RESUMO
Affective and cognitive information conveyed by persuasive stimuli is evaluated and integrated by individuals according to their behavioral predispositions. However, the neurocognitive structure that supports persuasion based on either affective or cognitive content is poorly understood. Here, we examine the neural and behavioral processes supporting choices based on affective and cognitive persuasion by integrating 4 information processing features: intrinsic brain connectivity, stimulus-evoked brain activity, intrinsic affective-cognitive orientation, and explicit target evaluations. We found that the intrinsic cross-network connections of a multimodal fronto-parietal network are associated with individual affective-cognitive orientation. Moreover, using a cross-validated classifier, we found that individuals' intrinsic brain-behavioral dimensions, such as affective-cognitive orientation and intrinsic brain connectivity, can predict individual choices between affective and cognitive targets. Our findings show that affective- and cognitive-based choices rely on multiple sources, including behavioral orientation, stimulus evaluation, and intrinsic functional brain architecture.
Assuntos
Encéfalo , Comunicação Persuasiva , Humanos , Encéfalo/fisiologia , Cognição/fisiologia , Mapeamento Encefálico , Imageamento por Ressonância MagnéticaRESUMO
BACKGROUND: Adults' views and behaviors toward children can vary from being supportive to shockingly abusive, and there are significant unanswered questions about the psychological factors underpinning this variability. OBJECTIVE: The present research examined the content of adults' attitudes toward children to address these questions. METHOD: Ten studies (N = 4702) identified the factor structure of adults' descriptions of babies, toddlers, and school-age children and examined how the resulting factors related to a range of external variables. RESULTS: Two factors emerged-affection toward children and stress elicited by them-and this factor structure was invariant across the United Kingdom, the United States, and South Africa. Affection uniquely captures emotional approach tendencies, concern for others, and broad positivity in evaluations, experiences, motivations, and donation behavior. Stress relates to emotional instability, emotional avoidance, and concern about disruptions to a self-oriented, structured life. The factors also predict distinct experiences in a challenging situation-home-parenting during COVID-19 lockdown-with affection explaining greater enjoyment and stress explaining greater perceived difficulty. Affection further predicts mentally visualizing children as pleasant and confident, whereas stress predicts mentally visualizing children as less innocent. CONCLUSIONS: These findings offer fundamental new insights about social cognitive processes in adults that impact adult-child relationships and children's well-being.
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COVID-19 , Prazer , Adulto , Humanos , Estados Unidos , Atitude , Poder Familiar/psicologia , África do SulRESUMO
The present study investigates the neural pathways underlying individual susceptibility to affective or cognitive information in persuasive communication, also known as the structural matching effect. Expanding on the presumed involvement of the ventromedial prefrontal cortex (vMPFC) in persuasion, we hypothesized that the vMPFC contributes to the evaluation of persuasive information depending on its match with the recipient's affective or cognitive predominance. During functional magnetic resonance imaging, 30 participants evaluated 10 consumable products presented with both affective and cognitive persuasive messages. All participants were characterized on a continuum regarding their personal orientation in terms of individual differences in need for affect (NFA) and need for cognition (NFC). The results showed that the vMPFC, posterior cingulate cortex, and cerebellum are more strongly activated when the persuasive message content, either affective or cognitive, matched the recipient's individual affective or cognitive orientation. Interestingly, this effect in the vMPFC was found specifically when participants evaluated the products presented by the persuasive messages, whereas the correlation in the posterior cingulate cortex and cerebellum activity was detected when reading the messages. These results confirm the hypothesis that the vMPFC plays a role in subjectively weighting persuasive message content depending on individual differences in affective and cognitive orientation. Such a structural matching effect might involve the vMPFC particularly during explicit expressions of subjective valuations. These novel findings also further develop the conceptualization of the role of the vMPFC in self-related processing.
