Not All Library Analytics are Created Equal: LibAnswers to the Rescue!

The reasons for implementing and the advantages of switching to the Reference Analytics system, a part of the Springshare LibAnswers platform, for collecting reference statistics at a three-campus university library are described. The benefits of using this web-based product are highlighted based on the comparison with the previously used analytical tools and the annual statistical data. Transitioning to Reference Analytics allowed librarians to take advantage of such features, as seamless access to reference transactions, easy customization, cross-tabulation, and data visualization, proving beneficial for overall library reference services.