Using agent-based modelling to explore behavioural dynamics affecting our climate.

This article introduces the methodology of agent-based modelling (ABM), explains how it contributes to understanding the dynamics of climate-relevant behaviour and discusses the challenges to implementing behavioural theory in ABMs. Next, an overview will be given on recent advances in environmentally relevant ABMs. The conclusions address the future of the ABM tool in the context of environmentally relevant behaviour in research and education.

Simulating market dynamics: interactions between consumer psychology and social networks.

Markets can show different types of dynamics, from quiet markets dominated by one or a few products, to markets with continual penetration of new and reintroduced products. In a previous article we explored the dynamics of markets from a psychological perspective using a multi-agent simulation model. The main results indicated that the behavioral rules dominating the artificial consumer's decision making determine the resulting market dynamics, such as fashions, lock-in, and unstable renewal. Results also show the importance of psychological variables like social networks, preferences, and the need for identity to explain the dynamics of markets. In this article we extend this work in two directions. First, we will focus on a more systematic investigation of the effects of different network structures. The previous article was based on Watts and Strogatz's approach, which describes the small-world and clustering characteristics in networks. More recent research demonstrated that many large networks display a scale-free power-law distribution for node connectivity. In terms of market dynamics this may imply that a small proportion of consumers may have an exceptional influence on the consumptive behavior of others (hubs, or early adapters). We show that market dynamics is a self-organized property depending on the interaction between the agents' decision-making process (heuristics), the product characteristics (degree of satisfaction of unit of consumption, visibility), and the structure of interactions between agents (size of network and hubs in a social network).