Assessment of Health Values, Beliefs, Norms, and Behavior towards Consumption Intention of 3D-Bioprinted Meat.

Continuous innovation in product development further enhances consumer appeal and contributes to a more sustainable and ethical food system. This study used the health belief model (HBM) and value-belief-norm (VBN) theory to investigate the customer perceptions of and intentions towards 3D-bioprinted meat. Specifically, this study examined consumer behavior factors using higher-order partial least squares structural equation modeling (PLS-SEM). Data were collected from 738 meat consumers through online survey questions, distributed among social groups and face-to-face distribution-limiting only to respondents who are familiar with 3D-bioprinted meats. Using a filtering question, only those who are familiar with and have knowledge of the topic were considered valid respondents. Based on the results, all variables under the integrated theories were deemed significant. Consumers' perceptions of 3D-bioprinted meat are also shaped by altruism, egoism, biospheric concern, and willingness to change. The findings revealed that buyers rationally choose benefits over social or personal values. The study emphasized educating consumers, being transparent about production, and constantly innovating for higher acceptance of 3D-bioprinted meat. In order to foster consumer confidence, it is essential to prioritize transparency in the production process, encompassing information regarding sourcing and manufacturing methods. Certifications that validate safety and quality standards serve to reinforce this notion. In addition, the implementation of competitive pricing strategies has the potential to enhance the accessibility of 3D-bioprinted meat, whereas industry partnerships can aid in distribution operations and improve market visibility-all of which extend the practical implications developed for this study. Moreover, the foundation of the integrated framework promotes its extension and application outside technology-based meat production. This could also be considered and utilized among other studies on developed food and food consumption.

Low Carbon Sustainable Diet Choices-An Analysis of the Driving Factors behind Plant-Based Egg Purchasing Behavior.

In the face of escalating climate change, environmental pollution, and global crises, plant-based eggs are a viable solution for environmental conservation and health promotion. This study uses an integrated framework combining value-belief-norm (VBN) theory and the Theory of Planned Behavior (TPB) to explore the factors influencing Taiwanese consumers' inclination towards plant-based eggs. Through convenience sampling, 417 questionnaires were issued and 387 valid responses were received, indicating a 92.8% valid response rate. The analysis indicates that consumers' biospheric and altruistic values significantly enhance their awareness of outcomes, which, coupled with their sense of responsibility, strengthens personal norms. From the TPB perspective, perceived behavioral control is identified as a critical driver of the intention to purchase plant-based eggs, with attitudes and subjective norms playing significant roles. Subjective norms positively impact personal norms, thereby influencing consumers' behavioral intentions. The findings confirm the integrated model's theoretical and practical validity, and offer valuable insights for businesses. By developing adept marketing strategies that consider market dynamics, this study enhances the effectiveness and value of marketing efforts by boosting consumers' engagement with plant-based eggs. These insights contribute to advancing environmental sustainability goals.

Impact of social-psychological factors on low-carbon travel intention: Merging theory of planned behavior and value-belief-norm theory.

Low-carbon travel assumes paramount significance in energy conservation and the establishment of an eco-friendly transportation ecosystem. This paper endeavors to explore the relationship between low-carbon travel intention, latent psychological variables, and sociodemographic attributes, drawing insights from responses of 602 residents in Hangzhou, China by structural equation model and multi-group model. In particular, we synthesize the theory of planned behavior, value-belief-norm theory, and view of incentive, a reflection of the public support for incentive policies. Results reveals that the primary determinants influencing the low-carbon travel intention encompass the view of incentive, attitude, and subjective norms. Individuals with diverse sociodemographic attributes manifest varying sensitivities, with males and elders exhibiting heightened responsiveness to incentive, while the presence of children decrease the attraction of incentive. These findings demonstrate that low-carbon travel intention can be increased by three ways, one is by the strong attraction of incentive especially tailor incentive policy, another is by making family-friendly policies to facilitate travel for groups with children, and the last is by improving the quality of low-carbon travel services thus increasing the attitude and other determinants.

Consumption Behaviour towards Branded Functional Beverages among Gen Z in Post-COVID-19 Times: Exploring Antecedents and Mediators.

