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1.
Proc Biol Sci ; 291(2031): rspb20241490, 2024 Sep.
Artigo em Inglês | MEDLINE | ID: mdl-39288810

RESUMO

The visual naturalness of a rendered character's motion is an important factor in computer graphics work, and the rendering of jumping motions is no exception to this. However, the computational mechanism that underlies the observer's judgement of the naturalness of a jumping motion has not yet been fully elucidated. We hypothesized that observers would perceive a jumping motion as more natural when the jump trajectory was consistent with the trajectory of a vertical projectile motion based on Earth's gravity. We asked human participants to evaluate the naturalness of point-light jumping motions whose height and duration were modulated. The results showed that the observers' naturalness rating varied with the modulation ratios of the jump height and duration. Interestingly, the ratings were high even when the height and duration differed from the actual jump. To explain this tendency, we constructed computational models that predicted the theoretical trajectory of a jump based on the projectile motion formula and calculated the errors between the theoretical and observed trajectories. The pattern of the errors correlated closely with the participants' ratings. Our results suggest that observers judge the naturalness of observed jumping motion based on the error between observed and predicted jump trajectories.


Assuntos
Percepção de Movimento , Humanos , Percepção de Movimento/fisiologia , Masculino , Feminino , Adulto , Adulto Jovem
2.
Breed Sci ; 74(1): 11-21, 2024 Mar.
Artigo em Inglês | MEDLINE | ID: mdl-39246435

RESUMO

The success or failure of food technologies in society depends to a large extent on the public interest, concerns, images, and expectations surrounding them. This paper delves into the landscape of public attitudes towards gene-edited foods in Japan, exploring the reasons behind the acceptance or rejection of these products. A literature review and preliminary findings from a survey conducted in Japan in 2022, aim to identify key issues crucial for evaluating societal acceptance of gene-edited foods. The study showed that the public view gene-edited foods as somewhat unnatural, but upon closer examination, significant variation in attitudes was observed among respondents. Some respondents expressed a favorable perception towards gene-edited foods, particularly those that benefit consumers, while others expressed concerns about its perceived artificiality. Moreover, a significant number of respondents displayed indifference or lack of clear perspective regarding gene-edited foods. These findings reflect the complex relationship between public attitudes, naturalness, and social acceptance of gene-edited foods. Furthermore, the study indicates the importance of paying close attention to those who refrain from expressing their viewpoints in the survey. This nuanced landscape warrants further exploration.

3.
Food Sci Technol Int ; : 10820132241272768, 2024 Aug 11.
Artigo em Inglês | MEDLINE | ID: mdl-39129370

RESUMO

An increasing number of consumers demand healthier, more convenient, and sustainable food products, including rice, a staple worldwide. Food manufacturers have responded to this trend by considering food's intrinsic and extrinsic aspects. This study evaluated the importance of variety, processing, and claims on willingness to try ready-to-eat rice (RTE-rice). It also analyses the influence of consumer attitudes on the importance of attributes and willingness to try. The results showed that processing significantly influenced willingness to try RTE-rice, revealing consumers' greater preference for whole grain than milled rice with added bran. Claims had the least relevant importance. However, low glycaemic index had a positive impact, indicating its potential to influence consumer purchasing attitudes and promote healthier rice consumption. Additionally, three groups were created based on attitudinal factors. Naturalness-oriented and convenience-oriented groups were more likely to try RTE-rice. However, the reasons that motivate them may be different; this latter could be the ease of the service offered, while for the group focused on naturalness, they may have perceived through the ingredients and claimed that the product, despite being convenient, can bring benefits, thus perceiving them as natural.

