The Impact of Visual Art and High Affective Arousal on Heuristic Decision-Making in Consumers.

Kim, Yaeri; Park, Kiwan; Kim, Yaeeun; Yang, Wooyun; Han, Donguk; Kim, Wuon-Shik.

Afiliação

Kim Y; Department of Digital Marketing, School of Management, Sejong Cyber University, Seoul, South Korea.
Park K; Department of Marketing, Business School, Sejong University, Seoul, South Korea.
Kim Y; Department of Marketing, Business School, Seoul National University, Seoul, South Korea.
Yang W; Department of Marketing, Orfalea College of Business, California Polytechnic State University, San Luis Obispo, CA, United States.
Han D; Department of Marketing, Hong Kong University of Science and Technology, Kowloon, Hong Kong.
Kim WS; Center for Medical Convergence Metrology, Korea Research Institute of Standards and Science, Daejeon, South Korea.

Front Psychol ; 11: 565829, 2020.

Article em En | MEDLINE | ID: mdl-33324278