This study investigates the predictors and mediators of branded functional beverage consumption behaviour (CB) within the Gen Z demographic group in Bulgaria. An integrated model based on two widely known psychosocial theories was developed to examine the relationships between the consumers' personal values within the value-belief-norm theory and the components of the protection motivation theory (PMT). The conceptual framework included two more influencing factors whose impact had not been researched in depth in previous studies concerning CB-namely, the role of media (RM) and branded functional beverage health benefits (HB). An empirical survey based on 435 Gen Z members aged between 16 and 26 years was conducted. Structural equation modelling was used to analyse the proposed hypotheses. The results revealed that the consumers' personal values were significant predictors of the PMT threat and coping appraisal components, which, in turn, had a significant positive impact on CB. CB was not directly affected by the branded functional beverage health benefits but was indirectly influenced by the HB via purchase intention toward functional beverages and RM. The study highlighted the important role of RM, which directly and indirectly affected CB. The theoretical and practical implications were discussed, and recommendations were given for raising Gen Z's awareness of the benefits of functional beverages and increasing their consumer acceptance.

Consumers' green purchase intention to visit green hotels: A value-belief-norm theory perspective.

Introduction: The theory of planned behavior (TPB) has dominated the limited number of green hotel visitation studies; however, those studies' findings are often inconclusive or even controversial. Thus, research needs to move beyond using the TPB to measure consumers' intention and behavior, and to experiment with alternative theoretical frameworks to explain behavioral change. Value-belief-norm theory of environmentalism (VBN) proposed that various facets of values can influence individuals' beliefs, subsequently effecting their moral obligations, ultimately, their pro-environmental behaviors. Hence, this study aims to examine the relationship between value components (i.e., biospheric, altruistic, collectivistic), beliefs (i.e., explicit and implicit attitude), norms (i.e., social and personal norm), and green purchase intention to visit green hotels. Methods: An online survey of convenience sampling technique was adopted for data collection. A total of 373 valid questionnaires were subjected to descriptive analysis, and confirmatory factor analysis and structural equation modeling were performed for the testing of the hypotheses. Results: The results suggested that biospheric and collectivistic value positively influence explicit environmental attitude while altruistic value positively influences intrinsic environmental attitude, but negatively influences extrinsic environmental attitude. Social norm was shown to have a positive impact on personal norm and green purchase intention. Furthermore, implicit environmental attitude was shown to influence personal norm and intention, while personal norm positively influences green purchase intention to visit green hotels. Discussion: This study provided an alternative perspective on the selection of green hotels among consumers based on value-belief-norm theory in the tourism literature. These empirical findings would greatly benefit green hotel managers and other key stakeholders in the hospitality industry.

The primary drivers of private-sphere pro-environmental behaviour in five European countries during the Covid-19 pandemic.

Nowadays, when fighting climate change and other global environmental issues is of utmost urgency, the understanding of what drives pro-environmental behaviour has become a hot topic in both academic and practical circles. Some earlier studies unravelled the complexity of the underlying factors of pro-environmental conduct, yet more studies are needed to understand the socio-cultural premises of such behaviour in different countries. The main aim of this paper is to offer a comprehensive analysis of the importance of pro-environmental behaviour drivers across five countries in Europe, namely Greece, Poland, Portugal, Sweden, and the United Kingdom. The survey using computer-assisted web interviews (N = 2502) was implemented in July 2020, the first summer of the Covid-19 pandemic. Hierarchical linear models were employed to analyse individuals' behaviour, defined as self-perceived declaration of the willingness to contribute to environmental conservation. The results showed that attitudinal and value-related factors are more significant than demographics. Biospheric values and relationship to nature generally affect pro-environmental behaviour positively. Similarly, the experience of Covid-19 exerted a positive influence. In terms of country-level predictors, greenhouse gas emissions were found to have affected pro-environmental behaviour negatively, while the share of renewable energy sources influenced it positively. The cumulative country Covid-19-related mortality at the time of investigation did not have discernible impact. Based on the results it is suggested that, in order to foster PEB, a stronger emphasis on environmental education and attitudes towards nature should be employed.