Assuntos
Afeto/fisiologia , Cognição/fisiologia , Individualidade , Julgamento/fisiologia , Comunicação Persuasiva , Córtex Pré-Frontal/fisiologia , Adolescente , Adulto , Mapeamento Encefálico , Cerebelo/diagnóstico por imagem , Cerebelo/fisiologia , Comportamento do Consumidor , Feminino , Giro do Cíngulo/diagnóstico por imagem , Giro do Cíngulo/fisiologia , Humanos , Imageamento por Ressonância Magnética , Masculino , Córtex Pré-Frontal/diagnóstico por imagem , Adulto JovemRESUMO
BACKGROUND: The HealthValues Healthy Eating Programme is a standalone Internet-based intervention that employs a novel strategy for promoting behavior change (analyzing one's reasons for endorsing health values) alongside other psychological principles that have been shown to influence behavior. The program consists of phases targeting motivation (dietary feedback and advice, analyzing reasons for health values, thinking about health-related desires, and concerns), volition (implementation intentions with mental contrasting), and maintenance (reviewing tasks, weekly tips). OBJECTIVE: The aim was to examine the effects of the program on consumption of fruit and vegetables, saturated fat, and added sugar over a 6-month period. METHODS: A total of 82 females and 18 males were recruited using both online and print advertisements in the local community. They were allocated to an intervention or control group using a stratified block randomization protocol. The program was designed such that participants logged onto a website every week for 24 weeks and completed health-related measures. Those allocated to the intervention group also completed the intervention tasks at these sessions. Additionally, all participants attended laboratory sessions at baseline, 3 months, and 6 months. During these sessions, participants completed a food frequency questionnaire (FFQ, the Block Fat/Sugar/Fruit/Vegetable Screener, adapted for the UK), and researchers (blind to group allocation) measured their body mass index (BMI), waist-to-hip ratio (WHR), and heart rate variability (HRV). RESULTS: Data were analyzed using a series of ANOVA models. Per protocol analysis (n=92) showed a significant interaction for fruit and vegetable consumption (P=.048); the intervention group increased their intake between baseline and 6 months (3.7 to 4.1 cups) relative to the control group (3.6 to 3.4 cups). Results also showed overall reductions in saturated fat intake (20.2 to 15.6 g, P<.001) and added sugar intake (44.6 to 33.9 g, P<.001) during this period, but there were no interactions with group. Similarly, there were overall reductions in BMI (27.7 to 27.3 kg/m(2), P=.001) and WHR (0.82 to 0.81, P=.009), but no interactions with group. The intervention did not affect alcohol consumption, physical activity, smoking, or HRV. Data collected during the online sessions suggested that the changes in fruit and vegetable consumption were driven by the motivational and maintenance phases of the program. CONCLUSIONS: Results suggest that the program helped individuals to increase their consumption of fruit and vegetables and to sustain this over a 6-month period. The observed reduction in fat and sugar intake suggests that monitoring behaviors over time is effective, although further research is needed to confirm this conclusion. The Web-based nature of the program makes it a potentially cost-effective way of promoting healthy eating.
Assuntos
Dieta , Promoção da Saúde/métodos , Internet , Adulto , Índice de Massa Corporal , Feminino , Frutas , Comportamentos Relacionados com a Saúde , Humanos , Masculino , Motivação , VerdurasRESUMO
Progressivism has increasingly challenged traditional liberalism as the dominant influence within left-wing ideology. Across four studies, we developed a measure-the Progressive Values Scale (PVS)-that characterizes distinctly progressive values within the left-wing. In Study 1, left-wing participants evaluated divisive issues, with four scale factors emerging. In Study 2, we confirmed this factor structure and included a battery of personality and values measures to explore individual differences among those who maintain a progressive worldview. In Study 3, we achieved final confirmation of the factor structure and validated the ability of the PVS to assess a distinctly progressive perspective, insofar as progressives generated prototypical faces for Liberals and Conservatives that were markedly distinct from those generated by traditional liberals. In Study 4, we distinguished the PVS from measures of left-wing authoritarianism and demonstrated that it is a better predictor of progressive political preferences and social judgments.
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Individualidade , Personalidade , Humanos , Julgamento , Autoritarismo , PolíticaRESUMO
We examined how different types of communication influence people's responses to health advice. We tested whether presenting COVID-19 prevention advice (e.g., washing hands/distancing) as either originating from a government or scientific source would affect people's trust in and intentions to comply with the advice. We also manipulated uncertainty in communicating the advice effectiveness. To achieve this, we conducted an experiment using large samples of participants (N = 4,561) from the United Kingdom, the United States, Canada, Malaysia, and Taiwan. Across countries, participants found messages more trustworthy when the purported source was science rather than the government. This effect was moderated by political orientation in all countries except for Canada, while religiosity moderated the source effect in the United States. Although source did not directly affect intentions to act upon the advice, we found an indirect effect via trust, such that a more trusted source (i.e., science) was predictive of higher intentions to comply. However, the uncertainty manipulation was not effective. Together, our findings suggest that despite prominence of science skepticism in public discourse, people trust scientists more than governments when it comes to practical health advice. It is therefore beneficial to communicate health messages by stressing their scientific bases. (PsycInfo Database Record (c) 2023 APA, all rights reserved).