4.
Chronobiol Int ; : 1-10, 2024 Aug 29.
Artigo em Inglês | MEDLINE | ID: mdl-39206925

RESUMO

The naturalness bias in which people perceive natural items to be safer, healthier, and better than synthetic alternatives has been found to be associated with numerous individual difference variables (e.g. connectedness to nature and religiosity). However, no research has examined the role of morningness-eveningness in influencing preferences for naturalness. Here, we propose that evening individuals may exhibit a weaker preference for naturalness compared to morning individuals due to their greater exposure to artificial lighting, technology, and stimuli. To systematically test our theoretical perspective, we conducted three complementary and high-powered studies. In an online survey (Study 1), student participants with a stronger evening orientation displayed a diminished preference for natural drugs compared to those with a morning orientation. Using a sample of community adults, Study 2 replicated the findings of Study 1 in a real-world, behavioral context. Study 3 examined the relationship between morningness-eveningness and preference for naturalness within the domain of beverages. The results revealed that individuals with an evening-orientation had decreased odds of selecting natural water without minerals. Taken together, the findings suggest that an individual's diurnal preference toward eveningness may have implications for their bias toward and perception of naturalness across various domains.

5.
Ambio ; 53(11): 1587-1598, 2024 Nov.
Artigo em Inglês | MEDLINE | ID: mdl-38992337

RESUMO

The crises of climate change and biodiversity loss have pushed the aim for increasing the resilience of forest ecosystems high on the agenda of foresters and policymakers. At the same time, synergistic opportunities for restoring forests and biodiversity are emerging to safeguard these ecosystems. Naturalness is a key characteristic of forest ecosystems, which should be considered when estimating benchmarks for resilience and biodiversity conservation. The naturalness of forest ecosystems is highly dependent on the intensity of human activity, as different levels of management intensity can change the original traits of forest ecosystems. This paper presents an archetypal typology of forest ecosystems, describing the association between management and naturalness. Both features are represented as gradients covering the full spectrum observed in European forests. The array of forest ecosystem archetypes was verified using case studies across Europe. The typology provides useful information for setting targets for resilience and restoration of forest ecosystems.


Assuntos
Biodiversidade , Mudança Climática , Conservação dos Recursos Naturais , Agricultura Florestal , Florestas , Conservação dos Recursos Naturais/métodos , Europa (Continente) , Agricultura Florestal/métodos , Ecossistema
6.
Artigo em Inglês | MEDLINE | ID: mdl-38791799

RESUMO

Statement of problem: Urbanization has brought significant advancements in human well-being; however, it poses challenges to urban green spaces (UGSs), affecting environmental quality and public health. Research gap: Previous studies have established the importance of UGSs for urban well-being but have not sufficiently explored how the naturalness of these spaces-ranging from untouched natural areas to human-designed landscapes-affects mental health outcomes in the context of developing countries, particularly Brazil. Purpose: This study aimed to bridge the research gap by investigating the relationship between the degree of naturalness in UGSs and mental health among residents of Brazilian metropolitan areas. Method: Data were collected through an online survey involving 2136 respondents from various Brazilian urban regions. The study used Welch's ANOVA and Games-Howell post hoc tests to analyze the impact of UGS naturalness on mental health, considering depression, anxiety, and stress levels. Results and conclusions: The findings revealed that higher degrees of naturalness in UGSs significantly correlate with lower levels of mental distress. These results underscore the necessity of integrating natural elements into urban planning to enhance public health. Practical implications: Urban planners and policymakers are encouraged to prioritize the preservation and creation of naturalistic UGSs in urban environments to improve mental health outcomes. Future directions: Further research should explore the specific attributes of naturalness that most contribute to well-being and examine the scalability of these findings across different cultural and environmental contexts.


Assuntos
Cidades , Planejamento de Cidades , Saúde Mental , Humanos , Brasil , Adulto , Masculino , Feminino , Pessoa de Meia-Idade , Saúde Pública , Adulto Jovem , Parques Recreativos , Urbanização , Planejamento Ambiental , Adolescente
7.
Artigo em Inglês | MEDLINE | ID: mdl-38791812

