A landscape of conservation philanthropy for U.S. land trusts.
Conserv Biol
; 33(1): 176-184, 2019 02.
Article
em En
| MEDLINE
| ID: mdl-29869438
Finding ways to increase financial support is critical to conservation efforts. We used conservation fundraising data, unprecedented in their resolution, to reveal spatial patterns in philanthropic giving to a major land protection organization in the United States. We also quantified the relationship between the amount of effort devoted to fundraising and donations received. Around 40% of the variation in the propensity to give and overall value of gifts was explained by sociodemographic and other predictors. For example, education level had greater predictive capacity than income, political views, and other factors often considered important. Fundraising effort was strongly predictive of the amount donated in an area. Our model estimated a doubling of funds raised with a 5-fold increase of effort. Conservation organizations could use our statistical framework to inform efforts aimed at increasing philanthropic giving by identifying locations with large model residuals. An example application of our framework showed an almost 40% increase (US$200 million) in fundraising revenue for the case-study conservation organization.
Palavras-chave
Texto completo:
1
Base de dados:
MEDLINE
Assunto principal:
Conservação dos Recursos Naturais
/
Obtenção de Fundos
Tipo de estudo:
Prognostic_studies
País/Região como assunto:
America do norte
Idioma:
En
Revista:
Conserv Biol
Ano de publicação:
2019
Tipo de documento:
Article
País de afiliação:
Estados Unidos