Influences of packaging attributes on consumer purchase decisions for fresh produce.

Packaging attributes are considered to have an influence on consumer purchase decisions for food and, as a consequence, also on its consumption. To improve the current minimal understanding of these influences for fresh produce, a survey instrument in the form of an online questionnaire has been developed and launched in the US. The first part of the questionnaire covers consumers' preferences for packaging convenience features, characteristics, materials, disposal method, and others for fresh produces in general, and the second focuses on attributes like price, container size, produce shelf life for a specific fresh produce, sweet cherries, to allow us to supply specific values for these factors to the participants. Cluster and conjoint analyses of responses from 292 participants reveal that specific packaging and produce attributes affect consumer purchase decisions of fresh produce in general and of sweet cherries in particular (P ≤ 0.05) and that some are population segment dependent (P ≤ 0.05). For produce packaging in general, 'extend the "best by" date' was ranked as the top convenience feature, the type of packaging material was considered to affect the food product quality (92.7%) and containers made from bio-based materials were highly appealing (3.52 out of 5.00). The most important attributes that affect the purchasing decisions of consumers regarding a specific fresh produce like sweet cherries are price (25%), shelf life (19%) and container size (17.2%).

Carbon sequestration potential of extensive green roofs.

Two studies were conducted with the objective of quantifying the carbon storage potential of extensive green roofs. The first was performed on eight roofs in Michigan and four roofs in Maryland, ranging from 1 to 6 years in age. All 12 green roofs were composed primarily of Sedum species, and substrate depths ranged from 2.5 to 12.7 cm. Aboveground plant material was harvested in the fall of 2006. On average, these roofs stored 162 g C x m(-2) in aboveground biomass. The second study was conducted on a roof in East Lansing, MI. Twenty plots were established on 21 April 2007 with a substrate depth of 6.0 cm. In addition to a substrate only control, the other plots were sown with a single species of Sedum (S. acre, S. album, S. kamtshaticum, or S. spurium). Species and substrate depth represent typical extensive green roofs in the United States. Plant material and substrate were harvested seven times across two growing seasons. Results at the end of the second year showed that aboveground plant material storage varied by species, ranging from 64 g C x m(-2) (S. acre) to 239 g C x m(-2) (S. album), with an average of 168 g C x m(-2). Belowground biomass ranged from 37 g C x m(-2) (S. acre) to 185 g C x m(-2) (S. kamtschaticum) and averaged 107 g C x m(-2). Substrate carbon content averaged 913 g C x m(-2), with no species effect, which represents a sequestration rate of 100 g C x m(-2) over the 2 years of this study. The entire extensive green roof system sequestered 375 g C x m(-2) in above- and belowground biomass and substrate organic matter.