RESUMO

Previous studies have shown that natural window views are beneficial for mental health, but it is still unclear which specific features constitute a 'natural' window view. On the other hand, studies on image analysis found that low-level visual features (LLVFs) are associated with perceived naturalness, but mainly conducted experiments with brief stimulus presentations. In this study, research on the effects of window views on mental health was combined with the detailed analysis of LLVFs. Healthy adults rated window views from their home and sent in photographs of those views for analysis. Content validity of the 'ecological' view assessment was evaluated by checking correlations of LLVFs with window view ratings. Afterwards, it was explored which of the LLVFs best explained variance in perceived percentage of nature and man-made elements, and in ratings of view quality. Criterion validity was tested by investigating which variables were associated with negative affect and impulsive decision-making. The objective and subjective assessments of nature/sky in the view were aligned but objective brightness was unreliable. The perceived percentage of nature was significantly explained by green pixel ratio, while view quality was associated with fractals, saturation, sky pixel ratio and straight edge density. The higher subjective brightness of rooms was associated with a lower negative affect, whereas results for impulsive decision-making were inconsistent. The research highlights the validity to apply LLVFs analysis to ecological window views. For affect, subjective brightness seemed to be more relevant than LLVFs. For impulsive decision-making, performance context needs to be controlled in future studies.


Assuntos
Saúde Mental , Natureza , Percepção Visual , Humanos , Feminino , Adulto , Masculino , Adulto Jovem , Pessoa de Meia-Idade
8.
Int J Speech Lang Pathol ; : 1-16, 2024 May 01.
Artigo em Inglês | MEDLINE | ID: mdl-38692287

RESUMO

PURPOSE: We examined perceptual changes in the domains of ease of understanding, naturalness, and speech severity, as well as changes in self-perceptions of voice disability, following an online group speech treatment program for people with Parkinson's disease (PD) conducted during the COVID-19 pandemic. METHOD: Seven speakers with hypokinetic dysarthria associated with PD participated in a university and community-based online group speech program for 10 weeks. Speech recordings occurred remotely 1 week before and 1 week after the online program. Thirty naïve listeners rated ease of understanding, naturalness, and speech severity based on the speech recordings. Speakers' self-perceptions of voice disability were also obtained at both time points. RESULT: Individual analysis of the speech data showed that for most speakers with dysarthria, ease of understanding and perceptions of severity were rated the same or better pre- to post-treatment. Naturalness, however, was only perceived to be the same or better post-treatment in three out of seven speakers. Over half of the speakers reported improvements in their self-perception of voice disability. CONCLUSION: This pilot study highlighted the individual variability among speakers with dysarthria and the potential of online group speech treatment to maintain and/or improve speech function in this population.

9.
Food Qual Prefer ; 1172024 Aug.
Artigo em Inglês | MEDLINE | ID: mdl-38706540

RESUMO

Despite the impact of processed foods on health, sustainability, and food security, consumers vary greatly in expectations about and preferences for processed foods. Essentialism is the lay belief that items in a category share a fundamental and immutable essence that generates the category's defining characteristics. Although essentialism may be an important determinant of consumers' cognitions about processed foods, there has been limited investigation of essentialism's role in food-related perceptions. Across two studies (n=598 total), we used a novel measure of food essentialism to examine whether individual differences in beliefs about foods as having essences (food essentialism) are related to perceptions of foods retaining more of their natural characteristics (sensory and nutritive properties) despite their level of processing. Across diverse food categories (meats, vegetables, fruits, legumes, dairy), higher levels of perceived food processing were associated with lower perceived retention of naturalness, nutritiousness, natural taste, functional post-ingestive benefits, and acceptability (liking). However, participants endorsing greater (vs. lower) food essentialism beliefs exhibited weaker relationships between perceived processing and these characteristics. We also observed variations across food categories in relationships between perceived level of processing and food properties, suggesting that some foods (i.e., milk-based products) are perceived to possess essences that are more robust despite undergoing higher levels of processing. These findings demonstrate that food-specific essentialism beliefs may be a fundamental determinant of consumers' expectations of how human intervention, such as processing, affects natural properties of foods. These beliefs may be a promising target for future research to shift consumer acceptance of processed foods.

