RESUMO
Legacy media contribute to gendered depictions of culinary themes by associating meat with masculinity, influencing social realities. The current research examines whether similar gendered representations can be found on social media, reinforcing gendered patterns in food consumption. Using content analysis, we examine how men and women tweet about the (non-)consumption of meat. Results confirm gender stereotypes: men tweet more about meat and are more likely to hold negative attitudes toward vegetarianism and veganism. These expressions may reinforce gendered meat consumption patterns, where men continue to choose meat over more healthy and sustainable options.
RESUMO
Empirical studies have persistently reported negative attitudes of meat eaters toward vegetarians and vegans (veg*ns), but scant attention has been paid to veg*ns' attitudes toward meat eaters. We aimed to investigate the attitudes of meat eaters and veg*ns from both perspectives. In addition, we explored the attitudes of occasional meat eaters. We performed a cross-sectional study (Study 1) among meat eaters, veg*ns, and occasional meat eaters, as well as a content analysis of publicly available tweets (Study 2). Study 1 (N = 477, Mage = 23.45, SD = 5.91) showed that the attitudes of veg*ns toward meat eaters are significantly more negative compared to the attitudes of meat eaters toward veg*ns, but both were lower than the midpoint on scales measuring negative attitudes toward the other. Study 2 showed that only a small portion (<1%) of tweets (N = 1,328) on meat eating or veg*nism contained signs of negative attitudes. The two studies provide little evidence of the existence of strong negative attitudes.
Assuntos
Dieta Vegetariana , Carne , Humanos , Adulto Jovem , Adulto , Estudos Transversais , VegetarianosRESUMO
Adolescents regularly observe practices of online celebrity bashing. Existing research pointed to adolescent bystanders' approving attitudes toward this practice. However, knowledge is lacking on how adolescent bystanders respond emotionally and physiologically to cases of celebrity bashing. An experimental study with two conditions (bashing/neutral) was conducted to investigate the influence of exposure to online celebrity bashing on the emotional responses and physiological arousal among adolescent bystanders (n = 67). Self-reported questionnaires before and after exposure to celebrity bashing were used to measure participants' emotional state. Their physiological activation (heart rate and skin conductance) was recorded using the E4 Empatica Wristlet. The results indicated that adolescents responded quite negatively to the cases of celebrity bashing, expressing increased feelings of anger, sadness, frustration and powerlessness, and decreased feelings of amusement. Moreover, adolescent bystanders experienced celebrity bashing as stressful, as both the heart rate and phasic skin conductance significantly increased after exposure to bashing.