The Effect of E-cigarette Commercials on Youth Smoking: A Prospective Study.
Am J Health Behav
; 43(6): 1103-1118, 2019 11 01.
Article
em En
| MEDLINE
| ID: mdl-31662169
ABSTRACT
Objectives:
In this study, we assessed whether commercials for electronic cigarettes (e-cigarettes) influence the use of e-cigarettes, cigarettes, and cigars among high-risk youth in southern California.Methods:
We recruited students (N = 1060) from 29 alternative high schools into a prospective cohort study. We used multilevel Poisson regression models to examine whether exposure to e-cigarette commercials and perceptions of their appeal predicted increased use of e-cigarettes, cigarettes, and cigars one year later. We also tested the potential moderating effect of gender and ethnicity.Results:
Models with and without covariates suggest that exposure to e-cigarette commercials is a statistically significant predictor of increased use of e-cigarettes. When gender was added to the models as a moderator, the relationships between commercial exposure and future use of e-cigarettes and cigars were found to be stronger among females. Unadjusted and adjusted models also indicated that students with favorable perceptions of e-cigarette commercials reported greater use of e-cigarettes, cigarettes, and cigars one year later.Conclusions:
E-cigarette commercials may play an important role in persuading high-risk youth to use nicotine and tobacco products. Extending the Broadcast Advertising Ban of 1971 to include a broader range of products may be critical to preventing future generations from becoming addicted to nicotine.
Texto completo:
1
Base de dados:
MEDLINE
Assunto principal:
Comunicação Persuasiva
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Fumar
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Marketing
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Sistemas Eletrônicos de Liberação de Nicotina
Idioma:
En
Ano de publicação:
2019
Tipo de documento:
Article