RESUMO
In 1987, in Cleveland County, United Kingdom, the pediatricians Marietta Higgs and Geoffrey Wyatt diagnosed 121 cases of child sexual abuse by using a hitherto little known diagnostic method. In large parts, this diagnosis proved wrong. This caused an ideological and political motivated media scandal, which framed British child care institutions as well as the relation of the public towards these institutions in the long-term. Historically, the intensity of this scandal can be traced to changes in the understanding of child care within the British system of child care. Using the method of historical discourse analysis, this paper will depict ideological structures of argumentation and locate them in ongoing processes of sociocultural change.