Physical Attractiveness Biases Judgments Pertaining to the Moral Domain of Purity.

Research on the Beauty-is-Good stereotype shows that unattractive people are perceived to have worse moral character than attractive individuals. Yet research has not explored what kinds of moral character judgments are particularly biased by attractiveness. In this work, we tested whether attractiveness particularly biases moral character judgments pertaining to the moral domain of purity, beyond a more general halo effect. Across four preregistered studies (N = 1,778), we found that unattractive (vs. attractive) individuals were judged to be more likely to engage in purity violations compared with harm violations and that this was not due to differences in perceived moral wrongness, weirdness, or sociality between purity and harm violations. The findings shed light on how physical attractiveness influences moral character attributions, suggesting that physical attractiveness particularly biases character judgments pertaining to the moral domain of purity.

Moral Identity Predicts Adherence to COVID-19 Mitigation Procedures Depending on Political Ideology: A Comparison Between the USA and New Zealand.

Reducing the spread of infectious viruses (e.g., COVID-19) can depend on societal compliance with effective mitigations. Identifying factors that influence adherence can inform public policy. In many cases, public health messaging has become highly moralized, focusing on the need to act for the greater good. In such contexts, a person's moral identity may influence behavior and serve to increase compliance through different mechanisms: if a person sees compliance as the right thing to do (internalization) and/or if a person perceives compliance as something others will notice as the right thing to do (symbolization). We argue that in societies that are more politically polarized, people's political ideology may interact with their moral identity to predict compliance. We hypothesized that where polarization is high (e.g., USA), moral identity should positively predict compliance for liberals to a greater extent than for conservatives. However, this effect would not occur where polarization is low (e.g., New Zealand). Moral identity, political ideology, and support for three different COVID-19 mitigation measures were assessed in both nations (N = 1,980). Results show that while moral identity can influence compliance, the political context of the nation must also be taken into account.

Perceiving societal pressure to be happy is linked to poor well-being, especially in happy nations.

Happiness is a valuable experience, and societies want their citizens to be happy. Although this societal commitment seems laudable, overly emphasizing positivity (versus negativity) may create an unattainable emotion norm that ironically compromises individual well-being. In this multi-national study (40 countries; 7443 participants), we investigate how societal pressure to be happy and not sad predicts emotional, cognitive and clinical indicators of well-being around the world, and examine how these relations differ as a function of countries' national happiness levels (collected from the World Happiness Report). Although detrimental well-being associations manifest for an average country, the strength of these relations varies across countries. People's felt societal pressure to be happy and not sad is particularly linked to poor well-being in countries with a higher World Happiness Index. Although the cross-sectional nature of our work prohibits causal conclusions, our findings highlight the correlational link between social emotion valuation and individual well-being, and suggest that high national happiness levels may have downsides for some.

Developing brief versions of the Moral Foundations Vignettes using a genetic algorithm-based approach.

The time-efficient assessment of moral values using systematically validated measures is a high priority in moral psychology research. However, few such options exist for researchers working with Moral Foundations Theory, one of the most popular theories in moral psychology. Across two samples totaling 1336 participants (756 Australian undergraduates and 580 American Mechanical Turk workers), we used a genetic algorithm-based (GA) approach to construct and validate abbreviated versions of the Moral Foundations Vignettes (MFV), a 90-item scale comprising vignettes of concrete violations of each of the six moral foundations. We constructed 36- and 18-item versions of the MFV, demonstrating close correspondence with the complete MFV, and adequate reliability, predictive validity, and factor-analytic goodness of fit for both abbreviated versions. Overall, the abbreviated scales achieve substantially reduced length with minimal loss of information, providing a useful resource for moral psychology researchers.