RESUMO
The content-analysis was applied to messages (created in April-May of 2018, 2020, 2021 and 2022) from Internet. The drastic increase of interest of audience to issue of medical care support and professional activity of physicians during period of increasing of morbidity of COVID-19 was established. The changing of basic sites for placement of content notably augmentation of mass media role was noticed. The increase of interest to research issue in audiences older than 60 years and in individuals with secondary special education was established. Furthermore, positive alteration of tonality of messages was noted. In 2018, on one positive message fell two negative messages. Starting from 2020, positive messages prevail over negative messages: 2020 - in two times, 2021 - 2.1 times, 2022 - 4.6 times. In absolute values, the number of messages of positive tonality increased up to 9.8 times in 2022 as compared to 2018. Starting from 2020, in the word cloud appeared words "gratitude" and "thank you".