Designing health promotion programs by watching the market.
J Health Care Mark
; 12(1): 65-70, 1992 Mar.
Article
em En
| MEDLINE
| ID: mdl-10116757
ABSTRACT
More health care providers and payors are beginning to see health promotion programs as a significant tool for attracting patients, reducing costs, or both. To help design programs that take into account the values and lifestyles of the target group, naturalistic observation can be useful. The authors illustrate the approach in a study of pipeline workers that provided input for the design of nutrition and smoking cessation programs.
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Base de dados:
MEDLINE
Assunto principal:
Marketing de Serviços de Saúde
/
Desenvolvimento de Programas
/
Promoção da Saúde
/
Indústrias
Tipo de estudo:
Qualitative_research
Limite:
Humans
País/Região como assunto:
America do norte
Idioma:
En
Revista:
J Health Care Mark
Assunto da revista:
SERVICOS DE SAUDE
Ano de publicação:
1992
Tipo de documento:
Article