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While the concept of mindfulness is ubiquitous, its meaning is ambiguous, with limited knowledge about how it is understood by the general public. Understanding how laypeople perceive mindfulness and mindful people is vital, as it will impact how people interpret and act upon information about mindfulness and mindfulness practices. Study 1 participants evaluated the term mindfulness positively, while Study 2 participants perceived a mindful target positively and as strongly endorsing self-transcendence values (e.g. equality). Study 3 participants learned about an unknown target who was mindful or not. The mindful target was evaluated more positively than the less-mindful target and seen as endorsing different values. Most effects in Studies 1-3 were stronger among more mindful participants. Study 4 assessed visual representations of mindful and less-mindful faces. Visual representations of a mindful face were judged by naive raters as more likeable, possessing higher self-transcendence values and performing more moral behaviours compared with a less-mindful face. The results suggest that how people interpret mindfulness has important consequences and can be used to guide how mindfulness is implemented in response to global challenges.
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Opinion polls regarding policies designed to tackle COVID-19 have shown public support has remained high throughout the first year of the pandemic in most places around the world. However, there is a risk that headline support over-simplifies people's views. We carried out a two-wave survey with six-month interval on a public sample (N = 212) in the UK, examining the factors that underpin lockdown policy support. We find that the majority of people support most public health measures introduced, but that they also see significant side effects of these policies, and that they consider many of these side effects as unacceptable in a cost-benefit analysis. We also find that people judged the threat of COVID-19 via the magnitude of the policy response, and that they do not use their perception of the personal threat to themselves or close others to guide their support for policy. Polling data only offer one simple perspective and do not illustrate the ambivalence many people feel around lockdown policies. There is also a meaningful risk of public opinion and government policy forming a symbiotic relationship, which impacts upon how effectively such policies are implemented both now, and in relation to future threats.
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While electronic reading devices are extremely popular, research is equivocal regarding their benefits for outcomes such as reader comprehension. Integrating literatures on reading medium comparisons and matching effects in persuasion, this research tested whether comprehension is maximized when the content of the material (e.g., whether it is traditional vs. modern) matches the medium (e.g., reading from a traditional book vs. digital e-reader). In Study 1, participants read a traditional- or modern-themed short story from either a book or an e-reader. Story comprehension was greater when participants read from the printed medium compared to the e-reader, an effect that was marginally moderated by story content, consistent with a matching effect. In Study 2, participants read a persuasive message that emphasized either a traditional versus modern solution to improving health in either a magazine format or on an iPad. Message comprehension was marginally greater among participants who read their message in a printed format. Participants' interest in weight loss showed evidence of a matching effect - participants were more interested in losing weight when a modern solution to obesity article was presented on an iPad compared to a printed format. The results are applied to the study of reading and attitude change.
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Compreensão , Leitura , Livros , Humanos , Comunicação Persuasiva , RedaçãoRESUMO
We examined whether people can simultaneously apply 2 cognitive strategies in social categorizations. Specifically, we tested whether stereotypes concerning social power of gender categories interact with metaphoric power-space links. Based on the conceptual blending perspective suggesting that semantically consistent concepts acquire each other's properties, we predicted the following: Given that stereotypes create expectations linking gender with power, and metaphorically power is linked with vertical space, the conceptual blend of gender-power-space would invoke representations of male targets at the top vertical position when categorizing them as powerful, while female targets at the bottom when categorizing them as powerless. Across 6 studies, we show that the concept of gender is simulated spatially when people attribute power to male, but not female, targets. The predicted power-gender blending involved simulations of men judged as powerful when presented in upper location as opposed to women judged as powerful in upper location and men judged as powerful in lower location. Our hypothesis was further corroborated using pupillometry to assess preconscious processing, whereby stereotypically inconsistent orientations of gender and power evoked pupillary markers indicative of surprise. Our studies suggest that gender-power stereotypic expectations interact with the power-space metaphor in social categorizations. (PsycINFO Database Record (c) 2019 APA, all rights reserved).
