A pragmatic examination of active and passive recruitment methods to improve the reach of community lifestyle programs: The Talking Health Trial.
Int J Behav Nutr Phys Act
; 14(1): 7, 2017 01 19.
Article
em En
| MEDLINE
| ID: mdl-28103935
ABSTRACT
BACKGROUND:
A primary challenge for behavior change strategies is ensuring that interventions can be effective while also attracting a broad and representative sample of the target population. The purpose of this case-study was to report on (1) the reach of a randomized controlled trial targeting reduced sugary beverages, (2) potential participant characteristic differences based on active versus passive recruitment strategies, and (3) recruitment strategy cost.METHODS:
Demographic and recruitment information was obtained for 8 counties and for individuals screened for participation. Personnel activities and time were tracked. Costs were calculated and compared by active versus passive recruitment.RESULTS:
Six-hundred and twenty, of 1,056 screened, individuals were eligible and 301enrolled (77% women; 90% white; mean income $21,981 ± 16,443). Eighty-two and 44% of those responding to passive and active methods, respectively, enrolled in the trial. However, active recruitment strategies yielded considerably more enrolled (active = 199; passive = 102) individuals. Passive recruitment strategies yielded a less representative sample in terms of gender (more women), education (higher), and income (higher; p's <0.05). The average cost of an actively recruited and enrolled participant was $278 compared to $117 for a passively recruited and enrolled participant.CONCLUSIONS:
Though passive recruitment is more cost efficient it may reduce the reach of sugary drink reduction strategies in lower educated and economic residents in rural communities. TRIAL REGISTRATION Clinicaltrials.gov; ID NCT02193009 , July 2014, retrospectively registered.Palavras-chave
Texto completo:
1
Base de dados:
MEDLINE
Assunto principal:
População Rural
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Características de Residência
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Comunicação
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Seleção de Pacientes
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Dieta
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Promoção da Saúde
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Estilo de Vida
Tipo de estudo:
Clinical_trials
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Health_economic_evaluation
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Prognostic_studies
Limite:
Adult
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Female
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Humans
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Male
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Middle aged
Idioma:
En
Revista:
Int J Behav Nutr Phys Act
Ano de publicação:
2017
Tipo de documento:
Article
País de afiliação:
Estados Unidos