The Influence of Tourist Attraction Type on Product Price Perception and Neural Mechanism in Tourism Consumption: An ERP Study.

Background: Tourism consumption is a topic with heated debates in tourism research, and pricing tourism products is a crucial task for tourism managers. Different types of tourist attractions offer different experiences to tourists, which affect their price perceptions and purchase decisions. Methods: This study combined questionnaires and event-related potentials (ERPs) measures to explore the magnitude of psychological conflict and the degree of emotional arousal that consumers experience when faced with different prices of goods in different scenic types. Results: The questionnaire results showed that attraction type influenced consumers' price perceptions and that consumers were willing to pay higher prices for products in attractions. The ERP results implied that in the early stage of cognition, attraction type did not affect consumers' perceptual processing, while price information attracted consumers' cognitive attention. In the late stage of cognition, attraction type, and price information jointly influenced consumers' decision-making, and consumers tended to accept high prices of products in entertainment attractions and cultural attractions, but consumers were more sensitive to the price of products in cultural attractions and less tolerant to price increases. Conclusion: The study elucidated how price information influenced consumers' purchase decisions of tourism products at different stages of the dual-process theory, which can assist tourism managers in devising different pricing strategies and positioning strategies based on the attributes of attractions, to enhance product sales and revenues. This would further the vision of the World Tourism Organization (UNWTO) of "tourism fostering economic development".

Dorsolateral prefrontal activation in depressed young adults with and without suicidal ideation during an emotional autobiographical memory task: A fNIRS study.

OBJECTIVE: Previous studies have proved that there is a strong association between dorsolateral prefrontal cortex and mood symptoms. This study aimed at using functional near-infrared spectroscopy technology to invest brain activity in dlPFC of depressed individuals with and without suicidal ideation during emotional autobiographical memory test, and to understand their differences in brain cognitive mechanisms. It is helpful to improve our ability to predict and subsequently to prevent suicide. METHODS: 85 young adults participated in the study by a simple random sampling method, with health control (34participants), depression with suicidal ideation (17participants), and depression without suicidal ideation (34participants). The average oxyhemoglobin in dlPFC of subjects during EAMT was collected by a 53-channel fNIRS imaging device. RESULTS: A marginal significant difference was found between three groups in left dlPFC and right dlPFC. Post hoc analysis revealed that: (1) under negative emotion, depression without suicidal ideation group had higher activation than healthy control group in left dlPFC. (2) under positive emotion, depression with suicidal ideation group had lower activation than healthy control in right dlPFC. CONCLUSIONS: Results indicated that the depressed individuals with suicidal ideation had some deficits in executive function in right dlPFC, while the depressed adults without suicidal ideation may have mechanism of resource compensatory recruitment in left dlPFC and the dlPFC abnormality involved in the pathophysiology, may localize within left hemisphere. The depressed individuals with and without suicidal ideation had the different mechanisms in dlPFC and fNIRS can be a neuroimaging biomarker characterizing or predicting suicidality in depressed individuals.

Which kind of feedback has a greater impact on individuals with social anxiety: facial or textual? An ERP study.

The present study is the first to compare the examined electrophysiological activity of facial and textual feedback of students with social anxiety after they finished a visual search task. Compared to textual feedback, facial feedback is much more effective. Specifically speaking, positive facial feedback caused stronger feedback-related negativity (FRN), and negative facial feedback caused late positive potential (LPP) of stronger amplitude. These changes in the FRN component (associated with feedback) and LPP (related to controlled attention engagement) provide clues about the interplay between anxiety and attention allocation in processing facial feedback. The results have implications for identifying the feedback format that will be most helpful for individuals with social anxiety.

Effects of facial attractiveness on personality stimuli in an implicit priming task: an ERP study.

OBJECTIVE: Using event-related potentials (ERPs) in a priming paradigm, this study examines implicit priming in the association of personality words with facial attractiveness. METHOD: A total of 16 participants (8 males and 8 females; age range, 19-24 years; mean age, 21.30 years) were asked to judge the color (red and green) of positive or negative personality words after exposure to priming stimuli (attractive and unattractive facial images). The positive personality words primed by attractive faces or the negative personality words primed by unattractive faces were defined as congruent trials, whereas the positive personality words primed by unattractive faces or the negative personality words primed by attractive faces were defined as incongruent trials. RESULTS: Behavioral results showed that compared with the unattractive faces trials, the trials that attractive faces being the priming stimuli had longer reaction times and higher accuracy rates. Moreover, a more negative ERP deflection (N2) component was observed in the ERPs of the incongruent condition than in the ERPs of the congruent condition. In addition, the personality words presented after the attractive faces elicited larger amplitudes from the frontal region to the central region (P2 and P350-550 ms) compared with the personality words after unattractive faces as priming stimuli. CONCLUSION: The study provides evidence for the facial attractiveness stereotype ('What is beautiful is good') through an implicit priming task.

Gender differences in memory processing of female facial attractiveness: evidence from event-related potentials.

High rates of agreement in the judgment of facial attractiveness suggest universal principles of beauty. This study investigated gender differences in recognition memory processing of female facial attractiveness. Thirty-four Chinese heterosexual participants (17 females, 17 males) aged 18-24 years (mean age 21.63 ± 1.51 years) participated in the experiment which used event-related potentials (ERPs) based on a study-test paradigm. The behavioral data results showed that both men and women had significantly higher accuracy rates for attractive faces than for unattractive faces, but men reacted faster to unattractive faces. Gender differences on ERPs showed that attractive faces elicited larger early components such as P1, N170, and P2 in men than in women. The results indicated that the effects of recognition bias during memory processing modulated by female facial attractiveness are greater for men than women. Behavioral and ERP evidences indicate that men and women differ in their attentional adhesion to attractive female faces; different mating-related motives may guide the selective processing of attractive men and women. These findings establish a contribution of gender differences on female facial attractiveness during memory processing from an evolutionary perspective.