Building the case for independent monitoring of food advertising on Australian television.
Public Health Nutr
; 16(12): 2249-54, 2013 Dec.
Article
em En
| MEDLINE
| ID: mdl-23034219
ABSTRACT
OBJECTIVE:
To provide an independent monitoring report examining the ongoing impact of Australian self-regulatory pledges on food and drink advertising to children on commercial television.DESIGN:
Analysis of food advertisements across comparable sample time periods in April/May 2006, 2007, 2009, 2010 and 2011. The main outcome measure comprised change in the mean rate of non-core food advertisements from 2006 to 2011.SETTING:
Sydney free-to-air television channels.SUBJECTS:
Televised food advertisements.RESULTS:
In 2011 the rate of non-core food advertisements was not significantly different from that in 2006 or 2010 (3·2/h v. 4·1/h and 3·1/h), although there were variations across the intervening years. The rate of fast-food advertising in 2010 was significantly higher than in 2006 (1·8/h v. 1·1/h, P < 0·001), but the same as that in 2011 (1·5/h).CONCLUSIONS:
The frequency of non-core food advertising on Sydney television has remained essentially unchanged between 2006 and 2011, despite the implementation of two industry self-regulatory pledges. The current study illustrates the value of independent monitoring as a basic requirement of any responsive regulatory approach.
Texto completo:
1
Base de dados:
MEDLINE
Assunto principal:
Televisão
/
Indústria Alimentícia
/
Publicidade
/
Fidelidade a Diretrizes
/
Dieta
/
Fast Foods
/
Valor Nutritivo
Tipo de estudo:
Etiology_studies
Limite:
Child
/
Humans
País/Região como assunto:
Oceania
Idioma:
En
Revista:
Public Health Nutr
Assunto da revista:
CIENCIAS DA NUTRICAO
/
SAUDE PUBLICA
Ano de publicação:
2013
Tipo de documento:
Article
País de afiliação:
Austrália