The role of social identity motivation in dietary attitudes and behaviors among vegetarians.

People go vegetarian for a variety of reasons-most commonly motivated by concerns about animals, health, ecology, religion, or some combination of these motivations. Largely missing from existing perspectives on vegetarian motivation, however, is consideration of how construing vegetarianism as a social identity may motivate vegetarian-relevant behavior. We advance that the desire to adopt and affirm a vegetarian identity and to see this identity in a positive light may represent an overlooked, but meaningful, source of motivation for vegetarianism. In the current study (N = 380), we tested the predictive values of animal, health, ecological, religious, and social identity motivations among vegetarians for a variety of attitudes and behaviors. Over and above other motivational factors and the centrality and salience of being a vegetarian, social identity motivation uniquely predicted several relevant outcomes, including the tendency to violate one's vegetarian diet. These findings suggest that the desire to adopt and affirm a vegetarian identity may be a unique and meaningful motivation underlying one's choice to forgo meat.

Acculturation strategies as predictors of fandom identification in the fanfiction, Star Wars fan, and furry communities.

Research suggests that people at the interface of two different cultures may face a dilemma regarding how or whether to adopt aspects of the new culture in light of their existing cultural identity. A growing body of research in fan communities suggests that similar group processes may operate in recreational, volitional identities. We tested this by examining the associations between acculturation attitudes and identification with fan communities across three studies. Fanfiction fans, Star Wars fans, and furries completed measures of four different acculturation strategies with respect to managing their fan and non-fan communities as well as a measure of their identification with the fan community. Results across the three studies consistently found that integration and assimilation strategies positively predicted fan community identification, while separation and marginalization strategies negatively predicted fan community identification. Together, the results conceptually replicate and find evidence for the acculturation model.

"Chasing Tail": Testing the Relative Strength of Sexual Interest and Social Interaction as Predictors of Furry Identity.

Furries can be described as a mediacentric fandom, similar to other fandoms, which organizes around an interest in anthropomorphic art. Past research has also aimed to highlight and understand the sexual motivations of furries, leading to questions regarding the relative strength of fandom and sexual motivations for joining and maintaining membership within the group. The goal of the present study was to test the relative contributions sex- and fandom-related motivations (e.g., social belonging) have in determining furry identity to provide better conceptualizations of this unique community for future research and education. In a sample of furries (n = 1,113), participants reported sexual attraction to facets of their interest and were found to be sexually motivated to engage in specific fan behaviors. However, a series of follow-up analyses revealed that non-sexual motivations were not only stronger in magnitude than sexual motivation was, but were also much more strongly correlated with furry identification.

'More than skin-deep': biological essentialism in response to a distinctiveness threat in a stigmatized fan community.

We investigated how group distinctiveness threats affect essentialist beliefs about group membership in a stigmatized fan community. An experiment conducted on 817 members of the fan community revealed that highly identified fans who perceived significant stigmatization were the most likely to endorse essentialist beliefs about group membership when exposed to a distinctiveness threat via comparison to a highly similar (vs. dissimilar) outgroup. These results bridge essentialism research and research on distinctiveness threat by demonstrating the mutability of group essentialism beliefs as a defensive response to distinctiveness threats. Implications for future research are discussed.