Time trend of smoking scenes in Iranian movies during the past three decades (1982-2011): a historical analysis.
Tob Control
; 25(5): 591-3, 2016 09.
Article
em En
| MEDLINE
| ID: mdl-26174626
ABSTRACT
BACKGROUND:
Evidence from the USA and elsewhere has linked smoking depictions in movies with youth smoking initiation. Prior research has not focused on depictions in films produced in the Middle East, however.OBJECTIVE:
We reviewed the 10 most commercially successful Iranian films released each year over three decades (1982-2011) to determine trends in depictions of tobacco use over time.METHODS:
Each movie was reviewed in its entirety, and depictions of smoking were recorded and classified as direct (characters holding or using tobacco products) and indirect (tobacco products appearing in the frame, but not being used). Time trends in average duration of direct, indirect and total smoking depictions were analysed using linear regression and Cohen's κ coefficient.RESULTS:
The mean duration of tobacco depictions in the most commercially successful Iranian films fluctuated yearly over the 3 decades, but with an overall significant upward trend (p<0.005). The proportion of movies depicting tobacco consumption during the three decades was 36% (1982-1991), 60% (1992-2001) and 74% (2002-2011), respectively. The average proportion of total movie time for these depictions (0.75%, 1.41%, 2.08%) increased significantly (p<0.005) over the 3 decades as did the average duration of smoking depictions,(39.1, 67 and 99.3â s, respectively, p<0.005).CONCLUSIONS:
The significant increase in the proportion of movies depicting tobacco consumption and in the duration of smoking depictions over the past 30â years underscores the need for increased regulation of the Iranian film industry to minimise this important source of influence on tobacco initiation in young people.Palavras-chave
Texto completo:
1
Base de dados:
MEDLINE
Assunto principal:
Produtos do Tabaco
/
Fumar Tabaco
/
Filmes Cinematográficos
Tipo de estudo:
Prognostic_studies
Limite:
Humans
País/Região como assunto:
Asia
Idioma:
En
Revista:
Tob Control
Assunto da revista:
TRANSTORNOS RELACIONADOS COM SUBSTANCIAS
Ano de publicação:
2016
Tipo de documento:
Article
País de afiliação:
Irã