Understanding the Environmentally Sustainable Behavior of Chinese University Students as Tourists: An Integrative Framework.

The purpose of this study is to develop a theoretical framework by integrating the value-belief-norm (VBN) theory with environmental awareness in measuring Chinese university students' environmentally sustainable behavior toward tourism destinations. University students tend to engage in sustainability efforts since their values and beliefs are still being formed. The participants were 301 university students from a university in eastern China. The empirical findings demonstrate that: (1) environmental awareness has positive influences on biospheric value, altruistic value and egoistic value; (2) biospheric value positively predicts the new ecological paradigm (NEP), whereas altruistic and egoistic values do not; (3) the NEP, awareness of consequence and personal norms play an important mediating role. Results indicate that extended VBN can explain students' environmentally sustainable behavior. This research supports the growth of sustainable tourism and has a number of practical implications for universities and the relevant environmental departments to promote university students' involvement in sustainable tourism.

Exploring the factors influencing the intention to clothing and textiles recycling among Chinese college students': a study based on TPB and VBN.

Recycling apparel and fabrics is essential for preserving resources and protecting the environment, providing considerable global advantages for ecology and society. This study sought to explore the participation of Chinese college students in the recycling of clothing and fabrics by combining the Theory of Planned Behavior (TPB), the Value-Belief-Norm theory (VBN), self-identity, school education, and perceived policy effectiveness to create a comprehensive model. A total of 1,027 valid samples were obtained through stratified sampling and random sampling, primarily sourced from Eastern China, and analyzed through Structural Equation Modeling (SEM) utilizing AMOS. The results of the research suggested the following: (1) College students' biospheric values emerged as the most influential factor in predicting their inclination to participate in recycling behavior. (2) VBN (encompassing biospheric and altruistic values) and self-identity significantly contributed to shaping attitude and perceived behavioral control, which in turn impacted individuals' intention to participate in recycling. (3) School education exerted a stronger moderating influence than perceived policy effectiveness on the relationship between attitude, perceived behavioral control, and intention. The comprehensive model proposed in this study demonstrated superior predictive capability in explaining college students' willingness to participate in clothing and textiles recycling. It has been proven to be practical and effective. Lastly, schools should promote the practice of clothing and textiles recycling, cultivate good values, and utilize the power of social influence to encourage college students to participate in clothing and textiles recycling. The government should improve relevant laws and regulations, collaborate with academia, and adopt measures like incentives to create a pro-environment atmosphere.

Climate change opportunities reduce farmers' risk perception: Extension of the value-belief-norm theory in the context of Finnish agriculture.

Global agriculture faces severe challenges due to climate change. For boreal agriculture, climate change might also bring opportunities as the growing season lengthens, if the risks of climate change are managed properly. Agricultural production is a source of greenhouse gases, while agricultural land has also a great possibility to mitigate climate change as a carbon sink. Farmers are the central group for implementing these actions. Their views and beliefs contribute to their corresponding pro-environmental agricultural behavior. This research is based on the theory of value-belief-norm (VBN) as a predictive model of pro-environmental agricultural behavior. We extend the theory by studying how opportunities caused by climate change affect pro-environmental behavior in agriculture and present differences between farmer groups and experiment with the longitudinal possibilities of the theoretical model. Based on the structured survey responses from 4,401 farmers in Finland in 2018 and 2000 responses in 2020, we found that all the elements of VBN theory did help to predict intention for climate change mitigation, among which felt possibility to perform mitigation practices was the strongest predictor while risk perception was rather an unimportant one. Furthermore, opportunities caused directly or indirectly by climate change have an effect on Finnish farmer's implementation of mitigation practices. Therefore, future efforts in agricultural research and policy in Finland should concentrate to bring forth concrete farm-level mitigation practices with proven environmental benefits and the direct and indirect opportunities should be given more attention.

From value perception to behavioural intention: Study of Chinese smallholders' pro-environmental agricultural practices.

