The Double Bind of Communicating About Zoonotic Origins: Describing Exotic Animal Sources of COVID-19 Increases Both Healthy and Discriminatory Avoidance Intentions.

Many novel diseases are of zoonotic origin, likely including COVID-19. Describing diseases as originating from a diverse range of animals is known to increase risk perceptions and intentions to engage in preventative behaviors. However, it is also possible that communications depicting use of exotic animals as food sources may activate stereotypes of cultures at the origin of a disease, increasing discriminatory behaviors and disease stigma. We used general linear modeling and mediation analysis to test experimental data on communications about zoonotic disease origins from the critical first two months leading up to the declaration of a global pandemic. Results suggest that communications about potential familiar food origins (pigs) affected people's risk perceptions, health behaviors, and COVID-19 stigma compared to more exotic food sources (e.g., snakes). Participants (N = 707) who read descriptions of exotic origins viewed the virus as riskier and reported stronger intentions to engage in preventative behaviors than those who read about familiar origins (pigs). However, reading exotic origin descriptions was also associated with stronger intentions to avoid Asian individuals and animal products. These results are critical for both theory and public policy. For theory, they are the first to experimentally demonstrate that zoonotic origin descriptions can impact intentions to engage in discriminatory behaviors for cultures viewed as the origin of a novel infectious disease. For policy, they offer clear, actionable insights on how to communicate about risks associated with a novel zoonosis while managing the potential impact on discriminatory behaviors and stigma.

Genre-typical narrative arcs in films are less appealing to lay audiences and professional film critics.

People tend to like stimuli-ranging from human faces to text-that are prototypical, and thus easily processed. However, recent research has suggested that less typical stimuli may be preferred in creative contexts, such as fine art or music lyrics. In an archival sample of movie scripts, we tested whether genre-typicality predicted film ratings as a function of rater role (novice audience member or expert film critic). Genre-typicality was operationalized as the profile correlations between linguistic arcs (across five segments, or acts) for each script and within-genre averages. We predicted (1) that critics would prefer more disfluent (genre-atypical) films and general audiences would prefer fluent (genre-typical) films, and (2) that these differences would be most pronounced for genres expected to be more entertaining (e.g., action/adventure) than challenging (e.g., tragedy). Partly consistent with our hypotheses, the results showed that critics gave higher ratings to action/adventure films with less typical positive emotion arcs. However, regardless of audience-member or professional-critic status, higher ratings were attributed to films that were more genre-atypical (or disfluent), in terms of analytic thinking, narrative action, and emotional tone, across all genres except family/kids films. Such findings support the growing literature on the appeal of disfluency in the arts and have relevance for researchers in psychology and computer science who are interested in computational linguistic approaches to attitudes, film, and literature.

Action Tweets Linked to Reduced County-Level HIV Prevalence in the United States: Online Messages and Structural Determinants.

HIV is uncommon in most US counties but travels quickly through vulnerable communities when it strikes. Tracking behavior through social media may provide an unobtrusive, naturalistic means of predicting HIV outbreaks and understanding the behavioral and psychological factors that increase communities' risk. General action goals, or the motivation to engage in cognitive and motor activity, may support protective health behavior (e.g., using condoms) or encourage activity indiscriminately (e.g., risky sex), resulting in mixed health effects. We explored these opposing hypotheses by regressing county-level HIV prevalence on action language (e.g., work, plan) in over 150 million tweets mapped to US counties. Controlling for demographic and structural predictors of HIV, more active language was associated with lower HIV rates. By leveraging language used on social media to improve existing predictive models of geographic variation in HIV, future targeted HIV-prevention interventions may have a better chance of reaching high-risk communities before outbreaks occur.

Neuroticism and attitudes toward action in 19 countries.

Although individuals scoring high on Neuroticism tend to avoid taking action when faced with challenges, Neuroticism is also characterized by impulsivity. To explore cognitive biases related to this costly behavior pattern, we tested whether individuals who rated themselves as higher in Neuroticism would evaluate the general concepts of action and inaction as, respectively, more negative and positive. We further investigated whether anxiety and depression would mediate and individualism-collectivism would moderate these relations in a large international sample. Participants (N = 3,827 college students; 69% female) from 19 countries completed surveys measuring Neuroticism, attitudes toward action and inaction, depression, anxiety, and individualism-collectivism. Hierarchical linear models tested the above predictions. Neuroticism negatively correlated with attitudes toward action and positively correlated with attitudes toward inaction. Furthermore, anxiety was primarily responsible for emotionally unstable individuals' less positive attitudes toward action, and individuals who endorsed more collectivistic than individualistic beliefs showed a stronger negative association between Neuroticism and attitudes toward action. Researchers and practitioners interested in understanding and remediating the negative consequences of Neuroticism should pay greater attention to attitudes toward action and inaction, particularly focusing on their links with anxiety and individualism-collectivism.

