I want to go there too! Tourism destination envy in social media marketing.

Envy has been widely discussed as a type of consumption motivation and a consumer attitude towards specific consumer goods in the context of social media. However, research on envy in tourism consumption decision-making is still relatively scarce. Accordingly, adopting social cognitive theory while considering benign envy, this study discusses the impact of social media content on consumers' destination envy and behavioural intention during the COVID-19 pandemic. Using a survey of 320 Chinese tourists who travelled to Macao, this paper develops and tests a conceptual framework. The results show that destination envy plays an intermediary role between social media content and consumer behavioural intention. Our findings thus integrate disparate literature streams while shedding light on the impacts of social media content on tourism consumers' travel decisions during the COVID-19 era.

Consumers' Impulsive Buying Behavior in Online Shopping Based on the Influence of Social Presence.

The rapid development of online shopping has contributed to marketing strategy. Social presence plays an important role in the field of marketing. Therefore, this paper studies the influence of social presence on online impulse buying. The key marketing strategy is that consumers make impulsive buying behavior in online shopping. This paper proposes a research scheme for an impulsive buying sharing model based on user features and an article studied before which has some factors presented. The model is evaluated on a data analysis based on SPSS24.0 and AMOS23.0. The results show that the main factors such as interactivity, vividness, and media richness, all have positive effects on social presence. Therefore, in the variable relationship, social presence has a direct impact on impulsive buying behavior. This result has a theory contribution on the marketing theory model which also has an important practice significance in marketing strategy for enterprises.

Scale development for consumer repulsion: A consumers' individual identity-expressiveness perspective.

In a number of emerging markets such as China, native consumers may avoid certain domestic products when foreign products are available. However, the studies on the unfavorable attitudes toward the products of one's own country are not sufficient. This article aims to develop a construct to explain this phenomenon. The measurement scale was developed and validated using responses from 318 Chinese consumers with respect to electronics and clothing. The judgment sampling method produced representative distributions in terms of age and gender. The items were first generated and refined based on the content validity. Exploratory factor analysis, confirmatory factor analysis, and convergent and discriminant validity were then established. Finally, this study investigates relationships among consumer repulsion, domestic product ownership, and negative word of mouth, to confirm the nomological validity. This study develops a construct-consumer repulsion-that can be used to articulate native consumers' unfavorable attitudes toward domestic products from consumers' individual identity-expressiveness perspective. First, this study develops a scale for consumer repulsion. The scale shows good reliability, unidimensionality, convergent validity, discriminant validity, and nomological validity. The scale helps explain the nature and impact of country biases, and integrates and expands current studies in this field, which should prove helpful in further research on this topic. Furthermore, this study proposes a three-dimensional model of consumer repulsion consisting of affective repulsion, cognitive repulsion, and conative repulsion. Finally, these findings have shown that linking domestic products to social identity and self-identity will likely influence domestic product ownership and word of mouth of native consumers.