Internal motivation is a crucial factor determining an individual's behaviour, particularly relevant to smallholders' adoption of pro-environmental agricultural practices. However, there has been limited evidence about smallholders' behavioural intention formation, specifically focusing on pro-environmental agricultural practices. Using large-scale, in-depth interview data from a sample of 549 rural farmers in Shandong province in China, we developed an integrated socio-psychological model, which integrated the value-belief-norm (VBN) theory and the theory of planned behaviour (TPB) into a coherent framework and further tested by using the structural equation modelling (SEM) approach. The results show that the TPB and the VBN models can be well-integrated to examine smallholder's pro-environmental behaviours. The integrated model indicates that smallholders' value perception of environment plays a fundamental role in forming their behavioural intention. Smallholders' subjective norms, and perceived behavioural control (as the core elements in the TPB theory), and their ascribed responsibility (as a core element in the VBN theory) play a significant mediation role in shaping their behavioural intention. This result indicates that to foster smallholders' internal motivation in adopting pro-environmental practices, it is crucial to understand the value perception among farmers, and policymakers should particularly take measures to foster farmers' egoistic values, altruistic values and their biospheric values towards the environment. Only if these proper values are formed, a strong behavioural intention can be formed.

The Mechanism of Household Waste Sorting Behaviour-A Study of Jiaxing, China.

Economic growth and rapid urbanization have resulted in various urban issues related to sustainable development in emerging economies such as China. Nowadays, two-thirds of China's cities are besieged by waste and one-fourth of the cities have no space to build landfills. China is embarking on a top-down waste sorting revolution, in which residents' awareness and behaviour of participation are fundamental to the success of garbage classification. The purpose of this paper is to understand residents' waste sorting behaviour and identify the influencing factors in China. The subjects of this study are urban and rural residents in Jiaxing, where local government has begun to encourage waste classification but has not yet legalized it. With the integration of the theory of planned behaviour (TPB) and value-belief-norm theory (NAM), this study represents a "motivation-intention-behaviour" theoretical model for the systemic illustration of the antecedents of household waste sorting behaviour. A total of 541 questionnaires were administered in person in households in Jiaxing, China. Structural equation modelling with partial least squares was applied to analyse empirically. The results show that attitudes (ATT), subjective norm (SN), and perceived behavioural control (PBC) have a significant positive effect on the intention of household waste sorting (WSI), and the perceived policy effectiveness (PPE) has a positive and significant effect on the attitudes and waste sorting intention. The waste sorting intention has a positive and significant effect on waste sorting behaviour (WSB). In addition, individual characteristics have a significant impact on waste sorting behaviour, where respondents of women, higher income, and middle and old age are more willing to implement waste sorting behaviours. This study theoretically contributes to the literature by improving the understanding of the determinants of household solid waste sorting behaviour. It also provides several recommendations to improve existing policies at the practitioner level. These recommendations can be valuable references for waste management in China and other emerging economies.

Modelling Farmers' Watershed Ecological Protection Behaviour with the Value-Belief-Norm Theory: A Case Study of the Wei River Basin.

Encouraging farmers to protect their environment is of great significance in improving watershed ecological environments and promoting the sustainable development of the watershed economy. To explore the factors influencing farmers' ecological protection behaviours in the river basin, we constructed a structural equation model to analyse the survey questionnaire responses of 719 farmers in the Wei River Basin, Shaanxi Province, China. The theoretical framework incorporated farmers' watershed belonging and social capital into an extended value-belief-norm model. Robustness tests revealed that incorporating these variables was valid. Personality norms, watershed belonging, and social capital all had direct positive effects on farmers' watershed ecological protection behaviour. Value orientation, environmental concern, consequences awareness, and responsibility attribution influenced the next variable in a causal chain and finally acted on watershed ecological protection behaviour indirectly through personality norms. Farmers' watershed belonging and social capital positively impacted individual norm; through this, there was an indirect positive impact on their watershed ecological protection behaviour. Moreover, watershed belonging and social capital reinforced each other.

An analysis of factors affecting selection of organic food: Perception of consumers in China regarding weak signals.

