Red Media vs. Blue Media: Social Distancing and Partisan News Media Use during the COVID-19 Pandemic.

Political polarization surrounding the COVID-19 health crisis has been on the rise since the beginning of the pandemic. We combine prior research on motivated reasoning, selective exposure, and news framing to understand the association between partisan media use and social distancing behavior related to COVID-19. To do so, we collected media content data and national survey data during the onset of the pandemic. We employed structural topic modeling (STM), dependency parsing, word co-occurrence, and manual coding to examine the media coverage. Next, we analyzed survey data collected with a Qualtrics panel from a sample of U.S. residents for factors explaining social distancing behaviors. Results reveal coverage from the right leaning outlets downplayed the virus and highlighted the consequences of lockdowns on the economy. Our survey findings show that even after accounting for a range of demographic, political orientation, and COVID-19 awareness variables, conservative media use was linked, although modestly, with a lower likelihood of social distancing behavior. Our findings echo past research on media framing of pandemics and their association with public attitudes and behavior.

Understanding CDC's Vaccine Communication during the COVID-19 Pandemic and Its Effectiveness in Promoting Positive Attitudes toward the COVID-19 Vaccine.

The COVID-19 pandemic has imposed many communication challenges for public health authorities, especially communicating the safety, effectiveness, and importance of the COVID-19 vaccine. This study takes an integrative approach that includes a content analysis of COVID-19 vaccine-related messages from the CDC Facebook page and an experimental test of the effectiveness of the same types of vaccine-related messages on participants' attitudes toward the COVID-19 vaccine. Our findings from the content analysis show that gain-frame was used significantly more than loss-frame, and statistical evidence was more prevalent than narrative evidence in the CDC's COVID-19 vaccine-related messaging. Results from the experiment indicated that loss-framed, and messages with statistical evidence, may be more successful in promoting positive attitudes toward the COVID-19 vaccine.

News Attention and Social-Distancing Behavior Amid COVID-19: How Media Trust and Social Norms Moderate a Mediated Relationship.

Despite the fact that social distancing is an effective mean to slow the spread of COVID-19, individuals often fail to practice this behavior. Major US news media provided information to the public about social distancing after COVID-19 was declared a pandemic, potentially spurring this preventative health practice. Using data from a representative sample of US residents, this study aims to understand the relationship between news media attention and social-distancing behavior via three potential mediators: perceived effectiveness of social distancing, perceived susceptibility to COVID-19 infection, and perceived negative consequences of infection. Media trust and social norms concerning social distancing were included as potential moderators of these relationships, along with political ideology. With multiple regression and mediation analyses, we found that news media attention was positively associated with social-distancing behavior during this period. Perceived effectiveness of social distancing mediated this relationship, while perceived susceptibility and negative consequences of COVID-19 did not. Notably, media trust negatively moderated news attention's impact on the perceived effectiveness of social distancing, with the relationship being more pronounced among those who have lower trust in media. Political ideology did not moderate the relationship between news attention and perceived effectiveness. Further, social norms negatively moderated the relationship between perceived effectiveness and social-distancing behavior, with this relationship growing stronger among those uncertain about the adoption of social-distancing norms in their circle. Overall, the study found news media to have an important role in promoting social-distancing behavior when they emphasized safety measures across the ideological spectrum.