriers to asking for help; and providing frequently asked questions and responses. The network platform had to be simple and intuitive, provide technical support for users, protect member privacy, provide publicly available information and a private discussion forum, and be easily accessible. It was feasible to enroll members in the ConnectShareCare web-based network over a 3-month period. CONCLUSIONS: A co-design process supported the identification of critical features of a peer support network for care partners of people with serious illnesses in a rural setting, as well as initial testing and use. Further testing is underway to assess the long-term viability and impact of the network.


Assuntos
Internet , Grupo Associado , Apoio Social , Humanos , Cuidadores/psicologia , Estado Terminal/psicologia
10.
J Med Internet Res ; 15(6): e119, 2013 Jun 11.
Artigo em Inglês | MEDLINE | ID: mdl-23759312

RESUMO

Health care professionals, patients, caregivers, family, friends, and other supporters are increasingly joining online health communities to share information and find support. But social Web (Web 2.0) technology alone does not create a successful online community. Building and sustaining a successful community requires an enabler and strategic community management. Community management is more than moderation. The developmental life cycle of a community has four stages: inception, establishment, maturity, and mitosis. Each stage presents distinct characteristics and management needs. This paper describes the community management strategies, resources, and expertise needed to build and maintain a thriving online health community; introduces some of the challenges; and provides a guide for health organizations considering this undertaking. The paper draws on insights from an ongoing study and observation of online communities as well as experience managing and consulting a variety of online health communities. Discussion includes effective community building practices relevant to each stage, such as outreach and relationship building, data collection, content creation, and other proven techniques that ensure the survival and steady growth of an online health community.


Assuntos
Comportamento Cooperativo , Atenção à Saúde/organização & administração , Internet , Humanos , Grupo Associado , Técnicas de Planejamento , Alocação de Recursos
11.
Int J Parasitol Parasites Wildl ; 22: 28-32, 2023 Dec.
Artigo em Inglês | MEDLINE | ID: mdl-37584010

RESUMO

Acanthocephalan peritonitis (AP; trans-intestinal migration of acanthocephalan parasites into the peritoneal cavity resulting in severe peritonitis), is a common cause of mortality in southern sea otters (Enhydra lutris nereis). Although Profilicollis spp. acanthocephalans have been implicated in these infections, the species causing AP has been an important unresolved question for decades. We used morphological and molecular techniques to characterize acanthocephalans from the gastrointestinal (GI) tract and peritoneal omentum of eighty necropsied southern sea otters. Only P. altmani was found to have perforated through the intestinal wall and migrated into the peritoneal cavity of examined sea otters, resulting in AP. Morphological and molecular criteria confirmed that Profilicollis kenti was synonymous with P. altmani. A second Profilicollis sp., likely P. botulus, was present only in the intestinal lumen, did not penetrate through the intestinal wall, and was not associated with AP.

12.
Am J Community Psychol ; 50(3-4): 357-69, 2012 Dec.
Artigo em Inglês | MEDLINE | ID: mdl-22434329

RESUMO

The Interactive Systems Framework (ISF; Wandersman et al. in Am J Commu Psychol 41(3-4):171-181, 2008) was used to implement a kindergarten transition demonstration project collaboratively developed by elementary and early education providers, community-based family and housing services, parents, and a University intermediary and technical assistance group. First person accounts from stakeholders at all levels provide a complementary and broad perspective on the project's implementation. The practice model blended existing research on kindergarten transition and parent involvement with feedback from stakeholders to create a community-specific program designed to help all children make a smooth entry into kindergarten. During implementation, evidence-based approaches needed to be adjusted to fit the specific needs of each community. Using the ISF as a guide, next steps and lessons learned include increasing leadership through a district-wide plan that is still flexible within each school community, increasing information and supports to individual schools, and improving data collection for continuous program improvement.