Despite the rapid growth of China's organic food industry during recent years, organic food still accounts for a relatively small share of the country's massive food market. In particular, the issue of information asymmetry hinders the further development of the organic food market in China. The current study attempted to explore the relationships between the integration capability of consumers' weak signals, health consciousness, environmental protection consciousness and organic purchases under the mediating role of their attitudes towards organic food based on the value-belief-norm (VBN) theory, thus introducing the concept of weak signals in the context of this issue. Additionally, the influence of food safety concerns on organic purchases was also discussed. Data were collected in Chinese first-tier cities using a structured questionnaire survey. A total of 420 consumers of organic foods participated in the study. Structural equation modelling (SEM) was employed for data analysis. The results showed that consumers' environmental protection consciousness significantly affects their attitudes towards organic food, and this enhancement of consumers' attitudes towards organic food promotes their organic purchases. In addition, the integration capability of consumers' weak signals has a positive impact on their attitudes towards organic food. Moreover, consumers' attitudes towards organic food significantly mediate the effects of their environmental protection consciousness and the integration capability of weak signals on organic purchases. In addition, consumers' food safety concerns significantly affect their organic purchases. These results provide valuable insights into and guidance on the development and promotion of China's organic food industry.

Understanding Waste Management Behavior Among University Students in China: Environmental Knowledge, Personal Norms, and the Theory of Planned Behavior.

Previous studies have confirmed that individual waste management behavior is influenced by both rational-based and altruistic-oriented beliefs and attitudes. Scholars incorporated personal norms in Ajzen's theory of planned behavior and confirmed its usefulness in predicting waste management behavior. However, limited attention has been paid to the interactions between the variables in the model. Scholars also commented that the cognitive dimension was largely neglected in the current socio-psychological framework of waste management behavior. This study intends to address this issue by incorporating environmental concern and environmental knowledge in the model and examining the psychological paths linking these variables to waste management behavior within the expanded model of planned behavior. Based on a cross-sectional survey among 434 university students in China, the results showed that subjective norms, perceived behavioral control, personal norms, and environmental knowledge were essential predictors of waste management behavior, whereas the direct effect of attitude was not statistically significant. Environmental concern and subjective norms could influence waste management behavior through personal norms. Environmental knowledge could influence waste management behavior indirectly through environmental concern, personal norms, and perceived behavioral control. Moreover, perceived behavioral control served as a mediator between the relationship of personal norms and waste management behavior.

Two Sides of the Same Coin: Environmental and Health Concern Pathways Toward Meat Consumption.

The dramatic increase of meat production in the last decades has proven to be one of the most impacting causes of negative environmental outcomes (e.g., increase of greenhouse emissions, pollution of land and water, and biodiversity loss). In two studies, we aimed to verify the role of key socio-psychological dimensions on meat intake. Study 1 (N = 198) tested the predictive power of an extended version of the Value-Belief-Norm (VBN) model on individual food choices in an online supermarket simulation. In an online survey, participants were directed to a virtual shop and asked to buy food within a set amount of money. Subsequently, they completed measures of behavioral intention, the VBN constructs (values, general pro-environmental beliefs, awareness of consequences, ascription of responsibility, and personal norm), and social norms (injunctive and descriptive). The outcome variable was operationalized in terms of percentage of expenses dedicated to meat and processed meat items, which provided a more robust behavioral measure than the common self-reported ones. Results confirmed the VBN sequential path, showing direct effects of biospheric values and descriptive norm on personal norm. Furthermore, a proof of validity for the new behavioral measure was provided (medium-sized correlation with behavioral intention). Study 2 (N = 218) aimed at verifying whether the meat consumption could be also motivated by a health concern, reflecting individual (cost/benefit) considerations, besides pro-environmental drivers. Results showed the direct impact of health concern and confirmed the indirect role of biospheric values and descriptive norm (via personal norm) on meat intake. This evidence would suggest the use of multiple-frame messages, highlighting both pro-environmental and health consequences, for meat consumption reduction. Nevertheless, the different implications of moral (e.g., environmental concern) vs. non-moral motivators (e.g., health concern) for reducing meat intake need to be stressed: indeed, the first drivers are more central for self-identity and for engaging in environmental citizenship behaviors.

Evaluating environmental change and behavioral decision-making for sustainability policy using an agent-based model: A case study for the Smoky Hill River Watershed, Kansas.

