How Low-Income Mothers Select and Adapt Recipes and Implications for Promoting Healthy Recipes Online.
Nutrients
; 11(2)2019 Feb 05.
Article
em En
| MEDLINE
| ID: mdl-30764537
ABSTRACT
We describe a 5-year (2011â»2015) qualitative evaluation to refine the content/delivery of the Food Hero social marketing campaign recipes to low-income mothers. Objectives were to (1) identify characteristics looked for in recipes; (2) determine recipe sources; (3) understand motivation for seeking new recipes and recipe adaptations; and (4) identify recipe website characteristics users valued. Nine focus groups (n = 55) were conducted in Portland, Oregon. Participants (35â»52 years) were primary caregivers for ≥ one child, the primary household food shoppers/preparers, enrolled in the Supplemental Nutrition Assistance Program (SNAP) and able to speak/read English. Participants reported having "go-to" family recipes and regularly searching online for new recipes, especially those using ingredients available/preferred by family members. Recipe websites with highest appeal were polished and engaging to mothers/children, offered user-ratings/comments and were reachable from search engines. Results identified key recommendations:
(1) understand the target audience; (2) aim to add healthy/customizable recipes to family "go-to' recipe rotations and understand the impact of generational influences (e.g. how mothers/grandmothers cooked) on family meals; and (3) create websites that meet target audience criteria. Seeking the target audience's input about the content/delivery of recipes is an important formative step for obesity-prevention projects that include healthy recipes.Palavras-chave
Texto completo:
1
Base de dados:
MEDLINE
Assunto principal:
Pobreza
/
Culinária
/
Marketing Social
/
Refeições
/
Mães
Idioma:
En
Ano de publicação:
2019
Tipo de documento:
Article