Dominants, Submissives, and Bottom-up Text Analysis: Exploring BDSM Roles Through Romantic and Erotic Narratives.

Powerplay, or the consensual power exchange between "Dominant" and "submissive" (D/s) role partners, is common practice within BDSM culture. To many BDSM practitioners, their D/s role is an integral part of their sexual identity, informing not only their sexual scripts but also their non-sexual social interactions. Linguistic Inquiry and Word Count (LIWC) text analysis software was used to process 261 participants' responses to prompts asking them to write erotic and relationship-themed narratives. Using a data-driven approach to model selection, we regressed participants' engagement in BDSM and D/s powerplay role identification on standardized language frequencies. Stories from more active BDSM practitioners' narratives used more perceptual words, suggesting potentially mindful, intimate, and detailed storytelling, whereas non-practitioners used more tentativeness and death in their writings. Moreover, language reflected D/s role attributes, with Dominants exhibiting ownership, responsibility, and other-focus, and submissives referencing power dynamics and self-focus in their responses. Findings are consistent with existing literature on BDSM power relationships and relate to psychosexual well-being.

Linguistic gender congruity differentially correlates with film and novel ratings by critics and audiences.

The film and publishing industries are fraught with gender disparities, with men overpowering nearly every sector of these domains. For instance, men are not only paid more than women in the film industry, but they also outnumber women in positions such as director, screenwriter, and lead acting roles. Similarly, women often resort to assuming gender-neutral or male pseudonyms to increase their prospects in the publishing industry. This widespread gender inequality in the film and publishing industries raises the question of how writers' gender relates to gendered language and narrative receptions. Two archival studies examined whether gender-linked language relates to film (N = 521) and novel (N = 150) ratings, and whether those associations differ as a function of writer gender or the expertise of the rater (professional critics and lay audience members). Results demonstrated that female screenwriters and novelists used a more feminine style of writing, whereas male screenwriters and novelists used a more masculine style of writing. Lay audiences gave more positive ratings to films and novels by writers who used a more gender-congruent writing style, in contrast with professional critics, who gave more positive reviews to films by writers who used a more gender-incongruent writing style. Our findings substantiate past research regarding the differing tastes of lay audiences and professional critics in addition to lending insight into subtle social dynamics that may sustain gender biases in the film and publishing industries.

Language style matching predicts relationship initiation and stability.

Previous relationship research has largely ignored the importance of similarity in how people talk with one another. Using natural language samples, we investigated whether similarity in dyads' use of function words, called language style matching (LSM), predicts outcomes for romantic relationships. In Study 1, greater LSM in transcripts of 40 speed dates predicted increased likelihood of mutual romantic interest (odds ratio = 3.05). Overall, 33.3% of pairs with LSM above the median mutually desired future contact, compared with 9.1% of pairs with LSM at or below the median. In Study 2, LSM in 86 couples' instant messages positively predicted relationship stability at a 3-month follow-up (odds ratio = 1.95). Specifically, 76.7% of couples with LSM greater than the median were still dating at the follow-up, compared with 53.5% of couples with LSM at or below the median. LSM appears to reflect implicit interpersonal processes central to romantic relationships.

Sexual Orientation Self-Concept Ambiguity and Alcohol Use Disorder Symptomology: The Roles of Motivated Psychological Distancing and Drinking to Cope.