10.
Vision Res ; 221: 108423, 2024 Aug.
Artigo em Inglês | MEDLINE | ID: mdl-38733957

RESUMO

The extent to which hue, saturation, and transmittance of thin light-transmitting layers are perceived as constant when the illumination changes (transparent layer constancy, TLC) has previously been investigated with simple stimuli in asymmetric matching tasks. In this task, a target filter is presented under one illumination and a second filter is matched under a second illumination. Although two different illuminations are applied in the stimulus generation, there is no guarantee that the stimulus will be interpreted appropriately by the visual system. In previous work, we found a higher degree of TLC when both illuminations were presented alternately than when they were presented simultaneously, which could be explained, for example, by an increased plausibility of an illumination change. In this work, we test whether TLC can also be increased in simultaneous presentation when the filter's belonging to a particular illumination context is made more likely by additional cues. To this end, we presented filters in differently lit areas of complex, naturalistically rendered 3D scenes containing different types of cues to the prevailing illumination, such as scene geometry, object shading, and cast shadows. We found higher degrees of TLC in such complex scenes than in colorimetrically similar simple 2D color mosaics, which is consistent with the results of similar studies in the area of color constancy. To test which of the illumination cues available in the scenes are actually used, the different types of cues were successively removed from the naturalistically rendered complex scene. A total of eight levels of scene complexity were examined. As expected, TLC decreased the more cues were removed. Object shading and illumination gradients due to shadow cast were both found to have a positive effect on TLC. A second filter had a small positive effect on TLC when added in strongly reduced scenes, but not in the complex scenes that already provide many cues about the illumination context of the filter.


Assuntos
Percepção de Cores , Sinais (Psicologia) , Iluminação , Estimulação Luminosa , Humanos , Estimulação Luminosa/métodos , Percepção de Cores/fisiologia , Adulto , Feminino , Masculino , Adulto Jovem , Sensibilidades de Contraste/fisiologia
11.
Data Brief ; 54: 110514, 2024 Jun.
Artigo em Inglês | MEDLINE | ID: mdl-38799711

RESUMO

Evaluating the quality of videos which have been automatically generated from text-to-video (T2V) models is important if the models are to produce plausible outputs that convince a viewer of their authenticity. This paper presents a dataset of 201 text prompts used to automatically generate 1,005 videos using 5 very recent T2V models namely Tune-a-Video, VideoFusion, Text-To-Video Synthesis, Text2Video-Zero and Aphantasia. The prompts are divided into short, medium and longer lengths. We also include the results of some commonly used metrics used to automatically evaluate the quality of those generated videos. These include each video's naturalness, the text similarity between the original prompt and an automatically generated text caption for the video, and the inception score which measures how realistic is each generated video. Each of the 1,005 generated videos was manually rated by 24 different annotators for alignment between the videos and their original prompts, as well as for the perception and overall quality of the video. The data also includes the Mean Opinion Scores (MOS) for alignment between the generated videos and the original prompts. The dataset of T2V prompts, videos and assessments can be reused by those building or refining text-to-video generation models to compare the accuracy, quality and naturalness of their new models against existing ones.