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Hierarquia Social , Poder Psicológico , Estereotipagem , Adulto , Idoso , Feminino , Identidade de Gênero , Humanos , Julgamento , Masculino , Pessoa de Meia-Idade , Fatores Sexuais , Adulto JovemRESUMO
The COVID-19 pandemic poses an exceptional challenge for humanity. Because public behaviour is key to curbing the pandemic at an early stage, it is important for social psychological researchers to use their knowledge to promote behaviours that help manage the crisis. Here, we identify human values as particularly important in driving both behavioural compliance to government guidelines and promoting prosocial behaviours to alleviate the strains arising from a prolonged pandemic. Existing evidence demonstrates the importance of human values, and the extent to which they are shared by fellow citizens, for tackling the COVID-19 crisis. Individuals who attach higher importance to self-transcendence (e.g., responsibility) and conservation (e.g., security) values are likely to be more compliant with COVID-19 behavioural guidelines and to help others who are struggling with the crisis. Further, believing that fellow citizens share one's values has been found to elicit a sense of connectedness that may be crucial in promoting collective efforts to contain the pandemic. The abstract nature of values, and cross-cultural agreement on their importance, suggests that they are ideally suited to developing and tailoring effective, global interventions to combat this pandemic.
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Betacoronavirus , Infecções por Coronavirus/prevenção & controle , Comportamentos Relacionados com a Saúde , Pandemias/prevenção & controle , Pneumonia Viral/prevenção & controle , Comportamento de Redução do Risco , Valores Sociais , Atitude Frente a Saúde , COVID-19 , Infecções por Coronavirus/psicologia , Humanos , Motivação , Pneumonia Viral/psicologia , SARS-CoV-2RESUMO
The current research challenges the widespread truism that recalling a positive self necessarily increases self-esteem, whereas recalling a negative self necessarily decreases self-esteem. Four experiments demonstrate that chronically happy people show a relative increase in self-esteem by recalling either a positive or a negative self. Chronically sad people, however, show a relative decrease in self-esteem by recalling either a positive or a negative self. These effects are due to divergent perceptions of mood congruence between the recalled self and the current self. Specifically, happy people perceive high mood congruence between a recalled positive self and the current self but low mood congruence between a recalled negative self and the current self. In contrast, sad people perceive high mood congruence between a recalled negative self and the current self but low mood congruence between a recalled positive self and the current self. Independent of chronic mood, mood congruence leads to perceptions of temporal recency, whereas mood incongruence leads to perceptions of temporal distance. In line with the inclusion-exclusion model of social judgment, perceived temporal recency elicits assimilation effects on self-esteem, whereas perceived temporal distance elicits contrast effects on self-esteem.
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Afeto , Emoções , Rememoração Mental , Autoimagem , Adaptação Psicológica , Adulto , Estudos de Casos e Controles , Feminino , Humanos , Masculino , Desenvolvimento da PersonalidadeRESUMO
Three experiments tested the hypothesis that need for affect and need for cognition influence receptivity to affect- and cognition-based persuasive messages. Experiment 1 found that an affective message elicited more positive attitudes among individuals high in need for affect and low in need for cognition, whereas a cognitive message elicited more positive attitudes among individuals low in need for affect and high in need for cognition. Experiment 2 found that individual differences in need for affect influenced receptivity to an affect-based (but not cognition-based) message, whereas individual differences in need for cognition influenced receptivity to a cognition-based (but not affect-based) message. Experiment 3 found that individual differences in need for affect were associated with increased recognition of information from an affect-based (but not cognition-based) message, whereas individual differences in need for cognition were associated with increased recognition of information from a cognition-based (but not affect-based) message. Overall, the studies point to the importance of individual differences in need for affect and need for cognition in understanding how individuals respond to different types of persuasive messages.
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Afeto , Atitude , Cognição , Personalidade/classificação , Comunicação Persuasiva , Adolescente , Adulto , Dependência Psicológica , Emoções , Feminino , Humanos , Individualidade , Masculino , Inventário de Personalidade , Leitura , Inquéritos e QuestionáriosRESUMO
A series of studies examined whether mindfulness is associated with the experience of attitudinal ambivalence. Studies 1A and 1B found that mindful individuals expressed greater comfort holding ambivalent views and reported feeling ambivalent less often. More mindful individuals also responded more positively to feelings of uncertainty (as assessed in Study 1B). Study 2 replicated these effects and demonstrated that mindful individuals had lower objective and subjective ambivalence across a range of attitude objects but did not differ in attitude valence, extremity, positivity/negativity, strength, or the need to evaluate. Study 3 showed that the link between greater ambivalence and negative affect was buffered by mindfulness, such that there was no link between the amount of ambivalence and negative affect among more mindful individuals. The results are discussed with respect to the benefits of mindfulness in relation to ambivalence and affect.
