Musical Preferences Predict Personality: Evidence From Active Listening and Facebook Likes.

Research over the past decade has shown that various personality traits are communicated through musical preferences. One limitation of that research is external validity, as most studies have assessed individual differences in musical preferences using self-reports of music-genre preferences. Are personality traits communicated through behavioral manifestations of musical preferences? We addressed this question in two large-scale online studies with demographically diverse populations. Study 1 ( N = 22,252) shows that reactions to unfamiliar musical excerpts predicted individual differences in personality-most notably, openness and extraversion-above and beyond demographic characteristics. Moreover, these personality traits were differentially associated with particular music-preference dimensions. The results from Study 2 ( N = 21,929) replicated and extended these findings by showing that an active measure of naturally occurring behavior, Facebook Likes for musical artists, also predicted individual differences in personality. In general, our findings establish the robustness and external validity of the links between musical preferences and personality.

Computer-based personality judgments are more accurate than those made by humans.

Judging others' personalities is an essential skill in successful social living, as personality is a key driver behind people's interactions, behaviors, and emotions. Although accurate personality judgments stem from social-cognitive skills, developments in machine learning show that computer models can also make valid judgments. This study compares the accuracy of human and computer-based personality judgments, using a sample of 86,220 volunteers who completed a 100-item personality questionnaire. We show that (i) computer predictions based on a generic digital footprint (Facebook Likes) are more accurate (r = 0.56) than those made by the participants' Facebook friends using a personality questionnaire (r = 0.49); (ii) computer models show higher interjudge agreement; and (iii) computer personality judgments have higher external validity when predicting life outcomes such as substance use, political attitudes, and physical health; for some outcomes, they even outperform the self-rated personality scores. Computers outpacing humans in personality judgment presents significant opportunities and challenges in the areas of psychological assessment, marketing, and privacy.

Birds of a Feather Do Flock Together.

Friends and spouses tend to be similar in a broad range of characteristics, such as age, educational level, race, religion, attitudes, and general intelligence. Surprisingly, little evidence has been found for similarity in personality-one of the most fundamental psychological constructs. We argue that the lack of evidence for personality similarity stems from the tendency of individuals to make personality judgments relative to a salient comparison group, rather than in absolute terms (i.e., the reference-group effect), when responding to the self-report and peer-report questionnaires commonly used in personality research. We employed two behavior-based personality measures to circumvent the reference-group effect. The results based on large samples provide evidence for personality similarity between romantic partners ( n = 1,101; rs = .20-.47) and between friends ( n = 46,483; rs = .12-.31). We discuss the practical and methodological implications of the findings.

Living in the Past, Present, and Future: Measuring Temporal Orientation With Language.

Temporal orientation refers to individual differences in the relative emphasis one places on the past, present, or future, and it is related to academic, financial, and health outcomes. We propose and evaluate a method for automatically measuring temporal orientation through language expressed on social media. Judges rated the temporal orientation of 4,302 social media messages. We trained a classifier based on these ratings, which could accurately predict the temporal orientation of new messages in a separate validation set (accuracy/mean sensitivity = .72; mean specificity = .77). We used the classifier to automatically classify 1.3 million messages written by 5,372 participants (50% female; ages 13-48). Finally, we tested whether individual differences in past, present, and future orientation differentially related to gender, age, Big Five personality, satisfaction with life, and depressive symptoms. Temporal orientations exhibit several expected correlations with age, gender, and Big Five personality. More future-oriented people were older, more likely to be female, more conscientious, less impulsive, less depressed, and more satisfied with life; present orientation showed the opposite pattern. Language-based assessments can complement and extend existing measures of temporal orientation, providing an alternative approach and additional insights into language and personality relationships.

Computerized Adaptive Testing Provides Reliable and Efficient Depression Measurement Using the CES-D Scale.