12.
BMC Med ; 22(1): 121, 2024 Mar 14.
Artigo em Inglês | MEDLINE | ID: mdl-38486293

RESUMO

BACKGROUND: Socio-emotional impairments are among the diagnostic criteria for autism spectrum disorder (ASD), but the actual knowledge has substantiated both altered and intact emotional prosodies recognition. Here, a Bayesian framework of perception is considered suggesting that the oversampling of sensory evidence would impair perception within highly variable environments. However, reliable hierarchical structures for spectral and temporal cues would foster emotion discrimination by autistics. METHODS: Event-related spectral perturbations (ERSP) extracted from electroencephalographic (EEG) data indexed the perception of anger, disgust, fear, happiness, neutral, and sadness prosodies while listening to speech uttered by (a) human or (b) synthesized voices characterized by reduced volatility and variability of acoustic environments. The assessment of mechanisms for perception was extended to the visual domain by analyzing the behavioral accuracy within a non-social task in which dynamics of precision weighting between bottom-up evidence and top-down inferences were emphasized. Eighty children (mean 9.7 years old; standard deviation 1.8) volunteered including 40 autistics. The symptomatology was assessed at the time of the study via the Autism Diagnostic Observation Schedule, Second Edition, and parents' responses on the Autism Spectrum Rating Scales. A mixed within-between analysis of variance was conducted to assess the effects of group (autism versus typical development), voice, emotions, and interaction between factors. A Bayesian analysis was implemented to quantify the evidence in favor of the null hypothesis in case of non-significance. Post hoc comparisons were corrected for multiple testing. RESULTS: Autistic children presented impaired emotion differentiation while listening to speech uttered by human voices, which was improved when the acoustic volatility and variability of voices were reduced. Divergent neural patterns were observed from neurotypicals to autistics, emphasizing different mechanisms for perception. Accordingly, behavioral measurements on the visual task were consistent with the over-precision ascribed to the environmental variability (sensory processing) that weakened performance. Unlike autistic children, neurotypicals could differentiate emotions induced by all voices. CONCLUSIONS: This study outlines behavioral and neurophysiological mechanisms that underpin responses to sensory variability. Neurobiological insights into the processing of emotional prosodies emphasized the potential of acoustically modified emotional prosodies to improve emotion differentiation by autistics. TRIAL REGISTRATION: BioMed Central ISRCTN Registry, ISRCTN18117434. Registered on September 20, 2020.


Assuntos
Transtorno do Espectro Autista , Transtorno Autístico , Criança , Humanos , Transtorno Autístico/diagnóstico , Fala , Transtorno do Espectro Autista/diagnóstico , Teorema de Bayes , Emoções/fisiologia , Acústica
13.
Appetite ; 195: 107240, 2024 04 01.
Artigo em Inglês | MEDLINE | ID: mdl-38311295

RESUMO

The naming and labeling of products can affect consumer attitudes and subsequent behavior, particularly in the case of new food products in the market. The present study explores the effects of name framing on consumer attitudes towards cultured meat (CM), which is currently in the early stages of development. With a sample of 1532 Chinese consumers, we integrated several pathways to explain the name-framing effect by examining three different terms ("cultured," "artificial," and "cell-based") for CM. Results indicate that "cultured meat" and "cell-based meat" are more appealing than "artificial meat." Name framings of CM affect consumers' perception of benefits more than that of risks. Our comprehensive model identified evoked affect (perceived disgust) and naturalness as two crucial predictors of attitudes. These two predictors also act as substantial mediators of perceived benefits, and they activate the mediation of perceived risks (an insignificant mediator in cognitive processing). In addition, perceived naturalness mediates the name-framing effect mainly through perceived disgust. Our findings have implications for future strategies for communicating about novel foods (like CM) to the public.


Assuntos
Preferências Alimentares , Carne in vitro , Humanos , Preferências Alimentares/psicologia , Comportamento do Consumidor , Carne , Atitude , China
14.
Food Res Int ; 175: 113767, 2024 Jan.
Artigo em Inglês | MEDLINE | ID: mdl-38129000

RESUMO

Amidst rising obesity rates in the EU and the significant public health impact of excessive sugar consumption, the debate on reducing sugar through reformulation with sweet proteins derived from precision fermentation gains prominence, presenting a viable alternative to traditional sugars and conventional sweeteners. We conducted two studies to investigate the effects of health (emphasizing sugar reduction) versus naturalness (highlighting sweet proteins as alternatives to artificial sweeteners) message framing on the acceptance of products reformulated with sweet proteins. Study 1 (N = 296, Denmark) evaluated the impact of health and naturalness message framing on attitudes towards such reformulations. Study 2, in a cross-cultural sample (N = 3,000 Denmark, Germany, and Poland), tested the mediating role of health perceptions and the moderating effects of BMI and guilt (Study 2a), as well as naturalness perceptions, sweetener use, and pleasure (Study 2b) on product attitudes. Results of Study 1 indicated that healthiness perceptions had a more persuasive influence than naturalness perceptions. The cross-cultural findings of Studies 2a and 2b revealed that BMI, sweetener usage frequency, anticipatory guilt, and pleasure can modulate these effects. These insights suggest that while both perceived healthiness and naturalness shape attitudes towards sweet protein-enriched products, the significance of health perceptions prevails, with anticipatory emotions of guilt enhancing this influence, particularly when sweet proteins substitute added sugar. Such evidence holds substantial implications for strategies aimed at reducing sugar consumption and fostering the acceptance of products containing alternative sweeteners.