Assuntos
Redes Comunitárias/organização & administração , Prática Clínica Baseada em Evidências/organização & administração , Desenvolvimento de Programas , Instituições Acadêmicas , Criança , Pré-Escolar , Comportamento Cooperativo , Prática Clínica Baseada em Evidências/métodos , Docentes , Humanos , Pais , Ajustamento Social , Estudantes
13.
Am J Hosp Palliat Care ; 39(2): 147-151, 2022 Feb.
Artigo em Inglês | MEDLINE | ID: mdl-33792359

RESUMO

BACKGROUND: Cancer patients are at risk for hiccups, but the incidence and impact on quality of life are unclear. METHODS: A survey (modified from the Functional Living Index with the inclusion of qualitative elements) was developed and launched on an 80,000-member medical social media platform, Mayo Clinic Connect https://connect.mayoclinic.org/. RESULTS: Among 213 respondents, 34 (16%; 95% CI: 11, 22%) reported "yes" that they had experienced hiccups with cancer therapy. Of those patients who reported hiccups, only 12 (35%) were men, and most were older than 50 years of age. Over 25% noted that hiccups occurred frequently around the time of cancer therapy; 30% described that hiccups interfered with their leisure or recreational activities; and over 15% described hiccups interfered with their ability to enjoy a meal. A few patients seemed to express frustration with hiccups with comments such as, "Totally uncontrollable," "It's extremely pain[ful] with throat cancer," and "Once I had them bad. Almost choked." CONCLUSION: Hiccups occur in16% of patients who are receiving cancer therapy and, by our estimates and extrapolation, appear highly problematic in approximately 5%.


Assuntos
Soluço , Neoplasias , Soluço/epidemiologia , Soluço/etiologia , Humanos , Masculino , Neoplasias/complicações , Neoplasias/epidemiologia , Avaliação de Resultados da Assistência ao Paciente , Qualidade de Vida
14.
Digit Health ; 7: 20552076211048979, 2021.
Artigo em Inglês | MEDLINE | ID: mdl-34691755

RESUMO

INTRODUCTION: Mayo Clinic Connect is an online community of over 100,000 members who support each other through sharing lived experience when facing and managing new diagnoses. The community is moderated by Mayo Clinic staff and volunteer patient mentors. METHODS: Mayo Clinic breast clinic patients undergoing evaluation received a binder of support resources including a brochure about Mayo Clinic Connect at visits between January and May of 2019. Surveys were distributed at subsequent visits between May and December of 2019 to assess patient awareness about the online resource, participation frequency, purpose of use, and benefits for members, as well as reasons for not joining (non-members). The primary aim was to assess patient resilience, coping, and self-management after joining the online community. RESULTS: Nine hundred surveys were distributed, and 102 participants completed surveys between May and December 2019. Forty-five percent (n = 46) had heard about Mayo Clinic Connect; 34% (n = 15) through a brochure. The remainder heard about the community from a Mayo Clinic provider (43%; n = 19) or other resources (22%, n = 10; no response n = 2). Twenty percent (n = 20) of survey participants registered as Breast Cancer group members, and most of this subgroup (55%; n = 11) reported understanding diagnosis, treatment plans, and finding peer support as reasons for joining. Seventy-five percent of Mayo Clinic Connect participants (n = 15) reported the community met or exceeded expectations. CONCLUSION: This pilot study reveals the potential positive impact of introducing an online peer support group into clinical care plans for patients coping with a new and anxiety-provoking cancer diagnosis.

15.
BMJ Open ; 11(11): e053916, 2021 11 03.
Artigo em Inglês | MEDLINE | ID: mdl-34732498

RESUMO

INTRODUCTION: Considerable observational evidence suggests that cancer online support groups reduce feelings of isolation, depression and anxiety, enhance coping and self-management, and lead to better informed patients. Other studies indicate that cancer online support groups can increase distress. Yet no studies theorise the complex, context-dependent mechanisms by which cancer online support groups generate their-sometimes contrasting-outcomes. METHODS AND ANALYSIS: Guided by an integrated knowledge translation approach and the strategy for patient-oriented research, we will conduct a realist review of cancer online support groups in partnership with stakeholders. We will follow Pawson's five steps and existing quality standards to develop a program theory that explains how cancer online support groups work, for whom and in what circumstances. The specific research questions will be: what positive and negative outcomes have been reported on cancer online support groups? What are the mechanisms that are associated with these outcomes, in which contexts and for whom? Through a rigorous review of relevant scientific and grey literature, as well as ongoing dialogue with stakeholders, a program theory will be developed to explain who benefits from cancer online support groups and who does not, what benefits they derive (or do not), and the factors that affect these outcomes. ETHICS AND DISSEMINATION: The use of secondary data for this review precludes the need for ethical approval. Dissemination will be informed by the knowledge-to-action framework and will consist of tailored knowledge products that are conceived of collaboratively with stakeholders. These will include peer-reviewed publications on how cancer online support groups can be optimised and best practice recommendations to maximise the benefits experienced by people with cancer. These traditional scientific outputs, along with their respective evidence summaries, will be amplified through strategic social media events hosted and promoted by knowledge users. PROSPERO REGISTRATION NUMBER: CRD42021250046.