BACKGROUND: The Center for Epidemiologic Studies Depression Scale (CES-D) is a measure of depressive symptomatology which is widely used internationally. Though previous attempts were made to shorten the CES-D scale, few have attempted to develop a Computerized Adaptive Test (CAT) version for the CES-D. OBJECTIVE: The aim of this study was to provide evidence on the efficiency and accuracy of the CES-D when administered using CAT using an American sample group. METHODS: We obtained a sample of 2060 responses to the CESD-D from US participants using the myPersonality application. The average age of participants was 26 years (range 19-77). We randomly split the sample into two groups to evaluate and validate the psychometric models. We used evaluation group data (n=1018) to assess dimensionality with both confirmatory factor and Mokken analysis. We conducted further psychometric assessments using item response theory (IRT), including assessments of item and scale fit to Samejima's graded response model (GRM), local dependency and differential item functioning. We subsequently conducted two CAT simulations to evaluate the CES-D CAT using the validation group (n=1042). RESULTS: Initial CFA results indicated a poor fit to the model and Mokken analysis revealed 3 items which did not conform to the same dimension as the rest of the items. We removed the 3 items and fit the remaining 17 items to GRM. We found no evidence of differential item functioning (DIF) between age and gender groups. Estimates of the level of CES-D trait score provided by the simulated CAT algorithm and the original CES-D trait score derived from original scale were correlated highly. The second CAT simulation conducted using real participant data demonstrated higher precision at the higher levels of depression spectrum. CONCLUSIONS: Depression assessments using the CES-D CAT can be more accurate and efficient than those made using the fixed-length assessment.

Money Buys Happiness When Spending Fits Our Personality.

In contrast to decades of research reporting surprisingly weak relationships between consumption and happiness, recent findings suggest that money can indeed increase happiness if it is spent the "right way" (e.g., on experiences or on other people). Drawing on the concept of psychological fit, we extend this research by arguing that individual differences play a central role in determining the "right" type of spending to increase well-being. In a field study using more than 76,000 bank-transaction records, we found that individuals spend more on products that match their personality, and that people whose purchases better match their personality report higher levels of life satisfaction. This effect of psychological fit on happiness was stronger than the effect of individuals' total income or the effect of their total spending. A follow-up study showed a causal effect: Personality-matched spending increased positive affect. In summary, when spending matches the buyer's personality, it appears that money can indeed buy happiness.

Self-Monitoring and the Metatraits.

Prior attempts at locating self-monitoring within general taxonomies of personality traits have largely proved unsuccessful. However, past research has typically neglected (a) the bidimensionality of the Self-Monitoring Scale and (b) the hierarchical nature of personality. The objective of this study was to test hypotheses that the two self-monitoring factors are located at the level of the metatraits. Using data from two large multi-informant samples, one community (Sample 1: N = 552, Mage = 51.26, 61% female; NPeers = 1,551, Mage = 48.61, 37% female) and one online (Sample 2: N = 3,726, Mage = 24.89, 59% female; NPeers = 17,868, Mage = 26.23, 64% female), confirmatory factor analysis was used to test the hypotheses. Results confirmed hypotheses that acquisitive self-monitoring would have a strong positive relation to metatrait Plasticity, whereas protective self-monitoring would have a moderate negative relation to metatrait Stability. In both samples, constraining the correlation between acquisitive self-monitoring and Plasticity to unity did not alter model fit indices, indicating that the two putatively distinct constructs are identical. Findings have wide-ranging implications, including integration of the construct of self-monitoring into the mainstream of personality research, as the latter moves toward the development of broad explanatory theories.

Private traits and attributes are predictable from digital records of human behavior.

We show that easily accessible digital records of behavior, Facebook Likes, can be used to automatically and accurately predict a range of highly sensitive personal attributes including: sexual orientation, ethnicity, religious and political views, personality traits, intelligence, happiness, use of addictive substances, parental separation, age, and gender. The analysis presented is based on a dataset of over 58,000 volunteers who provided their Facebook Likes, detailed demographic profiles, and the results of several psychometric tests. The proposed model uses dimensionality reduction for preprocessing the Likes data, which are then entered into logistic/linear regression to predict individual psychodemographic profiles from Likes. The model correctly discriminates between homosexual and heterosexual men in 88% of cases, African Americans and Caucasian Americans in 95% of cases, and between Democrat and Republican in 85% of cases. For the personality trait "Openness," prediction accuracy is close to the test-retest accuracy of a standard personality test. We give examples of associations between attributes and Likes and discuss implications for online personalization and privacy.

BIS impulsivity and acute nicotine exposure are associated with discounting global consequences in the Harvard game.

OBJECTIVE: The Barratt Impulsivity Scale (BIS) provides a transdiagnostic marker for a number of psychiatric conditions and drug abuse, but the precise psychological trait(s) tapped by this questionnaire remain obscure. METHOD: To address this, 51 smokers completed in counterbalanced order the BIS, a delay discounting task and a Harvard game that measured choice between a response that yielded a high immediate monetary payoff but decreased opportunity to earn money overall (local choice) versus a response that yielded a lower immediate payoff but afforded a greater opportunity to earn overall (global choice). RESULTS: Individual level of BIS impulsivity and self-elected smoking prior to the study were independently associated with increased preference for the local over the global choice in the Harvard game, but not delay discounting. CONCLUSIONS: BIS impulsivity and acute nicotine exposure reflect a bias in the governance of choice by immediate reward contingencies over global consequences, consistent with contemporary dual-process instrumental learning theories.

Political Attitudes and Disease Threat: Regional Pathogen Stress Is Associated With Conservative Ideology Only for Older Individuals.

What environmental factors are associated with individual differences in political ideology, and do such associations change over time? We examine whether reductions in pathogen prevalence in U.S. states over the past 60 years are associated with reduced associations between parasite stress and conservatism. We report a positive association between infection levels and conservative ideology in the United States during the 1960s and 1970s. However, this correlation reduces from the 1980s onwards. These results suggest that the ecological influence of infectious diseases may be larger for older people who grew up (or whose parents grew up) during earlier time periods. We test this hypothesis by analyzing the political affiliation of 45,000 Facebook users, and find a positive association between self-reported political affiliation and regional pathogen stress for older (>40 years) but not younger individuals. It is concluded that the influence of environmental pathogen stress on ideology may have reduced over time.

The Song Remains the Same: A Replication and Extension of the MUSIC Model.

There is overwhelming anecdotal and empirical evidence for individual differences in musical preferences. However, little is known about what drives those preferences. Are people drawn to particular musical genres (e.g., rap, jazz) or to certain musical properties (e.g., lively, loud)? Recent findings suggest that musical preferences can be conceptualized in terms of five orthogonal dimensions: Mellow, Unpretentious, Sophisticated, Intense, and Contemporary (conveniently, MUSIC). The aim of the present research is to replicate and extend that work by empirically examining the hypothesis that musical preferences are based on preferences for particular musical properties and psychological attributes as opposed to musical genres. Findings from Study 1 replicated the five-factor MUSIC structure using musical excerpts from a variety of genres and subgenres and revealed musical attributes that differentiate each factor. Results from Studies 2 and 3 show that the MUSIC structure is recoverable using musical pieces from only the jazz and rock genres, respectively. Taken together, the current work provides strong evidence that preferences for music are determined by specific musical attributes and that the MUSIC model is a robust framework for conceptualizing and measuring such preferences.

Two is better than one: Using a single emotion lexicon can lead to unreliable conclusions.

Emotion lexicons became a popular method for quantifying affect in large amounts of textual data (e.g., social media posts). There are multiple independently developed emotion lexicons which tend to correlate positively with one another but not entirely. Such differences between lexicons may not matter if they are just unsystematic noise, but if there are systematic differences this could affect conclusions of a study. The goal of this paper is to examine whether two extensively used, apparently domain-independent lexicons for emotion analysis would give the same answer to a theory-driven research question. Specifically, we use the Linguistic Inquiry and Word Count (LIWC) and NRC Word-Emotion Association Lexicon (NRC). As an example, we investigate whether older people have more positive expression through their language use. We examined nearly 5 million tweets created by 3,573 people between 18 to 78 years old and found that both methods show an increase in positive affect until age 50. After that age, however, according to LIWC, positive affect drops sharply, whereas according to NRC, the growth of positive affect increases steadily until age 65 and then levels off. Thus, using one or the other method would lead researchers to drastically different theoretical conclusions regarding affect in older age. We unpack why the two methods give inconsistent conclusions and show this was mostly due to a particular class of words: those related to politics. We conclude that using a single lexicon might lead to unreliable conclusions, so we suggest that researchers should routinely use at least two lexicons. If both lexicons come to the same conclusion then the research evidence is reliable, but if not then researchers should further examine the lexicons to find out what difference might be causing inconclusive result.

Developing a sentence level fairness metric using word embeddings.

Fairness is a principal social value that is observable in civilisations around the world. Yet, a fairness metric for digital texts that describe even a simple social interaction, e.g., 'The boy hurt the girl' has not been developed. We address this by employing word embeddings that use factors found in a new social psychology literature review on the topic. We use these factors to build fairness vectors. These vectors are used as sentence level measures, whereby each dimension reflects a fairness component. The approach is employed to approximate human perceptions of fairness. The method leverages a pro-social bias within word embeddings, for which we obtain an F1 = 79.8 on a list of sentences using the Universal Sentence Encoder (USE). A second approach, using principal component analysis (PCA) and machine learning (ML), produces an F1 = 86.2. Repeating these tests using Sentence Bidirectional Encoder Representations from Transformers (SBERT) produces an F1 = 96.9 and F1 = 100 respectively. Improvements using subspace representations are further suggested. By proposing a first-principles approach, the paper contributes to the analysis of digital texts along an ethical dimension.

Individual-Level Analyses of the Impact of Parasite Stress on Personality: Reduced Openness Only for Older Individuals.

The parasite stress hypothesis predicts that individuals living in regions with higher infectious disease rates will show lower openness, agreeableness, and extraversion, but higher conscientiousness. This article, using data from more than 250,000 U.S. Facebook users, reports tests of these predictions at the level of both U.S. states and individuals and evaluates criticisms of previous findings. State-level results for agreeableness and conscientiousness are consistent with previously reported cross-national findings, but others (a significant positive correlation with extraversion and no correlation with openness) are not. However, effects of parasite stress on conscientiousness and agreeableness are not found when analyses account for the data's hierarchical structure and include controls. We find that only openness is robustly related to parasite stress in these analyses, and we also find a significant interaction with age: Older, but not younger, inhabitants of areas of high parasite stress show lower openness. Interpretations of the findings are discussed.

Predicting individual-level income from Facebook profiles.

Information about a person's income can be useful in several business-related contexts, such as personalized advertising or salary negotiations. However, many people consider this information private and are reluctant to share it. In this paper, we show that income is predictable from the digital footprints people leave on Facebook. Applying an established machine learning method to an income-representative sample of 2,623 U.S. Americans, we found that (i) Facebook Likes and Status Updates alone predicted a person's income with an accuracy of up to r = 0.43, and (ii) Facebook Likes and Status Updates added incremental predictive power above and beyond a range of socio-demographic variables (ΔR2 = 6-16%, with a correlation of up to r = 0.49). Our findings highlight both opportunities for businesses and legitimate privacy concerns that such prediction models pose to individuals and society when applied without individual consent.

In your eyes only? Discrepancies and agreement between self- and other-reports of personality from age 14 to 29.

Do others perceive the personality changes that take place between the ages of 14 and 29 in a similar fashion as the aging person him- or herself? This cross-sectional study analyzed age trajectories in self- versus other-reported Big Five personality traits and in self-other agreement in a sample of more than 10,000 individuals from the myPersonality Project. Results for self-reported personality showed maturation effects (increases in extraversion, conscientiousness, openness to experience, and emotional stability), and this pattern was generally also reflected in other-reports, albeit with discrepancies regarding timing and magnitude. Age differences found for extraversion were similar between the self- and other-reports, but the increase found in self-reported conscientiousness was delayed in other-reports, and the curvilinear increase found in self-reported openness was slightly steeper in other-reports. Only emotional stability showed a distinct mismatch with an increase in self-reports, but no significant age effect in other-reports. Both the self- and other-reports of agreeableness showed no significant age trends. The trait correlations between the self- and other-reports increased with age for emotional stability, openness, agreeableness, and conscientiousness; by contrast, agreement regarding extraversion remained stable. The profile correlations confirmed increases in self-other agreement with age. We suggest that these gains in agreement are a further manifestation of maturation. Taken together, our analyses generally show commonalities but also some divergences in age-associated mean level changes between self- and other-reports of the Big Five, as well as an age trend toward increasing self-other agreement. (PsycINFO Database Record

A Computer Adaptive Measure of Delay Discounting.

Delay discounting has been linked to important behavioral, health, and social outcomes, including academic achievement, social functioning and substance use, but thoroughly measuring delay discounting is tedious and time consuming. We develop and consistently validate an efficient and psychometrically sound computer adaptive measure of discounting. First, we develop a binary search-type algorithm to measure discounting using a large international data set of 4,190 participants. Using six independent samples ( N = 1,550), we then present evidence of concurrent validity with two standard measures of discounting and a measure of discounting real rewards, convergent validity with addictive behavior, impulsivity, personality, survival probability; and divergent validity with time perspective, life satisfaction, age and gender. The new measure is considerably shorter than standard questionnaires, includes a range of time delays, can be applied to multiple reward magnitudes, shows excellent concurrent, convergent, divergent, and discriminant validity-by showing more sensitivity to effects of smoking behavior on discounting.

Latent human traits in the language of social media: An open-vocabulary approach.

Over the past century, personality theory and research has successfully identified core sets of characteristics that consistently describe and explain fundamental differences in the way people think, feel and behave. Such characteristics were derived through theory, dictionary analyses, and survey research using explicit self-reports. The availability of social media data spanning millions of users now makes it possible to automatically derive characteristics from behavioral data-language use-at large scale. Taking advantage of linguistic information available through Facebook, we study the process of inferring a new set of potential human traits based on unprompted language use. We subject these new traits to a comprehensive set of evaluations and compare them with a popular five factor model of personality. We find that our language-based trait construct is often more generalizable in that it often predicts non-questionnaire-based outcomes better than questionnaire-based traits (e.g. entities someone likes, income and intelligence quotient), while the factors remain nearly as stable as traditional factors. Our approach suggests a value in new constructs of personality derived from everyday human language use.

Frankly, We Do Give a Damn: The Relationship Between Profanity and Honesty.

There are two conflicting perspectives regarding the relationship between profanity and dishonesty. These two forms of norm-violating behavior share common causes and are often considered to be positively related. On the other hand, however, profanity is often used to express one's genuine feelings and could therefore be negatively related to dishonesty. In three studies, we explored the relationship between profanity and honesty. We examined profanity and honesty first with profanity behavior and lying on a scale in the lab (Study 1; N = 276), then with a linguistic analysis of real-life social interactions on Facebook (Study 2; N = 73,789), and finally with profanity and integrity indexes for the aggregate level of U.S. states (Study 3; N = 50 states). We found a consistent positive relationship between profanity and honesty; profanity was associated with less lying and deception at the individual level and with higher integrity at the society level.