Auditing local news presence on Google News.
Nat Hum Behav
; 4(12): 1236-1244, 2020 12.
Article
em En
| MEDLINE
| ID: mdl-32958902
ABSTRACT
Local news outlets have struggled to stay open in the more competitive market of digital media. Some have noted that this decline may be due to the ways in which digital platforms direct attention to some news outlets and not others. To test this theory, we collected 12.29 million responses to Google News searches within all US counties for a set of keywords. We compared the number of local outlets reported in the results against the number of national outlets. We find that, unless consumers are searching specifically for topics of local interest, national outlets dominate search results. Features correlated with local supply and demand, such as the number of local outlets and demographics associated with local news consumption, are not related to the likelihood of finding a local news outlet. Our findings imply that platforms may be diverting web traffic and desperately needed advertising dollars away from local news.
Texto completo:
1
Base de dados:
MEDLINE
Assunto principal:
Internet
/
Mídias Sociais
/
Meios de Comunicação de Massa
Tipo de estudo:
Prognostic_studies
Limite:
Humans
Idioma:
En
Revista:
Nat Hum Behav
Ano de publicação:
2020
Tipo de documento:
Article
País de afiliação:
Estados Unidos