Framing Effects, Social Norm Perception, and Tolerance of Lesbian and Gay Individuals: Experimental Evidence From Slovakia.

Perceptions of social norms can have downstream consequences for attitudes and behaviors, especially when it comes to the acceptance of marginalized groups. While interventions focusing on social norms may boost tolerance, few studies test whether variations in norm communication affect individuals' perceptions. Thus, in this paper, we test the effectiveness of three communicative aspects-valence framing (Experiments 1-3), point of view (Experiment 1), and group centrism (Experiment 3)-in shifting perceptions of social norms. Specifically, we investigate whether manipulating these aspects affects perceptions of tolerance of lesbian and gay individuals in Slovakia, where LGBTQ+ acceptance is among the lowest in Europe. We found that while positively valenced messages shifted perceptions toward tolerance, manipulating point of view and group-centrism did not. We believe that these findings can inform interventions intended to shift perceptions of social norms in hostile contexts, an important first step in changing prejudiced attitudes and behaviors.

Warmth and competence perceptions of key protagonists are associated with containment measures during the COVID-19 pandemic: Evidence from 35 countries.

It is crucial to understand why people comply with measures to contain viruses and their effects during pandemics. We provide evidence from 35 countries (Ntotal = 12,553) from 6 continents during the COVID-19 pandemic (between 2021 and 2022) obtained via cross-sectional surveys that the social perception of key protagonists on two basic dimensions-warmth and competence-plays a crucial role in shaping pandemic-related behaviors. Firstly, when asked in an open question format, heads of state, physicians, and protest movements were universally identified as key protagonists across countries. Secondly, multiple-group confirmatory factor analyses revealed that warmth and competence perceptions of these and other protagonists differed significantly within and between countries. Thirdly, internal meta-analyses showed that warmth and competence perceptions of heads of state, physicians, and protest movements were associated with support and opposition intentions, containment and prevention behaviors, as well as vaccination uptake. Our results have important implications for designing effective interventions to motivate desirable health outcomes and coping with future health crises and other global challenges.

The Impact of Response Instruction and Target Group on the BIAS Map.

Response instructions-inviting participants to respond from a certain perspective-can significantly influence the performance and construct validity of psychological measures. Stereotype Content Model (SCM) and then the BIAS map ("behaviors from intergroup affect and stereotypes") were originally developed as universal measures of shared cultural stereotypes-participants' perceptions of what most of the people in a society think about the target group-and their related social-structural antecedents, emotions and behavioral tendencies. Yet a number of studies have adopted a different response instruction focusing on individual stereotypes-what the participants personally think about the target group. So far, there is little evidence to suggest how these two different response instructions (individual vs. shared cultural perspective) might influence the performance of the BIAS map, especially when applied to target groups that elicit different normative and social desirability concerns. To provide novel evidence, we conducted an experiment with a representative sample of ethnic Slovaks (N = 1269). In a 2 × 2 factorial design, we found response instruction (individual vs. shared cultural perspective) and target group [stigmatized ethnic minority (the Roma) vs. non-stigmatized ethnic minority (the Hungarians)] had significant effects on the BIAS map and their interaction had significant effects on the social structure and behavioral tendencies (but not on stereotypes and emotions) scales. Exploratory analysis also points to partial influence on the mediation hypothesis underlying the BIAS map and minor effects on its scale properties. Our evidence suggests that the difference between individual stereotypes and shared cultural stereotypes partially depends on the target group in question and that they should be treated as two potentially separate constructs.