Assuntos
Açúcares , Edulcorantes , Carboidratos , Europa (Continente) , Excipientes , Açúcares da Dieta
15.
Philos Trans A Math Phys Eng Sci ; 382(2266): 20230084, 2024 Feb 05.
Artigo em Inglês | MEDLINE | ID: mdl-38104625

RESUMO

There is an ongoing debate on how seriously one should take the naturalness puzzles as the guidelines to new physics. In this debate gravity is often put aside, as an insignificant spectator force. However, this attitude misses the entire essence of the story. Through its [Formula: see text]-matrix formulation, gravity promotes certain puzzles, such as the cosmological constant and strong-[Formula: see text] problems, into the consistency issues. The respective consistency requirements make the theory highly predictive. In particular, the cosmological vacuum energy must be zero. This has fundamental implications both for strong-[Formula: see text] and for dark energy puzzles. QCD must include an axion as an intrinsic part of the gauge redundancy, without the need of any global symmetry. This gives [Formula: see text] to all orders in operator expansion. Applied to cosmology, the [Formula: see text]-matrix implies that the energy budget of the Universe cannot come from a constant. Correspondingly, the dark energy is an unambiguous signal of new physics around the Hubble scale. This article is part of the theme issue 'The particle-gravity frontier'.

16.
Psychol Sport Exerc ; 70: 102537, 2024 01.
Artigo em Inglês | MEDLINE | ID: mdl-37703938

RESUMO

We examined the naturalness bias - the tendency to prefer people who seem to come by their talent naturally and not through work or effort - on ratings of athletic ability. Football (soccer) coaches, athletes, fans, and non-fans (n = 430) read about an athlete described as either being a natural or a striver. After watching a video of the athlete going through drills, participants rated the athlete on likelihood of success, athletic skill, mental strength, and physiological ability. Participants of all expertise levels tended to rate the athlete described as a natural as being higher in mental toughness than did the participants rating the athlete described as being a striver. There were no significant differences in ratings for the natural and the striver for measures of skill and explosiveness. It appears that the naturalness bias was most likely to influence ratings not easily judged by viewing a single performance.


Assuntos
Futebol , Humanos , Futebol/fisiologia , Atletas
17.
Food Sci Nutr ; 11(12): 7946-7956, 2023 Dec.
Artigo em Inglês | MEDLINE | ID: mdl-38107111

RESUMO

This study examined and compared the nutritional quality and degree of naturalness between baby biscuits (<3 years), children biscuits (>3 years), and adult biscuits. Mintel's Global New Products Database was searched for "Baby Biscuits & Rusks" and "Sweet Biscuits/Cookies" (re)launched between July 2019 and July 2022 in four European countries (Germany, the Netherlands, Spain, and the United Kingdom), which resulted in 1280 products to be analyzed. Nutritional quality was measured by means of nutrient values per 100 g, and baby biscuits were assessed for compliance with the World Health Organization's latest Nutrient and Promotion Profile Model (NPPM). Degree of naturalness was measured using the food naturalness index (FNI). Baby biscuits had the best nutritional quality and were the most natural as compared to children and adult biscuits, but their energy density and sugar content require further attention. Nutritional quality was comparably poor in children and adult biscuits, and children biscuits were the least natural of the three groups. The NPPM requirements of not adding any free sugar at all to baby biscuits may drive parents to purchase alternative sweeter biscuits originally formulated and meant for children and adults. Reasonable regulations are needed to support product (re)formulations and to improve the current market food offer for babies and children.