Assuntos
Neoplasias , Autogestão , Humanos , Neoplasias/terapia , Literatura de Revisão como Assunto , Grupos de Autoajuda , Ciência Translacional Biomédica
16.
Sci Rep ; 10(1): 147, 2020 01 10.
Artigo em Inglês | MEDLINE | ID: mdl-31924849

RESUMO

The origins of the first peoples to colonize the Caribbean Islands have been the subject of intense debate for over 30 years. Competing hypotheses have identified five separate migrations from the mainland with a separate debate concerning the colonization of The Bahamas. Significant differences in the facial morphology of the pre-Columbian inhabitants of Hispaniola and Cuba led to the present study of Lucayan skulls from The Bahamas. The goal was to determine which group the native Lucayans more closely resembled to resolve this long-standing dispute. The results indicate that they are related to groups from Hispaniola and Jamaica and not to Cuban inhabitants. This study clarified the larger picture of Caribbean migrations and supports evidence for a Carib invasion of the Greater Antilles around AD 800.


Assuntos
Demografia/métodos , Face , Região do Caribe , Humanos , Filogenia , Dinâmica Populacional
17.
JCO Clin Cancer Inform ; 3: 1-10, 2019 06.
Artigo em Inglês | MEDLINE | ID: mdl-31251658

RESUMO

Twitter use has increased among patients with cancer, advocates, and oncology professionals. Hashtags, a form of metadata, can be used to share content, organize health information, and create virtual communities of interest. Cancer-specific hashtags modeled on a breast cancer community, #bcsm, led to the development of a structured set of hashtags called the cancer tag ontology. In this article, we review how these hashtags have worked with the aim of describing our experience from 2011 to 2017. We discuss useful guidelines for the development and maintenance of health-oriented communities on Twitter, including possible challenges to community sustainability and opportunities for future improvement and research.


Assuntos
Neoplasias da Mama , Bases de Dados Factuais , Mídias Sociais , Feminino , Implementação de Plano de Saúde , Diretrizes para o Planejamento em Saúde , Humanos , Oncologia/métodos , Vigilância em Saúde Pública , Desenvolvimento Sustentável
18.
J Am Coll Radiol ; 15(1 Pt B): 162-166, 2018 01.
Artigo em Inglês | MEDLINE | ID: mdl-29128500

RESUMO

Hippocrates' admonition and the medical community's aversion to risk have caused many physicians and institutions to resist participation in modern social media sites such as Facebook (Facebook, Inc, Menlo Park, California, USA), Twitter (Twitter Inc, San Francisco, California, USA), and YouTube (San Mateo, California, USA). However, because Mayo Clinic's founders were champions of analog social networking, it was among the earliest hospitals worldwide to create official accounts on these digital platforms. A proper understanding of the traditional mechanisms of knowledge diffusion in medicine and of the nature of social media sites should help professionals see and embrace the opportunities for positive engagement in social media.


Assuntos
Hospitais/história , Disseminação de Informação/história , Marketing de Serviços de Saúde/história , Mídias Sociais/história , História do Século XX , História do Século XXI , Humanos , Minnesota , Rede Social/história
19.
J Am Coll Radiol ; 15(1 Pt B): 155-161, 2018 01.
Artigo em Inglês | MEDLINE | ID: mdl-29128501

RESUMO

Although health care lags behind many other industries in adopting social media as part of a business strategy, the Mayo Clinic recognized the importance of these applications more than a decade ago. In addition to typical media relations and marketing tactics, the Mayo Clinic has successfully used social media as part of an overall program to support the strategic imperatives of the institution.


Assuntos
Atenção à Saúde , Educação em Saúde/métodos , Marketing de Serviços de Saúde/métodos , Mídias Sociais/estatística & dados numéricos , Humanos
20.
Cutis ; 110(5): 262-269, 2022 11.
Artigo em Inglês | MEDLINE | ID: mdl-36638371
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