A picture is worth a thousand words: Understanding the predictors of picture sharing in online consumer reviews.

Picture in online customer reviews conveys detailed product information to help potential customers make purchase decisions, which is an important form of digital data. Therefore, understanding the predictors of picture sharing in online customer reviews is crucial for retail businesses to achieve digital transformation strategies for competitive advantage, high quality service and sustainable performance. By analyzing 6211 online customer reviews of 16 products crawled from the famous online shopping site JD.com in China, this study tests the effects of reviewer rank (who), product type (what), time interval (when), review device (where), consumption satisfaction (why), and the level of involvement (how) on whether customers sharing picture and picture count in online customer reviews based on the 5W1H analysis framework. The results show that: (1) with or without picture and picture count both influence the helpfulness of online customer reviews; (2) product type, time interval, review device, consumption satisfaction and the level of involvement significantly affect whether consumers share picture; and (3) review device, consumption satisfaction and the level of involvement significantly affect picture count. The findings can help managers manage picture reviews to improve business performance.

Effect of Social Anxiety on the Adoption of Robotic Training Partner.

With the development of artificial intelligence technologies, robotic training partner is becoming a reality, which is a substitute for human training partner. Socially anxious individuals feel uncomfortable in front of unfamiliar people or when being observed by others. Playing with robotic training partners can avoid face-to-face interaction with other people. It is unclear whether social anxiety affects the adoption of robotic training partners. This study investigates the effect of social anxiety on the adoption of robotic training partners among university students. Study 1 confirmed that university students with higher social anxiety are more likely to choose robotic training partners than human training partners. Mediation analysis in Study 2 supported the mediating role of sense of relaxation with robotic training partner in the positive effect of social anxiety on the adoption of robotic training partner. This study shows that developing training partner robots is a meaningful thing for corporate profits and the health of socially anxious people.