Feasibility and Efficacy of a Urologic Profession Campaign on Cryptorchidism Using Internet and Social Media.
Urol Int
; 98(4): 478-482, 2017.
Article
em En
| MEDLINE
| ID: mdl-27806367
ABSTRACT
INTRODUCTION:
We performed a professional campaign in Germany intending to establish the urologic profession as a competent and helpful point of contact for patients with cryptorchidism. The aim of this study was to assess the feasibility of this campaign and to quantify the efficacy of using Internet vs. social media. MATERIALS ANDMETHODS:
The strategic design of the campaign comprised a strategy meeting, creation of a landing page, and targeted advertisements on Google in the form of Adwords and on Facebook in the form of sidebar ads and sponsored posts. Outcome measurements were number of impressions, homepage sessions, and downloads of an information brochure.RESULTS:
The campaign generated 2,511,923 impressions, 7,369 homepage sessions and 1,086 downloads of information brochures using a total investment budget of 7,500. Use of Google Adwords was more efficient on outcome measurements than Facebook. A subanalysis of Facebook advertisements showed that sidebar ads and sponsored posts were equally efficient.CONCLUSIONS:
New media are an effective platform for a profession campaign. Google Adwords is a more effective and cost-efficient platform than Facebook for a targeted campaign.Palavras-chave
Texto completo:
1
Base de dados:
MEDLINE
Assunto principal:
Urologia
/
Educação de Pacientes como Assunto
/
Internet
/
Criptorquidismo
/
Mídias Sociais
Tipo de estudo:
Guideline
Limite:
Child
/
Humans
/
Male
País/Região como assunto:
Europa
Idioma:
En
Revista:
Urol Int
Ano de publicação:
2017
Tipo de documento:
Article
País de afiliação:
Alemanha