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Atitude , Emoções , Atenção Plena , Adulto , Afeto , Feminino , Humanos , Julgamento , Masculino , Adulto JovemRESUMO
Three studies explored the connection between social perception processes and individual differences in the use of affective and cognitive information in relation to attitudes. Study 1 revealed that individuals high in need for affect (NFA) accentuated differences in evaluations of warm and cold traits, whereas individuals high in need for cognition (NFC) accentuated differences in evaluations of competent and incompetent traits. Study 2 revealed that individual differences in NFA predicted liking of warm or cold targets, whereas individual differences in NFC predicted perceptions of competent or incompetent targets. Furthermore, the effects of NFA and NFC were independent of structural bases and meta-bases of attitudes. Study 3 revealed that differences in the evaluation of warm and cold traits mediated the effects of NFA and NFC on liking of targets. The implications for social perception processes and for individual differences in affect-cognition are discussed.
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Afeto , Atitude , Cognição , Individualidade , Personalidade , Percepção Social , Adulto , Feminino , Humanos , Masculino , Motivação , Adulto JovemRESUMO
The present study investigated the circumstances under which accessibility experiences would impact the favourability of political attitudes. Participants who were either interested or uninterested in British politics generated either two (or five) positive (or negative) attributes about Tony Blair before indicating their attitude toward him. The results revealed that politically uninterested participants rated Blair more favourably when they had accessed either a small number of positive attributes or a large number of negative attributes. The favourability ratings of politically interested participants were unaffected by the number and type of accessed attributes. Implications of the findings on the nature of accessibility experiences and attitudes are discussed.
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Atitude , Julgamento/fisiologia , Política , Adulto , Feminino , Humanos , Masculino , Rememoração Mental/fisiologia , Percepção Social , Estudantes/psicologia , Reino UnidoRESUMO
Three studies offer novel evidence addressing the consequences of explicit-implicit sexual orientation (SO) ambivalence. In Study 1, self-identified straight females completed explicit and implicit measures of SO. The results revealed that participants with greater SO ambivalence took longer responding to explicit questions about their sexual preferences, an effect moderated by the direction of ambivalence. Study 2 replicated this effect using a different paradigm. Study 3 included self-identified straight and gay female and male participants; participants completed explicit and implicit measures of SO, plus measures of self-esteem and affect regarding their SO. Among straight participants, the response time results replicated the findings of Studies 1 and 2. Among gay participants, trends suggested that SO ambivalence influenced time spent deliberating on explicit questions relevant to sexuality, but in a different way. Furthermore, the amount and direction of SO ambivalence was related to self-esteem.
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Why do some autobiographical events feel as if they happened yesterday, whereas others feel like ancient history? Such temporal distance perceptions have surprisingly little to do with actual calendar time distance. Instead, psychologists have found that people typically perceive positive autobiographical events as overly recent, while perceiving negative events as overly distant. The origins of this temporal distance bias have been sought in self-enhancement strivings and mood congruence between autobiographical events and chronic mood. As such, past research exclusively focused on the evaluative features of autobiographical events, while neglecting semantic features. To close this gap, we introduce a semantic congruence model. Capitalizing on the Big Two self-perception dimensions, Study 1 showed that high semantic congruence between recalled autobiographical events and trait self-perceptions render the recalled events subjectively recent. Specifically, interpersonally warm (competent) individuals perceived autobiographical events reflecting warmth (competence) as relatively recent, but warm (competent) individuals did not perceive events reflecting competence (warmth) as relatively recent. Study 2 found that conscious perceptions of congruence mediate these effects. Studies 3 and 4 showed that neither mood congruence nor self-enhancement account for these results. Study 5 extended the results from the Big Two to the Big Five self-perception dimensions, while affirming the independence of the semantic congruence model from evaluative influences.
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Memória Episódica , Modelos Psicológicos , Autoimagem , Semântica , Percepção do Tempo/fisiologia , Adulto , Afeto/fisiologia , Feminino , Humanos , Masculino , Competência Mental/psicologia , Personalidade/fisiologia , Adulto JovemRESUMO
This research explored whether individuals diagnosed with probable Alzheimer's disease report stable attitudes. Two groups of participants (16 memory-impaired individuals with dementia and 16 matched controls without memory impairment) were presented with photos of various common objects and asked to indicate their attitude towards each object. Participants completed this task on two occasions, separated by 1 week. The results of the experiment revealed that memory-impaired individuals showed significant stability across time in their attitudes, although their level of attitude stability was less pronounced than that demonstrated by the matched controls. Theoretical and applied implications of the results are discussed.