OBJECTIVE: Women whose sexual identity is not exclusively heterosexual are at risk for alcohol use disorder (AUD) and problematic drinking. A textual analytic approach focusing on motivated psychological distancing in language style use was used to detect sexual minority women who are at greatest risk for an AUD. METHOD: Young adult women (N = 254) were asked to complete a self-report measure of sexual orientation self-concept ambiguity as well as free-write about their sexuality. In addition, they completed a questionnaire assessing AUD symptoms according to criteria from the Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition. The Linguistic Inquiry and Word Count (LIWC) program assessed language markers within participant-written essays that reflected acute states of aversive self-focus (i.e., fewer first-person pronouns, fewer present-tense verbs). RESULTS: Drinking to cope with negative affectivity mediated the relationship between sexual orientation self-concept ambiguity and AUD symptomology. This indirect effect was conditional, moderated by higher use of language reflecting motivated psychological distancing, such that the indirect effect was significant only for women whose writing included fewer instances of first-person pronouns and present-tense verbs (-1 SD) compared with those with greater instances of first-person pronouns and present-tense verbs (+1 SD), reflecting motivated psychological distancing. CONCLUSIONS: Sexual minority women are at an increased risk for AUD. Further, this study suggests mechanisms that may exacerbate the relationship between sexual identity uncertainty and problematic drinking. The study presents a novel method of identifying individuals most at risk for alcohol misuse: detecting aversive self-focus in language style and word choice.

Can you catch Ebola from a stork bite? Inductive reasoning influences generalization of perceived zoonosis risk.

Emerging zoonoses are a prominent global health threat. Human beliefs are central to drivers of emerging zoonoses, yet little is known about how people make inferences about risk in such scenarios. We present an inductive account of zoonosis risk perception, suggesting that beliefs about the range of animals able to transmit diseases to each other influence how people generalize risks to other animals and health behaviors. Consistent with our account, in Study 1, we find that participants who endorse higher likelihoods of cross-species disease transmission have stronger intentions to report animal bites. In Study 2, using real-world descriptions of Ebola virus from the WHO and CDC, we find that communications conveying a broader range of animals as susceptible to the virus increase intentions to report animal bites and decrease perceived safety of wild game meat. These results suggest that inductive reasoning principles may be harnessed to modulate zoonosis risk perception and combat emerging infectious diseases.

Future-oriented tweets predict lower county-level HIV prevalence in the United States.

OBJECTIVE: Future orientation promotes health and well-being at the individual level. Computerized text analysis of a dataset encompassing billions of words used across the United States on Twitter tested whether community-level rates of future-oriented messages correlated with lower human immunodeficiency virus (HIV) rates and moderated the association between behavioral risk indicators and HIV. METHOD: Over 150 million tweets mapped to U.S. counties were analyzed using 2 methods of text analysis. First, county-level HIV rates (cases per 100,000) were regressed on aggregate usage of future-oriented language (e.g., will, gonna). A second data-driven method regressed HIV rates on individual words and phrases. RESULTS: Results showed that counties with higher rates of future tense on Twitter had fewer HIV cases, independent of strong structural predictors of HIV such as population density. Future-oriented messages also appeared to buffer health risk: Sexually transmitted infection rates and references to risky behavior on Twitter were associated with higher HIV prevalence in all counties except those with high rates of future orientation. Data-driven analyses likewise showed that words and phrases referencing the future (e.g., tomorrow, would be) correlated with lower HIV prevalence. CONCLUSION: Integrating big data approaches to text analysis and epidemiology with psychological theory may provide an inexpensive, real-time method of anticipating outbreaks of HIV and etiologically similar diseases.

Language style matching in writing: synchrony in essays, correspondence, and poetry.

Each relationship has its own personality. Almost immediately after a social interaction begins, verbal and nonverbal behaviors become synchronized. Even in asocial contexts, individuals tend to produce utterances that match the grammatical structure of sentences they have recently heard or read. Three projects explore language style matching (LSM) in everyday writing tasks and professional writing. LSM is the relative use of 9 function word categories (e.g., articles, personal pronouns) between any 2 texts. In the first project, 2 samples totaling 1,744 college students answered 4 essay questions written in very different styles. Students automatically matched the language style of the target questions. Overall, the LSM metric was internally consistent and reliable across writing tasks. Women, participants of higher socioeconomic status, and students who earned higher test grades matched with targets more than others did. In the second project, 74 participants completed cliffhanger excerpts from popular fiction. Judges' ratings of excerpt-response similarity were related to content matching but not function word matching, as indexed by LSM. Further, participants were not able to intentionally increase style or content matching. In the final project, an archival study tracked the professional writing and personal correspondence of 3 pairs of famous writers across their relationships. Language matching in poetry and letters reflected fluctuations in the relationships of 3 couples: Sigmund Freud and Carl Jung, Elizabeth Barrett and Robert Browning, and Sylvia Plath and Ted Hughes. Implications for using LSM as an implicit marker of social engagement and influence are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved).