The paradoxes of the protein transition maintain existing animal production and consumption systems.

The shift towards reduced consumption of animal-based products, referred to as the protein transition, is increasingly viewed as an opportunity to drive sustainable food systems transformations. Here we explore three central paradoxes of the protein transition. The first underscores the focus on substituting animal proteins with alternative sources, rather than reducing overall protein consumption. The second focuses on the search for new protein sources, rather than tackling overconsumption and overproduction. The third involves the continued export of animal proteins from Europe, a practice defended under the guise of food security, efficiency and comparative advantage. These narratives dominate public discourse, justifying existing production and consumption patterns, shaping perceptions and influencing decisions and policies that impact the future direction of our food systems. Given the influence of stakeholders' narratives in the transition, we advocate for a holistic and systemic perspective that transcends isolated and quick-fix solutions to foster coherent strategies to advance the protein transition.

A systematic review of the definitions, narratives and paths forwards for a protein transition in high-income countries.

The protein transition, aiming to rebalance protein intake between animal and alternative proteins, is gaining momentum in scientific and policy discussions on food system transformation. Here, using a systematic review approach, we identified 33 articles that address challenges in reducing the environmental impacts of protein production and consumption, providing healthy diets for a growing population and preventing adverse effects of industrial livestock production systems. We found unclear definitions of the protein transition, conflicting views on reduction or replacement of dietary protein and a lack of attention to systemic change by reducing protein to its macronutrient function. Three narratives were identified, namely, the consumer narrative focusing on consumption-based solutions targeting dietary changes; the techno-centred narrative developing new, more resource-efficient protein production systems; and the socio-technological narrative that intends to transition the agri-food system from an animal-dominated regime to an alternative protein regime. We conclude that solutions should consider factors such as scale, initiating actors and expected impact to support complementary protein transition approaches.