Self-referential processing accounts for cultural variation in self-enhancement versus criticism: An electrocortical investigation.

European Americans are self-enhancing, whereas East Asians are sometimes self-critical. However, the mechanisms underlying this cultural difference remain unclear. Here, we addressed this gap by testing 32 Taiwanese and 32 American young adults, who indicated whether their self-esteem would change in various episodes involving success or failure. We monitored their electroencephalogram (EEG) and assessed upper-alpha band power in response to the outcome information. An increase in upper-alpha power indicates internally directed attention; therefore, it is an index of self-referential processing when assessed during a judgment about the self. As predicted, Americans judged that their self-esteem (but not another's) would increase more after a success than it would decrease after a failure, thereby showing the previously observed self-enhancing pattern. Taiwanese tended to show the opposite pattern, self-criticism. Notably, Americans, but not Taiwanese, showed an increase in upper-alpha band power in response to the self's successes (vs. failures). This bias in the EEG index of self-referential processing predicted the cultural difference in self-enhancement (vs. criticism). The role of self-referential processing in self-enhancement is discussed. (PsycInfo Database Record (c) 2022 APA, all rights reserved).

Oscillatory alpha power at rest reveals an independent self: A cross-cultural investigation.

In the current cultural psychology literature, it is commonly assumed that the personal self is cognitively more salient for those with an independent (vs. interdependent) self-construal (SC). So far, however, this assumption remains largely untested. Here, we drew on evidence that resting state alpha power (RSAP) reflects mental processes constituting the personal self, and tested whether RSAP is positively correlated with independent (vs. interdependent) SC. Study 1 tested European Americans and Taiwanese, whereas Study 2 tested European Americans and Japanese (total N = 164). A meta-analysis performed on the combined data confirmed a reliable association between independent (vs. interdependent) SC and RSAP. However, this association was only reliable when participants had their eyes closed. Even though European Americans were consistently more independent than East Asians, RSAP was no greater for European Americans than for East Asians. Our data helps explore a missing link in the theorizing of contemporary cultural psychology.