Same Data, Diverging Perspectives: The Power of Visualizations to Elicit Competing Interpretations.

People routinely rely on data to make decisions, but the process can be riddled with biases. We show that patterns in data might be noticed first or more strongly, depending on how the data is visually represented or what the viewer finds salient. We also demonstrate that viewer interpretation of data is similar to that of 'ambiguous figures' such that two people looking at the same data can come to different decisions. In our studies, participants read visualizations depicting competitions between two entities, where one has a historical lead (A) but the other has been gaining momentum (B) and predicted a winner, across two chart types and three annotation approaches. They either saw the historical lead as salient and predicted that A would win, or saw the increasing momentum as salient and predicted B to win. These results suggest that decisions can be influenced by both how data are presented and what patterns people find visually salient.

The Curse of Knowledge in Visual Data Communication.

A viewer can extract many potential patterns from any set of visualized data values. But that means that two people can see different patterns in the same visualization, potentially leading to miscommunication. Here, we show that when people are primed to see one pattern in the data as visually salient, they believe that naïve viewers will experience the same visual salience. Participants were told one of multiple backstories about political events that affected public polling data, before viewing a graph that depicted those data. One pattern in the data was particularly visually salient to them given the backstory that they heard. They then predicted what naïve viewers would most visually salient on the visualization. They were strongly influenced by their own knowledge, despite explicit instructions to ignore it, predicting that others would find the same patterns to be most visually salient. This result reflects a psychological phenomenon known as the curse of knowledge, where an expert struggles to re-create the state of mind of a novice. The present findings show that the curse of knowledge also plagues the visual perception of data, explaining why people can fail to connect with audiences when they communicate patterns in data.

The Role of Shape in Semantic Memory Organization of Objects: An Experimental Study Using PI-Release.

Visual information contributes fundamentally to the process of object categorization. The present study investigated whether the degree of activation of visual information in this process is dependent on the contextual relevance of this information. We used the Proactive Interference (PI-release) paradigm. In four experiments, we manipulated the information by which objects could be categorized and subsequently be retrieved from memory. The pattern of PI-release showed that if objects could be stored and retrieved both by (non-perceptual) semantic and (perceptual) shape information, then shape information was overruled by semantic information. If, however, semantic information could not be (satisfactorily) used to store and retrieve objects, then objects were stored in memory in terms of their shape. The latter effect was found to be strongest for objects from identical semantic categories.

Evidence for the role of shape in mental representations of similes.

People mentally represent the shapes of objects. For instance, the mental representation of an eagle is different when one thinks about a flying or resting eagle. This study examined the role of shape in mental representations of similes (i.e., metaphoric comparisons). We tested the prediction that when people process a simile they will mentally represent the entities of the comparison as having a similar shape. We conducted two experiments in which participants read sentences that either did (experimental sentences) or did not (control sentences) invite comparing two entities. For the experimental sentences, the ground of the comparison was explicit in Experiment 1 ("X has the ability to Z, just like Y") and implicit in Experiment 2 ("X is like Y"). After having read the sentence, participants were presented with line drawings of the two objects, which were either similarly or dissimilarly shaped. They judged whether both objects were mentioned in the preceding sentence. For the experimental sentences, recognition latencies were shorter for similarly shaped objects than for dissimilarly shaped objects. For the control sentences, we did not find such an effect of similarity in shape. These findings suggest that a perceptual symbol of shape is activated when processing similes.

How object shape affects visual metaphor processing.

In order to interpret novel metaphoric relations, we have to construct ad hoc categories under which the metaphorically related concepts can be subsumed. Shape is considered to be one of the primary vehicles of object categorization. Accordingly, shape might play a prominent role in interpreting visual metaphors (i.e., two metaphorically related objects depicted in one visual array). This study explores the role of object shape in visual metaphor interpretation of 10- to 12-year-olds. The experiment shows that participants can produce more correspondences between similarly shaped objects as compared to dissimilarly shaped objects and that they need less thinking time to do so. These findings suggest that similarity in shape facilitates the process of interpreting visual metaphors.