18.
Front Public Health ; 11: 1255023, 2023.
Artigo em Inglês | MEDLINE | ID: mdl-37927852

RESUMO

Introduction: Extant studies have demonstrated the relationship between naturalness and healthiness, and the effectiveness of various food labels in influencing consumers' perception of food and subsequent food choices. However, little attention has been given to food producer labels. Methods: Drawing on Stimulation-Organism-Response theory, the current study explored the causal relationship between food producer labels and consumers' food choices. Three studies (562 participants) were employed to test the main effect, the mediating effect, and the moderating effect. Results: The results showed that: (1) food producer label could influence consumers' food choice, that is, produced-by-farmer label (vs. produced-by-enterprise label vs. control group) could significantly increase consumers' food choices, while there is no significant difference between produced-by-enterprise label and control group. (2) Perceived naturalness and standardization perception mediate the effects on consumers' food choices of food producer labels. (3) Food processing level moderates the effect of food producer label on consumers' food choices. Discussion: The current study enriches the research of food label and food choice, expands the application of Stimulation-Organism-Response theory in consumer behavior, and provides some practical suggestions for consumers, enterprise and policy-maker. Various kinds of experiments (online and offline) enhanced the conclusions' ecological validity. Finally, the limitations and future research are discussed.


Assuntos
Fazendeiros , Preferências Alimentares , Humanos , Rotulagem de Alimentos/métodos , Nível de Saúde
19.
Appetite ; 190: 107039, 2023 11 01.
Artigo em Inglês | MEDLINE | ID: mdl-37704007

RESUMO

Cultured meat, produced through in vitro cultivation of animal cells, has emerged as a promising solution to environmental, health, and ethical issues resulting from conventional meat production. However, acceptance remains a crucial challenge, significantly influenced by perceptions of unnaturalness. Previous research has demonstrated the limited success of messaging strategies aimed at countering these perceptions. Across two experimental studies, this research breaks new ground by examining these strategies through the lens of mindset theory-i.e., beliefs about the fixedness or malleability of human attributes. In Study 1, we present findings illustrating that a strategy challenging the importance of naturalness is effective at increasing cultured meat acceptance among consumers with a growth mindset. In Study 2, we demonstrate how complementing such messaging strategy with a specific form of creative narrative can make it effective among consumers with a fixed mindset too. Our findings are informative theoretically, extending mindset and narrative theories to the context of cultured meat and, practically, examining the effectiveness of different communication strategies in driving consumer acceptance of the product.


Assuntos
Comportamento do Consumidor , Preferências Alimentares , Animais , Humanos , Carne , Inquéritos e Questionários , Comunicação
20.
Heliyon ; 9(6): e16823, 2023 Jun.
Artigo em Inglês | MEDLINE | ID: mdl-37416638

RESUMO

Indoor vertical farming using artificial light has gained popularity as one solution to food problems. However, prior studies have shown that some consumers have a negative impression that crops are grown in an artificial environment. The increased use of purple Light-Emitting Diode (LED) lighting, which would make the growing environment look more artificial, may exacerbate that negative perception, leading to low acceptance of vertically farmed produce. Given that consumers are increasingly seeing indoor vertical farming directly, for example, in supermarkets and office buildings, it is important to understand how they perceive the use of purple LED lighting to grow crops and whether these perceptions can be improved by learning more about the scientific basis for artificial light cultivation. This study aimed to determine whether purple LED lighting reduces consumers' perceptions of indoor vertical farming compared to traditional white lighting, and to examine whether providing information on plant growth and artificial light changes those perceptions. We administered a web-based questionnaire to 961 Japanese respondents, and analyzed the response data using analysis of variance and an ordered probit model to explore the factors that define the likability for indoor vertical farming. The results revealed that the color of LED lighting had a limited influence on consumers' perceptions of indoor vertical farming, whereas explaining the principle of plant growth under artificial light improves their perceptions. Additionally, personal factors, such as resistance to novel food technology, trust in food safety, and awareness of indoor vertical farming, had a significant impact on the perceptions. It is crucial to expand opportunities for people to interact with artificial light cultivation and disseminate information about its scientific mechanisms.

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