Sustainability has been at the forefront of the environmental research agenda of the integrated anthroposphere, hydrosphere, and biosphere since the last century and will continue to be critically important for future environmental science. However, linking humans and the environment through effective policy remains a major challenge for sustainability research and practice. Here we address this gap using an agent-based model (ABM) for a coupled natural and human systems in the Smoky Hill River Watershed (SHRW), Kansas, USA. For this freshwater-dependent agricultural watershed with a highly variable flow regime influenced by human-induced land-use and climate change, we tested the support for an environmental policy designed to conserve and protect fish biodiversity in the SHRW. We develop a proof of concept interdisciplinary ABM that integrates field data on hydrology, ecology (fish richness), social-psychology (value-belief-norm) and economics, to simulate human agents' decisions to support environmental policy. The mechanism to link human behaviors to environmental changes is the social-psychological sequence identified by the value-belief-norm framework and is informed by hydrological and fish ecology models. Our results indicate that (1) cultural factors influence the decision to support the policy; (2) a mechanism modifying social-psychological factors can influence the decision-making process; (3) there is resistance to environmental policy in the SHRW, even under potentially extreme climate conditions; and (4) the best opportunities for policy acceptance were found immediately after extreme environmental events. The modeling approach presented herein explicitly links biophysical and social science has broad generality for sustainability problems.

A Sharing-Based Approach to Enticing Tourists to Behave More Environmentally Friendly.

Tourist behavior has a critical impact on the environmental sustainability of tourism. The hedonic nature of tourism and lack of an economic incentive make tourist behavior particularly hard to change. Making tourists behave more environmentally friendly would have substantial environmental benefits. This is the aim of the present study. Three alternative approaches are tested. The most successful approach-based on sharing monetary savings with guests-leads to a 42 percent change in one specific tourist behavior with negative environmental consequences. This new sharing-based approach significantly outperforms current approaches of increasing awareness of environmental consequences and of tourist ability to make a change. Tourism businesses should consider replacing current appeals with sharing-based schemes.

Acceptance of new sanitation: The role of end-users' pro-environmental personal norms and risk and benefit perceptions.

Current sanitation systems are inherently limited in their ability to address the new challenges for (waste)water management that arise from the rising demand to restore resource cycles. These challenges include removal of micropollutants, water (re)use, and nutrient recovery. New opportunities to address these challenges arise from new sanitation, a system innovation that combines elements of source separation, local treatment and reuse, and less use of water. New sanitation is applied, but not yet widespread, in several residential areas in Europe. Implementation is hindered by the lack of insight into the general public's willingness to engage in new sanitation, and the resulting uncertainty about this among decision makers and other stakeholders in wastewater management. Using value-belief-norm theory as a conceptual lens, this paper addresses the individual motivations (pro-environmental personal norms) and personal drivers (benefits) and barriers (risks) for acceptance of new sanitation by the Dutch general public. The results of an online survey (N = 338) indicated that both pro-environmental personal norms and risk and benefit perceptions predict consumers' willingness to accept new sanitation. More specifically, they showed that consumer acceptance is driven by perceived risks relating to the housing market and the need to change behavior, but also by environmental benefits. Overall, new sanitation was favorably evaluated by respondents: 64% indicated that they would likely use new sanitation if they were owner-occupiers. The results of this explorative study are discussed in light of the development of novel sanitation systems that are sensitive to perceptions of end-users and other key stakeholders.

An extended theory of planned behavior to predict consumers' willingness to buy mobile slaughter unit meat.

The current study investigated the determinants of consumers' intention to purchase meat from mobile slaughter units (MSU). The theory of planned behavior (TPB) and the value belief norm theory (VBN) were used as conceptual lenses to guide this investigation. We conducted a survey among 329 respondents in the Netherlands who buy meat for themselves and/or for others. The results indicated that (1) TPB and VBN explain a high proportion of the variance in consumers' intention to buy MSU meat, and that (2) an extended TPB that includes peoples' attitude, personal norm, subjective norm, and perceived behavioral control turned out to be the best model to predict willingness to buy MSU meat. Further implications for future research and practice are discussed.