Neural encoding of novel social networks: evidence that perceivers prioritize others' centrality.

Knowledge of someone's friendships can powerfully impact how one interacts with them. Previous research suggests that information about others' real-world social network positions-e.g. how well-connected they are (centrality), 'degrees of separation' (relative social distance)-is spontaneously encoded when encountering familiar individuals. However, many types of information covary with where someone sits in a social network. For instance, strangers' face-based trait impressions are associated with their social network centrality, and social distance and centrality are inherently intertwined with familiarity, interpersonal similarity and memories. To disentangle the encoding of the social network position from other social information, participants learned a novel social network in which the social network position was decoupled from other factors and then saw each person's image during functional magnetic resonance imaging scanning. Using representational similarity analysis, we found that social network centrality was robustly encoded in regions associated with visual attention and mentalizing. Thus, even when considering a social network in which one is not included and where centrality is unlinked from perceptual and experience-based features to which it is inextricably tied in naturalistic contexts, the brain encodes information about others' importance in that network, likely shaping future perceptions of and interactions with those individuals.

White matter connectivity in brain networks supporting social and affective processing predicts real-world social network characteristics.

Human behavior is embedded in social networks. Certain characteristics of the positions that people occupy within these networks appear to be stable within individuals. Such traits likely stem in part from individual differences in how people tend to think and behave, which may be driven by individual differences in the neuroanatomy supporting socio-affective processing. To investigate this possibility, we reconstructed the full social networks of three graduate student cohorts (N = 275; N = 279; N = 285), a subset of whom (N = 112) underwent diffusion magnetic resonance imaging. Although no single tract in isolation appears to be necessary or sufficient to predict social network characteristics, distributed patterns of white matter microstructural integrity in brain networks supporting social and affective processing predict eigenvector centrality (how well-connected someone is to well-connected others) and brokerage (how much one connects otherwise unconnected others). Thus, where individuals sit in their real-world social networks is reflected in their structural brain networks. More broadly, these results suggest that the application of data-driven methods to neuroimaging data can be a promising approach to investigate how brains shape and are shaped by individuals' positions in their real-world social networks.